Vietnam has a population of over 91 million people as of October 2012, with 30.8 million internet users and 8.5 million social media users. Mobile penetration exceeds 100%, with over 127 million mobile subscribers. Facebook surpassed Zing as the top social network in Vietnam in October 2012, with 8.5 million users compared to Zing's 8.2 million. Most internet and social media users are under 35 years old.
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
4th annual global study of 13,000 online adults, their experiences with cybercrime, their attitudes and adoption of online security best practices, blurred lines between work and home with BYOD and the social stress brought on by our addiction to mobile devices and social networks.
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012Nguyen Ngoc
Một dữ liệu của WAS - We Are Social về Internet, mạng xã hội, điện thoại di động ở VN năm 2011. Bản này hoàn toàn khác bản 2011.
Đây là một tham khảo tốt cho các bạn muốn quan tâm đến các lĩnh vực trên. Copyright by We Are Social SG, 2012
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
4th annual global study of 13,000 online adults, their experiences with cybercrime, their attitudes and adoption of online security best practices, blurred lines between work and home with BYOD and the social stress brought on by our addiction to mobile devices and social networks.
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012Nguyen Ngoc
Một dữ liệu của WAS - We Are Social về Internet, mạng xã hội, điện thoại di động ở VN năm 2011. Bản này hoàn toàn khác bản 2011.
Đây là một tham khảo tốt cho các bạn muốn quan tâm đến các lĩnh vực trên. Copyright by We Are Social SG, 2012
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...We Are Social Singapore
This is the Second Edition (Nov 2012) of We Are Social's exploration of Social, Digital and Mobile in Bangladesh. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition,...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Cambodia. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in the second half of 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg
Digital 2012 Bangladesh (November 2012)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bangladesh in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Laos. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Everything you need to know about mobile, internet, social media, and e-commerce use in Pakistan in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Similar to Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02 (20)
2. FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3
3. OCT
2012 VIETNAM
91,519,000 31% 69%
TOTAL POPULATION URBAN RURAL
30,858,742 34%
INTERNET USERS INTERNET PENETRATION
8,525,000 9%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
127,318,045 139%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
3
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
8. 69%
OF VIETNAM’S POPULATION
LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
9. INTERNET USERS IN VIETNAM:
30,858,742
SOURCE: INTERNETWORLDSTATS (SEP 2012) 9
10. INTERNET PENETRATION
IN VIETNAM IS AROUND
34%
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 10
11. (!
THAT’S HIGHER THAN THE
GLOBAL AVERAGE OF 33% )!
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 11
12. NEW INTERNET USERS
IN VIETNAM THIS YEAR:
1,590,000
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS 12
13. GROWTH IN INTERNET
USERS IN VIETNAM IN 2012:
5%
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS 13
14. VIETNAM’S INTERNET
POPULATION IS THE
18TH LARGEST
IN THE WORLD
SOURCE: INTERNETWORLDSTATS (SEP 2012) 14
15. 95%
OF VIETNAMESE PEOPLE AGED
15-24 HAVE ACCESS TO THE INTERNET
SOURCE: CIMIGO NETIZENS REPORT 2012 15
24. (!
THE ASIAN AVERAGE
IS JUST 69% )!
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 24
25. UNIQUE VIEWERS OF ONLINE
VIDEO IN VIETNAM IN JUNE 2012:
13,050,000
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 25
26. THE AVERAGE NETIZEN
IN VIETNAM WATCHED
137 VIDEOS
IN JUNE 2012
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 26
27. NUMBER OF ONLINE VIDEOS WATCHED BY
NETIZENS IN VIETNAM IN JUNE 2012:
1,792,848,000
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 27
28. (!
THAT’S MORE THAN 691
VIDEOS EVERY SECOND )!
SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 28
29. 79%
OF VIETNAM’S INTERNET USERS
VISIT ONLINE RETAIL SITES
SOURCE: COMSCORE MEDIA METRIX (APR 2012) 29
30. 61%
OF VIETNAM’S NETIZENS
MAKE ONLINE PURCHASES
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 30
31. 89%
OF VIETNAM’S NETIZENS INTEND TO MAKE
ONLINE PURCHASES IN THE NEXT 6 MONTHS
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 31
32. 55%
OF VIETNAMESE NETIZENS BELIEVE THE INTERNET
HAS HELPED IMPROVE THEIR SELF-CONFIDENCE
SOURCE: ADMA YEARBOOK 2012 32
33. 86%
OF VIETNAMESE INTERNET USERS
VISIT SOCIAL NETWORKING SITES
SOURCE: COMSCORE MEDIA METRIX, APR 2012 33
37. 79%
OF VIETNAM’S SOCIAL MEDIA USERS
HAVE LIKED OR FOLLOWED A BRAND
SOURCE: NIELSENWIRE (AUG 2011) 37
38. 81%
OF VIETNAMESE NETIZENS USE SOCIAL
MEDIA TO INFORM PURCHASE DECISIONS
SOURCE: NIELSEN (MAR 2012) 38
39. (! )!
