Containers & packaging

1. Package

2. Packaging is the science, art and technology of enclosing
or protecting products for distribution, storage, sale and
use.

3. Contain and protect the product
Provide information on the product
Suggest benefits of the product
Project an image of the product
Advertising at the point of sale
Motivate the purchase of product
Packing functions

4. Objectives of packaging
Physical
protection
Information
transmission
Containment
or organization
of products
Marketing Security Convenience
Portion control

5. Primary package
Secondary package
Types of packing

6. Terciary package
Types of packing

7. Non-modifiable package, and it’s rigidity allows the
stowed product to be placed on it without damage.
Rigid packing

8. This product type cannot be stowed, but it’s very practical
Flexible packing

9. Packaging may be returnable, non-returnable and
recyclable

10. Thank you