This document discusses packaging from a logistical perspective. It defines packaging as protecting, containing, identifying, promoting, and facilitating transportation and use of a product. Logistical packaging focuses on distribution objectives like optimal space utilization, efficient material handling, and cost optimization for transportation, storage, and handling. Logistical packaging functions include protection, warehousing, transportation, material handling, and providing information. Packaging can be at the primary, secondary, or tertiary level. Common packaging materials include plastic, paper, wood, metal, glass, jute and cotton. Costs associated with packaging include materials, labor, printing, tools/machinery, and capital.

1. Logistics Management
(Part of ORL)
BBA (Semester 4)
Faculty : Ravi Kumar Singh, International School of management Patna
Lecture-15 : Packaging

2. Lecture-15 : Packaging
Topics:
○ Meaning of Packaging
○ Difference between Consumer and Logistical Packaging
○ Logistical functions of packaging
○ Level of Packaging
○ Packaging Materials
○ Packaging Costs
ISM Patna/Logistics_1_Ravi_K_Singh

3. Meaning of Packaging
Packaging is a process in which Containers and Wrapping materials are
used-
○ to protect,
○ To contain,
○ To identify,
○ To promote and
○ To facilitate the transportation and use of the product.

4. Consumer and Logistical Packaging
Consumer packaging
• It acts as a marketing tool (brand name, logo, visuals etc as a branding tool)
• Mainly focus is on attractiveness and appeal
• Protection and preservation of inside stuff
• Information sharing (regulatory information like , measurement, price, lot no,
license no, Expiry date, composition/ingredients etc & use instructions)

5. Consumer and Logistical Packaging
Logistical packaging
• It is used mainly for Distribution purpose.
• It is guided by distribution objectives of the business
• The focus is on Optimal Space utilisation, Efficient Material handling and
Safety and overall cost optimisation.
• The primary purpose of packaging is Protection from
damage/breakage/pilferage during Transportation, storage and handling.

6. Logistics functions of the packaging
1. Protective function
2. Warehousing function
3. Transportation function
4. Material Handling function
5. Information function

7. Level of packaging
1. Primary packaging
2. Secondary packaging
3. Tertiary packaging (Transit Packaging)

8. PACKAGING MATERIALS
Metal : Foil, Sheet, containers etc made of Aluminium, Silver, Steel, Tin, Iron etc
Plastic & Other polymers of plastic: Containers, Plain Sheet, bubble Sheet,
air sacks, air pockets etc, Foamed Polystyrene (Thermocol)
Wood : wooden boxes, Pallets
Paper : Sheets, Shredded paper, corrugated boxes, boxboard or paperboard
cartons, paper bags and sacks.
Jute /Cotton: Sack, sheets etc
Glass : Containers for reactive substances

9. PACKAGING COSTS
1. Cost of Packaging Materials
2. Labour cost
3. Printing & Labelling cost
4. Cost of Packaging tools & Machines
5. Cost of Capital