THAT’S SIGNIFICANTLY
HIGHER THAN THE ASIAN
REGIONAL AVERAGE OF 60%
SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 39
40. IN OCTOBER 2012, FACEBOOK
OVERTOOK ZING TO BECOME
VIETNAM’S TOP SOCIAL NETWORK
SOURCE: BASED ON THE LATEST SITE-REPORTED FIGURES FOR BOTH NETWORKS, AS OF OCT 2012 40
41. USERS ON TOP SOCIAL
NETWORKS IN VIETNAM
VS
8.5 M 8.2 M
FACEBOOK ZING
SOURCE: LATEST SITE-REPORTED FIGURES FROM EACH NETWORK, AS AT OCT 2012 41
42. THE NUMBER OF FACEBOOK USERS IN
VIETNAM HAS GROWN BY MORE THAN
500,000
IN THE PAST 2 WEEKS ALONE
SOURCE: SOCIALBAKERS (OCT 2012) 42
43. JUN
2012 SOCIAL NETWORK VISITORS
8.2 M
6.8 M
1.9 M
FACEBOOK ZING YUME
SOURCE: DOUBLECLICK ADPLANNER (JUN 2012, AS CITED IN VIETNAMNET BRIDGE) 43
44. 28%
OF VIETNAMESE NETIZENS
HAVE A FACEBOOK ACCOUNT
SOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNETWORLDSTATS (SEP 2012) 44
45. GLOBALLY,
VIETNAM IS FACEBOOK’S
FASTEST GROWING COUNTRY, GROWING
146%
IN THE PAST
6 MONTHS ALONE
SOURCE: SOCIALBAKERS (OCT 2012) 45
46. A NEW USER FROM VIETNAM
JOINS FACEBOOK EVERY
3 SECONDS
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 46
47. 94%
OF VIETNAM’S FACEBOOK
USERS ARE UNDER 35
SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 47
48. OCT
2012 FACEBOOK IN VIETNAM
45-54: 55-64:
1% <1%
35--44: 65+:
3% <1%
13-17:
17%
25-34:
23%
FEMALE:
44%
MALE:
56%
18-24:
54%
SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 48
50. 27%
OF VIETNAMESE NETIZENS
HAVE A ZING ACCOUNT
SOURCE: BASED ON THE LATEST AVAILABLE FIGURES FROM ZING.ME (AS AT OCT 2012), AND INTERNETWORLDSTATS (OCT 2012) 50
53. MAR
2012 ZING’S USER BASE BY AGE
36+:
11%
25-35:
12% 13-17:
38%
18-24
39%
SOURCE: ZING (MAR 2012) 53
54. 8,000,000
CHAT MESSAGES ARE
SENT ON ZING EVERY DAY
SOURCE: ZING (MAR 2012) 54
55. 24%
OF VIETNAM’S NETIZENS
HAVE A YOUTUBE ACCOUNT
SOURCE: NIELSEN, AS CITED IN THE ADMA YEARBOOK 2012 55
56. 9%
OF VIETNAMESE NETIZENS HAVE
USED TWITTER IN THE PAST MONTH
SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 56
57. UNIQUE VISITORS TO PINTEREST
FROM VIETNAM IN Q1 2012:
45,000
SOURCE: COMSCORE MEDIA METRIX (APR 2012) 57
58. 35%
OF VIETNAM’S MOBILE INTERNET USERS
ACCESS SOCIAL MEDIA ON THEIR PHONE
SOURCE: CIMIGO NETIZENS REPORT 2012 58
59. MOBILE PHONE SUBSCRIPTIONS IN VIETNAM:
127,318,045
SOURCES: BASED ON ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 59
60. (! )!
THE NUMBER OF MOBILE
SUBSCRIPTIONS IN VIETNAM HAS
DECLINED BY 2% THIS YEAR
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (NOV 2011 AND SEP 2012) 60
61. ON AVERAGE, EVERYONE
IN VIETNAM HAS AROUND
1.4
MOBILE SUBSCRIPTIONS
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (SEP 2012) AND DATA FROM THE US CENSUS BUREAU (OCT 2012) 61
62. 2,100,000,000
ADVERTS ARE SERVED TO MOBILE
DEVICES IN VIETNAM EVERY MONTH
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 62
63. (!
THAT’S MORE THAN 805
ADVERTS EVERY SECOND )!
SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 63
64. Q1
2012 SHARE OF MOBILE AD IMPRESSIONS
59%
22%
5% 3%
NOKIA SAMSUNG LG APPLE
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 64
65. 93%
OF MOBILE ADVERTS IN VIETNAM
ARE DELIVERED TO FEATURE PHONES
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q4 2011 65
66. TOP HANDSET BY SHARE
OF AD IMPRESSIONS:
NOKIA 3110
SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 66
67. 62%
OF VIETNAM’S INTERNET USERS
ACCESS VIA MOBILE DEVICES
SOURCE: BASED ON DATA FROM BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012), AND INTERNETWORLDSTATS (OCT 2012) 67
68. MOBILE INTERNET USERS IN VIETNAM:
19,000,000
SOURCE: BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012) 68
69. 38%
OF MOBILE USERS IN VIETNAM
GO ONLINE VIA THEIR PHONES
SOURCE: CIMIGO NETIZENS REPORT 2012 69
71. 35%
OF VIETNAM’S MOBILE
USERS USE MOBILE APPS
SOURCE: ERICSSON CONSUMERLAB (AUG 2012) 71
72. 32%
OF VIETNAM’S NETIZENS WOULD MAKE
ONLINE PURCHASES VIA THEIR PHONE
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 72
74. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
75. WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG