Promotional Mix
•
0 likes•1,918 views
The promotional mix refers to the combination of advertising, public relations, personal selling, sales promotion, and direct marketing techniques used by marketers to achieve promotional goals and objectives. The goals are to increase demand for a product or service, inform customers, and distinguish the product in the marketplace. Each element - such as advertising, public relations, and personal selling - plays a unique role in communicating information to potential customers to influence their opinions and purchase decisions.
Report
Share
Report
Share
Download to read offline
Recommended
Sales process 2
The sales process document outlines the typical steps involved in a successful sales cycle. It begins with prospecting to identify potential customers, followed by preparing for initial contact. The approach involves making initial contact through various methods to pique customer interest. A presentation is then made to showcase the product or service. Addressing customer objections is crucial to overcome concerns. Closing involves securing the sale and following up ensures customer satisfaction and potential repeat/referral business. The overall process is iterative and aims to evaluate customers and successfully conclude sales activities from start to finish.
Marketing MIX
The document defines the marketing mix as the set of actions or tactics a company uses to promote its brand or products in the market. It explains the marketing mix has four main elements: product, price, place, and promotion. These elements, also known as the 4Ps, refer to decisions around product design, pricing, distribution channels, and promotional strategies like advertising or sales promotions. The marketing mix framework helps companies effectively manage and combine these different elements to meet marketing objectives.
Place
This document discusses distribution channels and objectives. Distribution involves placing products on the market through various intermediaries. The goals of distribution are to increase customer satisfaction, improve access to products, and balance costs and service levels. Proper distribution requires understanding customer needs regarding who buys products, when, why, and how. Distribution channels can be direct from producer to consumer or indirect through wholesalers and retailers who purchase and resell goods.
Public Relations
Public relations (PR) evaluates public attitudes and identifies issues to gain public understanding and acceptance. PR can be organized into owned, paid, and earned media, which all aim to build a positive brand reputation through different strategies. Owned media includes content the business controls like social media posts. Paid media refers to promoting owned media through advertising and influencer marketing. Earned media boosts brand conversation through unsolicited mentions in media and praise from customers.
Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing
The document discusses the marketing mix, which consists of 4 Ps - Product, Price, Place, and Promotion. It explains that each element depends on and reinforces the others, so they must be consistent to be effective. A good product coupled with bad communication, or a bad product with good advertising, will both fail. The document then provides more details on each of the 4 Ps and considerations within each element.
Sales techniques
This document discusses skills and techniques for effective sales. It outlines that developing solid sales techniques takes time and practice. Some key skills mentioned include active listening, qualifying needs and solutions, and highlighting features and benefits. The document then explains several sales techniques in more detail, including the AIDA model of getting a prospect's Attention, Interest, Desire, and Action. It also discusses the PRAINCODE technique which maps out stages in the sales process from pre-contact to close. Finally, it provides a link to a video about creating an effective elevator pitch.
Promotion Mix
Marketing Communication Mix, Promotion MIx, Promotion Tool, Advertising, direct marketing, personal selling, sales promotion.
Marketing mix 7 p's
This presentation gives a brief information about the Seven P's.
The four P's are also know as the traditional P's and the other three P's are known as the modern or extended P's.
Recommended
Sales process 2
The sales process document outlines the typical steps involved in a successful sales cycle. It begins with prospecting to identify potential customers, followed by preparing for initial contact. The approach involves making initial contact through various methods to pique customer interest. A presentation is then made to showcase the product or service. Addressing customer objections is crucial to overcome concerns. Closing involves securing the sale and following up ensures customer satisfaction and potential repeat/referral business. The overall process is iterative and aims to evaluate customers and successfully conclude sales activities from start to finish.
Marketing MIX
The document defines the marketing mix as the set of actions or tactics a company uses to promote its brand or products in the market. It explains the marketing mix has four main elements: product, price, place, and promotion. These elements, also known as the 4Ps, refer to decisions around product design, pricing, distribution channels, and promotional strategies like advertising or sales promotions. The marketing mix framework helps companies effectively manage and combine these different elements to meet marketing objectives.
Place
This document discusses distribution channels and objectives. Distribution involves placing products on the market through various intermediaries. The goals of distribution are to increase customer satisfaction, improve access to products, and balance costs and service levels. Proper distribution requires understanding customer needs regarding who buys products, when, why, and how. Distribution channels can be direct from producer to consumer or indirect through wholesalers and retailers who purchase and resell goods.
Public Relations
Public relations (PR) evaluates public attitudes and identifies issues to gain public understanding and acceptance. PR can be organized into owned, paid, and earned media, which all aim to build a positive brand reputation through different strategies. Owned media includes content the business controls like social media posts. Paid media refers to promoting owned media through advertising and influencer marketing. Earned media boosts brand conversation through unsolicited mentions in media and praise from customers.
Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing
The document discusses the marketing mix, which consists of 4 Ps - Product, Price, Place, and Promotion. It explains that each element depends on and reinforces the others, so they must be consistent to be effective. A good product coupled with bad communication, or a bad product with good advertising, will both fail. The document then provides more details on each of the 4 Ps and considerations within each element.
Sales techniques
This document discusses skills and techniques for effective sales. It outlines that developing solid sales techniques takes time and practice. Some key skills mentioned include active listening, qualifying needs and solutions, and highlighting features and benefits. The document then explains several sales techniques in more detail, including the AIDA model of getting a prospect's Attention, Interest, Desire, and Action. It also discusses the PRAINCODE technique which maps out stages in the sales process from pre-contact to close. Finally, it provides a link to a video about creating an effective elevator pitch.
Promotion Mix
Marketing Communication Mix, Promotion MIx, Promotion Tool, Advertising, direct marketing, personal selling, sales promotion.
Marketing mix 7 p's
This presentation gives a brief information about the Seven P's.
The four P's are also know as the traditional P's and the other three P's are known as the modern or extended P's.
Presentation on 4 p's
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
Approaches to marketing @ mba ppt
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Marketing Process
According to Breonna Bergstrom, a marketing process is:
“A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”
STEPS OF MARKETING PROCESS
1. Understand the customer needs.
2. Develop a basic strategy.
3. Make a decision.
4. Execute a plan.
5. Deliver the results.
The Marketing Mix is a concept established in 1960 by Jerome McCarthy while he was on a Ford Foundation Fellowship at Harvard Business School and MIT.
While the term marketing mix had been in use since the 40’s, it was McCarthy who distilled it to the four P’s (Product, Price, Place and Promotion).
The 4 Ps of Marketing Mix
Product
Price
Place
Promotion
Marketing promotion tools
The document outlines 5 key marketing promotion tools used by companies to communicate the merits of their products and persuade customers to buy them: 1) advertising which is paid mass communication about a company/product, 2) personal selling through salespeople, 3) sales promotion which provides short-term purchase incentives, 4) public relations to influence attitudes toward a company, and 5) direct marketing through direct communications with targeted consumers to obtain immediate responses and develop customer relationships.
Lesson 1 Introduction to Marketing
Marketing involves all activities involved in moving a product from its manufacturer to its consumers. It is guided by understanding consumers' wants and needs. The 7 functions of marketing are: 1) Marketing-Information Management to understand customer preferences, 2) Product/Service Management to design offerings to meet consumer needs, 3) Pricing to set the right price for products, 4) Distribution to get products to customers, 5) Promotion to communicate with customers about products, 6) Selling to directly communicate with customers, and 7) Financing to fund marketing operations and help customers purchase offerings.
Introduction to sales & marketing
This document provides an overview of sales and marketing. It discusses key marketing concepts like needs, wants, demand, and exchange. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The document also discusses the relationship between marketing and sales, and defines sales as "the process by which I convince a prospective buyer to barter my services or products for money or other services or products." It then covers service marketing characteristics like intangibility, inseparability, variability, perishability, and lack of ownership.
Marketing mix
The document discusses the importance of marketing and provides an overview of key marketing concepts. It explains that marketing is important as it ensures goods and services reach customers effectively, builds brand value and awareness, and delivers profitable growth. The marketing mix, also called the 4Ps, consists of product, price, place, and promotion. It also introduces an alternative framework of the 4Cs - customer, cost, communication, and convenience. The document shares the speaker's experience applying these marketing strategies in Africa with companies like BAT and TNT.
Direct Marketing
Direct marketing involves communicating directly with targeted consumers to obtain an immediate response and develop lasting customer relationships. Common direct marketing communication methods include internet marketing, direct mail, catalogs, telemarketing, and direct-response advertising. Direct marketers obtain consumer information from leads, up-selling, opt-ins, and funneling to personalize offers, pricing, merchandising, and more. The goal is to increase leads, sales, and loyalty, but issues around appropriate use and privacy protection must be addressed.
4 P's of the Marketing Mix
The 4 P's of Marketing Mix are Product, Price, Place, and Promotion. The marketing mix is a crucial tool that uses the 4 P's to help brands understand what elements must be combined to meet marketing goals and objectives. It ensures the right product is available at the right price in the right place, delivered to customers at the right time and supported by the right kind of promotion.
The Marketing Mix Presentation - Abigail Smith
The marketing mix, also known as the 4 P's, consists of product, price, place, and promotion. These elements help define a company's marketing strategy and create value for customers. The document discusses each of the 4 P's - product satisfies customer needs, place is distribution channels, price reflects value to customers, and promotion drives purchases and explains value. Using the marketing mix model, companies can develop and evaluate marketing strategies to best position products for the target market.
Sales promotion
This document discusses sales promotion strategies, specifically push and pull promotion strategies. It defines push strategies as targeting marketing activities at intermediaries like wholesalers and retailers to encourage them to promote and stock a product. Pull strategies directly target end users through advertising to create demand for a product. The document provides examples of promotions for each strategy and notes that the appropriate strategy depends on factors like brand awareness and customer involvement.
Advertising & salespromotion
The document discusses various aspects of integrated marketing communications including advertising, sales promotion, publicity and public relations, and personal selling. It covers objectives, decisions, and evaluation for each area. Key factors discussed are media selection, types, timing and allocation for advertising. Major decisions, tools, and impact evaluation are covered for sales promotion. The roles and major decisions for marketing PR are also summarized. Personal selling discusses designing the sales force, managing it, and principles of personal selling.
Marketing Communication : Sales Internship Presentation by Kaveri Chandrashekar
Marketing Communication : Sales Internship Presentation by Kaveri ChandrashekarNorthpoint Centre of Learning
Presentation by Kaveri Chandrashekar, student of Northpoint Centre of Learning
http://www.northpointindia.com/Marketing mix
The document discusses the marketing mix, which consists of 4 Ps - product, price, place, and promotion. It explains that each element of the marketing mix depends on and reinforces the others, so they must be consistent. A good product coupled with bad communication, or a bad product with great advertising will both fail. The document then provides more details on each of the 4 Ps, describing what they encompass from product design to distribution channels to various promotional techniques. It emphasizes that the marketing mix elements must work synergistically to effectively deliver value to customers.
Marketing Essentials 1
The document provides an overview of marketing essentials including definitions of marketing, successful marketing strategies, reasons for marketing, different marketing philosophies, the marketing mix of 4Ps, customer analysis methods, segmentation, targeting, positioning, and outlines of marketing plans. It discusses maintaining customer loyalty, attracting new customers, and delivering value as reasons for marketing. It also explains various philosophies including production, product, selling, and societal concepts.
Marketing mix and 4 p's
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
Marketing Mix
The document discusses the marketing mix, which consists of 4 Ps - product, price, place, and promotion. It is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. Product refers to the goods or services offered for sale. Price is the amount customers pay for the product. Place includes the distribution channels that make products available. Promotion comprises the communication activities that persuade people to buy the products.
4 ps of marketing
The 4 Ps of marketing mix are product, place, price, and promotion. Product refers to the tangible good or intangible service being offered, including quality, design, and customer service. Place represents the locations where the product can be purchased, including physical locations as well as online. Price concerns the amount customers must pay and factors like pricing strategies and competitiveness. Promotion involves communicating the product's benefits to consumers through advertising, selling, and sales promotions to persuade them.
The 4 P’s of Marketing
The 4 P's of marketing are the key factors that are involved in marketing a product or service:
1. Product - The goods or services being offered for sale and how they fulfill consumer needs.
2. Price - The cost to consumers and how it is linked to the product's value and competitors' prices.
3. Place - The location where the product is sold and ensuring it is in front of likely consumers.
4. Promotion - Advertising, public relations, and strategies to make consumers aware of the product and reasons to buy it at a certain price.
The 4 P's framework helps companies identify important factors like customer wants, how the product meets needs, competitor differentiation, and
340 lamb jw 14 mktg comm
This document provides an overview of key concepts in marketing communication and promotion. It discusses the role of promotion in informing, persuading, and reminding potential buyers. Promotion strategies aim to use advertising, public relations, sales promotion, and personal selling optimally based on the product life cycle stage, target market, and type of buying decision. The promotional mix combines these tools to reach audiences. Integrated marketing communications coordinates messaging across contact points. Factors like the product, market, and budget influence which promotional tools to employ.
Sales promotion1
The document discusses the key elements of an integrated marketing communication strategy, including advertising, sales promotion, personal selling, direct marketing, public relations, events and experiences, and word of mouth. It provides details on the objectives and tools used for each element, with a focus on sales promotion, public relations, events and experiences, direct marketing, and personal selling. The overall summary is that the document outlines the major components of an integrated marketing communication strategy and how each component contributes to the overall marketing goals of an organization.
IMC_All Chapter PPT.pptx
Integrated Marketing Communication (IMC) is the major course of marketing management students. Here is the summary of complete course in one ppt.
More Related Content
What's hot
Presentation on 4 p's
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
Approaches to marketing @ mba ppt
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Marketing Process
According to Breonna Bergstrom, a marketing process is:
“A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”
STEPS OF MARKETING PROCESS
1. Understand the customer needs.
2. Develop a basic strategy.
3. Make a decision.
4. Execute a plan.
5. Deliver the results.
The Marketing Mix is a concept established in 1960 by Jerome McCarthy while he was on a Ford Foundation Fellowship at Harvard Business School and MIT.
While the term marketing mix had been in use since the 40’s, it was McCarthy who distilled it to the four P’s (Product, Price, Place and Promotion).
The 4 Ps of Marketing Mix
Product
Price
Place
Promotion
Marketing promotion tools
The document outlines 5 key marketing promotion tools used by companies to communicate the merits of their products and persuade customers to buy them: 1) advertising which is paid mass communication about a company/product, 2) personal selling through salespeople, 3) sales promotion which provides short-term purchase incentives, 4) public relations to influence attitudes toward a company, and 5) direct marketing through direct communications with targeted consumers to obtain immediate responses and develop customer relationships.
Lesson 1 Introduction to Marketing
Marketing involves all activities involved in moving a product from its manufacturer to its consumers. It is guided by understanding consumers' wants and needs. The 7 functions of marketing are: 1) Marketing-Information Management to understand customer preferences, 2) Product/Service Management to design offerings to meet consumer needs, 3) Pricing to set the right price for products, 4) Distribution to get products to customers, 5) Promotion to communicate with customers about products, 6) Selling to directly communicate with customers, and 7) Financing to fund marketing operations and help customers purchase offerings.
Introduction to sales & marketing
This document provides an overview of sales and marketing. It discusses key marketing concepts like needs, wants, demand, and exchange. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The document also discusses the relationship between marketing and sales, and defines sales as "the process by which I convince a prospective buyer to barter my services or products for money or other services or products." It then covers service marketing characteristics like intangibility, inseparability, variability, perishability, and lack of ownership.
Marketing mix
The document discusses the importance of marketing and provides an overview of key marketing concepts. It explains that marketing is important as it ensures goods and services reach customers effectively, builds brand value and awareness, and delivers profitable growth. The marketing mix, also called the 4Ps, consists of product, price, place, and promotion. It also introduces an alternative framework of the 4Cs - customer, cost, communication, and convenience. The document shares the speaker's experience applying these marketing strategies in Africa with companies like BAT and TNT.
Direct Marketing
Direct marketing involves communicating directly with targeted consumers to obtain an immediate response and develop lasting customer relationships. Common direct marketing communication methods include internet marketing, direct mail, catalogs, telemarketing, and direct-response advertising. Direct marketers obtain consumer information from leads, up-selling, opt-ins, and funneling to personalize offers, pricing, merchandising, and more. The goal is to increase leads, sales, and loyalty, but issues around appropriate use and privacy protection must be addressed.
4 P's of the Marketing Mix
The 4 P's of Marketing Mix are Product, Price, Place, and Promotion. The marketing mix is a crucial tool that uses the 4 P's to help brands understand what elements must be combined to meet marketing goals and objectives. It ensures the right product is available at the right price in the right place, delivered to customers at the right time and supported by the right kind of promotion.
The Marketing Mix Presentation - Abigail Smith
The marketing mix, also known as the 4 P's, consists of product, price, place, and promotion. These elements help define a company's marketing strategy and create value for customers. The document discusses each of the 4 P's - product satisfies customer needs, place is distribution channels, price reflects value to customers, and promotion drives purchases and explains value. Using the marketing mix model, companies can develop and evaluate marketing strategies to best position products for the target market.
Sales promotion
This document discusses sales promotion strategies, specifically push and pull promotion strategies. It defines push strategies as targeting marketing activities at intermediaries like wholesalers and retailers to encourage them to promote and stock a product. Pull strategies directly target end users through advertising to create demand for a product. The document provides examples of promotions for each strategy and notes that the appropriate strategy depends on factors like brand awareness and customer involvement.
Advertising & salespromotion
The document discusses various aspects of integrated marketing communications including advertising, sales promotion, publicity and public relations, and personal selling. It covers objectives, decisions, and evaluation for each area. Key factors discussed are media selection, types, timing and allocation for advertising. Major decisions, tools, and impact evaluation are covered for sales promotion. The roles and major decisions for marketing PR are also summarized. Personal selling discusses designing the sales force, managing it, and principles of personal selling.
Marketing Communication : Sales Internship Presentation by Kaveri Chandrashekar
Marketing Communication : Sales Internship Presentation by Kaveri ChandrashekarNorthpoint Centre of Learning
Presentation by Kaveri Chandrashekar, student of Northpoint Centre of Learning
http://www.northpointindia.com/Marketing mix
The document discusses the marketing mix, which consists of 4 Ps - product, price, place, and promotion. It explains that each element of the marketing mix depends on and reinforces the others, so they must be consistent. A good product coupled with bad communication, or a bad product with great advertising will both fail. The document then provides more details on each of the 4 Ps, describing what they encompass from product design to distribution channels to various promotional techniques. It emphasizes that the marketing mix elements must work synergistically to effectively deliver value to customers.
Marketing Essentials 1
The document provides an overview of marketing essentials including definitions of marketing, successful marketing strategies, reasons for marketing, different marketing philosophies, the marketing mix of 4Ps, customer analysis methods, segmentation, targeting, positioning, and outlines of marketing plans. It discusses maintaining customer loyalty, attracting new customers, and delivering value as reasons for marketing. It also explains various philosophies including production, product, selling, and societal concepts.
Marketing mix and 4 p's
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
Marketing Mix
The document discusses the marketing mix, which consists of 4 Ps - product, price, place, and promotion. It is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. Product refers to the goods or services offered for sale. Price is the amount customers pay for the product. Place includes the distribution channels that make products available. Promotion comprises the communication activities that persuade people to buy the products.
4 ps of marketing
The 4 Ps of marketing mix are product, place, price, and promotion. Product refers to the tangible good or intangible service being offered, including quality, design, and customer service. Place represents the locations where the product can be purchased, including physical locations as well as online. Price concerns the amount customers must pay and factors like pricing strategies and competitiveness. Promotion involves communicating the product's benefits to consumers through advertising, selling, and sales promotions to persuade them.
The 4 P’s of Marketing
The 4 P's of marketing are the key factors that are involved in marketing a product or service:
1. Product - The goods or services being offered for sale and how they fulfill consumer needs.
2. Price - The cost to consumers and how it is linked to the product's value and competitors' prices.
3. Place - The location where the product is sold and ensuring it is in front of likely consumers.
4. Promotion - Advertising, public relations, and strategies to make consumers aware of the product and reasons to buy it at a certain price.
The 4 P's framework helps companies identify important factors like customer wants, how the product meets needs, competitor differentiation, and
340 lamb jw 14 mktg comm
This document provides an overview of key concepts in marketing communication and promotion. It discusses the role of promotion in informing, persuading, and reminding potential buyers. Promotion strategies aim to use advertising, public relations, sales promotion, and personal selling optimally based on the product life cycle stage, target market, and type of buying decision. The promotional mix combines these tools to reach audiences. Integrated marketing communications coordinates messaging across contact points. Factors like the product, market, and budget influence which promotional tools to employ.
What's hot (20)
Marketing Communication : Sales Internship Presentation by Kaveri Chandrashekar
Marketing Communication : Sales Internship Presentation by Kaveri Chandrashekar
Similar to Promotional Mix
Sales promotion1
The document discusses the key elements of an integrated marketing communication strategy, including advertising, sales promotion, personal selling, direct marketing, public relations, events and experiences, and word of mouth. It provides details on the objectives and tools used for each element, with a focus on sales promotion, public relations, events and experiences, direct marketing, and personal selling. The overall summary is that the document outlines the major components of an integrated marketing communication strategy and how each component contributes to the overall marketing goals of an organization.
IMC_All Chapter PPT.pptx
Integrated Marketing Communication (IMC) is the major course of marketing management students. Here is the summary of complete course in one ppt.
Managing integrated marketing communication
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Promotion mix
This document discusses the key elements of promotion, including advertising, public relations, personal selling, and sales promotion. It defines each element and provides examples. Additionally, it covers topics like the promotion mix, promotion objectives, promotion budgets, and legal/ethical issues in pricing. The overall purpose is to introduce the main components involved in developing an effective promotional strategy.
Module 8 the promotional mix
The document discusses integrated marketing communications and the promotion mix. It defines the key elements of the promotion mix as advertising, sales promotion, public relations, and personal selling. It also outlines steps in developing effective marketing communications, including identifying the target market, determining communication objectives, designing messages, choosing media, and collecting feedback. Additionally, it discusses setting the total promotion budget and the importance of socially responsible marketing practices.
Module 8 the promotional mix
The document discusses integrated marketing communications and the promotion mix. It defines the key elements of the promotion mix as advertising, sales promotion, public relations, and personal selling. It also discusses developing an effective communications strategy, which includes identifying the target market, determining communication objectives, designing messages, choosing media channels, and collecting feedback. Additionally, it covers setting the promotion budget and ensuring marketing communications are done through socially responsible practices.
Marketing mix promotion
The document discusses marketing promotion strategies. It describes the promotional mix, which includes advertising, public relations, personal selling, direct mail, and sales promotion. Some specific promotional activities that are mentioned include celebrity endorsements, discount coupons, press conferences, client meetings, word-of-mouth publicity, outdoor advertising, point-of-sale displays, branded t-shirts, and push and pull strategies to market products to retailers and consumers. The goal of promotion is to clearly communicate the benefits of a product or service to the target market.
CHAPTER9.ppt
bu bfhdh djfhfs difidhifs sdiufsdif sdhdifhsd fsdif dsfhhsdi fdsf dsf ifdifh oidf fdfiodshfdsf fdihfodhfsd fdifhsdiofhdsf d fdifhidosf fdiofhosdfhodff difhsdiofhdhf dfhidohfdhfiodf dsiofhdiofhdo fdfhdsifhds fdsihfidoshf dsofdoisfdfiohoidf difsdiofhd fdihfiodshfdfoid fdsiofdofhdo fdishfihofd fhidohfiodsfids idoshfiodhf diofh diof h dfidiof diofiod fdfiod sf fdifiod fdiofhiodsfdiof diofhdios fdiofhdio ihh fh fihgfh gfigs hgifsgioshg gsigioshg gdighsiogh gdghsiog h gdsighiosdg ioghisodg dsighiso gdighiodshgdsiogh sdg dsg hdsiohgiods ghiosdh giods hgsdio ghodis gdighdios gido hgoids h gdsioghdiso hgdsiohgiods iodhgiods ghdisohgiosd ghdsioghisdo gdsighdsio ghdsiohiods hgdsiohgidshg gdioghdisg dioghidso hgdsighdiso gdsioghdios gdighdsio gdsioghodsi gdsiogsodig dsgiohdso gdsoighghghghghghhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhc cahccccccccccccidhcidhiahccccccccccciooooooooooooooooooooooooiohccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
Chapter One.pptx
This document discusses integrated marketing communication (IMC). IMC refers to integrating all aspects of marketing communication, including advertising, sales promotion, publicity, personal selling, direct marketing, public relations, and web marketing. The goal of IMC is to work together these different communication methods for increased sales and maximum cost-effectiveness. The document provides examples and definitions of these various marketing communication methods that are part of an IMC approach.
Komunikasi Pemasaran Terpadu_sesi 2
The document discusses integrating marketing communications to build a brand. It describes several components of an integrated marketing communications strategy, including advertising, public relations, direct marketing, sales promotions, and internal communications. It presents the AUTHOR model, which outlines six stages for communications to impact target customers: Awareness, Understanding, Trial, Happiness, Only One, and Referral. It also provides five principles for a successful brand-based communications strategy and eight steps for developing effective communications, including identifying the target audience and determining communication objectives.
Integrated Marketing Communication Mix
The document discusses marketing communications mix, which refers to the variety of strategies used to advertise and promote a business or product line. It focuses on the five main aspects: sales promotions, personal selling, direct marketing, general advertising, and public relations. Together these make up an organization's promotional mix to alert consumers to product benefits and availability. The goal is to effectively communicate with customers through an integrated approach.
Integrated Marketing Communications (ZiggZ.net)
This document discusses the importance of marketing communication and strategies. It explains that the goal of marketing communication is to raise brand awareness, retain customers, and cement relationships. It emphasizes that effective marketing communication strategies involve clearly identifying target audiences, differentiating from competitors, developing key messages, and selecting appropriate communication channels. The document also discusses the importance of integrated marketing communications, where different communication tools like advertising, direct marketing, social media, etc. are coordinated to deliver consistent messaging and maximize impact.
MARKETING-CH10
The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the importance of integrating these different communication channels to deliver a clear and consistent message. It also covers topics like developing effective communication strategies, setting advertising objectives and budgets, and selecting appropriate advertising media and timing.
Advertising
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
INTEGRATING MARKETING COMMUNICATION
The document discusses integrating marketing communications to build brand equity. It covers identifying brand positioning and values, planning brand marketing programs, measuring brand performance, and using various marketing communication options like advertising, promotions, events, PR, and personal selling together in an integrated way. The goal is to create strong, favorable brand associations to build brand awareness and brand equity over time.
Promotion decision ppt
the PPT outline the decisions that must be taken when a company is applying promotion in Marketing activities
21st & 22nd & 23rd & 24th Classes on ABM 506 .pdf
This document discusses various topics related to agricultural marketing and marketing communication, including:
1. The nature of marketing communication, which aims to influence target markets so consumers feel enthusiastic about a company's offerings.
2. The major types of marketing communications like advertising, digital marketing, direct marketing, personal selling, public relations, and sales promotion.
3. Interactive marketing, which uses two-way communication channels to allow direct consumer engagement.
Integrated marketing & marketing communicatio
This document discusses integrated marketing communication and promotion. It defines integrated marketing communication as integrating all methods of brand promotion to promote a product or service among target customers. The communication mix includes advertising, personal selling, sales promotion, public relations, events, publicity and direct marketing. Factors that influence the communication mix include the product type, use, complexity, purchase frequency, funds available, market type and size, competition level, and promotional objectives. The document also discusses advertising, sales promotion and evaluating effectiveness.
4604431
Advertising is a form of non-personal promotion used by businesses, non-profits, and professionals to build brand awareness and demand. Major decisions in advertising include setting objectives, budgets, messages, and evaluating effectiveness. The document also discusses sales promotion techniques like coupons, premiums, and contests used to incentivize purchases, and public relations which involves building goodwill through favorable publicity and managing corporate image.
Introduction to Marketing for Managers
This document provides an overview of a marketing and public relations course. It discusses determining marketing and PR needs, developing a positioning statement, choosing appropriate strategies like influencer marketing, advertising, and digital engagement. It also covers budgeting, measuring effectiveness, and factors to consider when hiring an agency or consultant. The purpose is to equip students with an understanding of fundamental marketing functions and how to apply modern tactics based on goals.
Similar to Promotional Mix (20)
More from MARKETING 2019
ORG FUERZA DE VENTAS.pdf
El documento presenta un plan de trabajo de ventas que incluye la distribución de tiempos y territorios, razones para establecer territorios de venta, y pasos para la planeación de la fuerza de ventas como establecer los territorios, analizar clientes, asignar personal a territorios. También aborda temas como la asignación de esfuerzos de venta a clientes según su importancia y volumen de ventas, y la administración eficiente del tiempo del personal de ventas.
CUOTAS DE VENTA.pptx
Este documento describe las cuotas de ventas, que son metas cuantitativas a corto plazo para los vendedores. Explica que hay diferentes tipos de cuotas, incluyendo cuotas de volumen de ventas (en pesos, unidades o puntos), cuotas financieras (de margen bruto o utilidades netas) y cuotas de actividad (número de visitas, demostraciones, etc.). También proporciona recomendaciones para establecer cuotas de venta realistas y entendibles que involucren a los vendedores
MKT MIX 2023.pdf
El documento proporciona información sobre conceptos clave de marketing como la segmentación de mercados, los elementos de la mezcla de mercadotecnia (producto, plaza, promoción y precio), y estrategias y tácticas relacionadas con cada elemento. Explica cómo las empresas pueden agrupar a los clientes en segmentos homogéneos y desarrollar estrategias de marketing diferenciadas para cada segmento. También describe en detalle varias herramientas y consideraciones de marketing como la marca, el envase, la publicidad, las promociones de vent
Mezcla de Mkt.pdf
El documento resume los conceptos clave de la mezcla de mercadotecnia (marketing mix) incluyendo producto, plaza, promoción y precio. Explica cada uno de estos elementos como diseño, marca, logotipo, publicidad, ventas personales, canales de distribución, precios de lista y descuentos. También define conceptos como mercado objetivo, análisis de competencia y barreras de entrada al mercado.
SECTOR INDUSTRIAL.pdf
El documento describe el sector industrial en México, explicando que constituye la base de muchas cadenas de producción y que incluye procesos de transformación de materias primas en productos terminados. Señala que la afectación a las industrias por la pandemia ha sido heterogénea y que la recuperación será personalizada en cada rubro. Además, enumera algunos de los principales sectores industriales en México como la industria alimentaria, energía, manufacturera, entre otros.
El área comercial de las empresas.pptx
El documento describe las funciones y características clave de los vendedores, incluyendo el conocimiento del producto, la empresa y el cliente, así como habilidades de ventas y cualidades personales. También cubre los procesos de administración de la fuerza de ventas como diseñar la estrategia y estructura, reclutar, capacitar, compensar, supervisar y evaluar a los vendedores.
Segmentación de mercados.pdf
El documento habla sobre la segmentación de mercados y la importancia de definir un mercado objetivo. Explica que la segmentación agrupa a los clientes en segmentos homogéneos con características similares. Luego, define el mercado objetivo como el conjunto de compradores al que la empresa decide servir, teniendo en cuenta sus necesidades y características comunes. Por último, usa el caso de Dove para ilustrar cómo segmentar el mercado de manera efectiva.
Marketing Mix.pdf
Este documento presenta los elementos clave del marketing mix, incluyendo producto, promoción, plaza y precio. Describe conceptos como marca, envase, publicidad, ventas personales, canales de distribución, estrategias de fijación de precios y promoción en el punto de venta. El objetivo es informar sobre las herramientas fundamentales del mercadeo que las empresas usan para posicionar y promover sus productos y servicios.
Medios de comunicación en la educación_compressed.pdf
Los medios de comunicación aplicados a la educación pueden fomentar un aprendizaje cooperativo y el desarrollo de competencias claves en los estudiantes. Al utilizar los medios de comunicación en las aulas, la motivación e interés de los estudiantes aumenta. Además, esto contribuye al desarrollo de habilidades como la comunicación, el aprendizaje autónomo, y las competencias digitales y culturales. Los profesores deben capacitarse para dar un enseñanza efectiva utilizando estas herramientas.
CAMPAÑA PROMOCIONAL.pdf
Este documento describe los pasos clave para diseñar e implementar una exitosa campaña promocional. Explica que una campaña debe tener un público objetivo específico, un objetivo medible como aumentar ventas o generar nuevos clientes, y materiales exclusivos para la campaña. También destaca la importancia de definir una clara oferta promocional con un único llamado a acción y ejecutar la campaña para cumplir con lo prometido, mientras se miden los resultados para determinar si se alcanzó el objetivo.
PROMOCIÓN.pptx
La promoción consiste en informar, convencer y difundir ampliamente la existencia de un producto u organización hacia un mercado objetivo con el fin de lograr objetivos estratégicos de manera rentable. Las herramientas de promoción incluyen publicidad, relaciones públicas, ventas personales y promoción de ventas, cada una con un propósito específico relacionado con la generación, mantenimiento o satisfacción de la demanda. Los incentivos a corto plazo como muestras gratis, descuentos y concursos son comúnmente
ESTRATEGIAS DE CRECIMIENTO.pdf
El documento describe las estrategias de crecimiento que puede aplicar una empresa para incrementar las ventas de sus productos y servicios, incluyendo el desarrollo de nuevos productos, el aumento de las ventas de productos existentes, y la expansión a nuevos mercados. Explica las etapas del proceso de creación de nuevos productos y el uso de la matriz BCG para analizar el portafolio de productos de una empresa.
1 UNIDAD ADMON MERC.pdf
La mercadotecnia estratégica analiza las oportunidades del mercado para desarrollar estrategias dirigidas a un mercado meta específico. Incluye entender las condiciones del mercado mediante un análisis del entorno macro y micro, aprovechar oportunidades de negocio y desarrollar estrategias utilizando los elementos clave como la posición, la mezcla de mercadotecnia (producto, precio, plaza y promoción) y la mezcla extendida para servicios.
HISTORIA VTAS EN MÉXICO.pdf
Los aztecas fundaron la ciudad de Tenochtitlán en 1325, donde existían grandes mercados llamados tianguis similares a los centros comerciales modernos. Tras la conquista española, los ritos y fiestas indígenas fueron reemplazados y los tianguis fueron sustituidos por edificios destinados a funcionar como mercados. Actualmente coexisten los mercados tradicionales con centros comerciales modernos en otras zonas de la ciudad.
MISIÓN, VISIÓN Y FODA.pptx
Este documento presenta los conceptos clave de un plan de mercadotecnia, incluyendo la misión, visión, análisis FODA, objetivos y estrategias. Explica cada uno de estos elementos y proporciona ejemplos. El objetivo general es enseñar al estudiante cómo estructurar y desarrollar un plan de mercadotecnia efectivo.
PRESUPUESTOS.pptx
Este documento describe los presupuestos, proyecciones y controles. Explica que los presupuestos son expresiones cuantitativas de planes de acción para cumplir metas en períodos determinados. Detalla los tipos de presupuestos, como rígidos y flexibles, y aspectos a incluir en su elaboración como conocimiento de la empresa y apoyo de la dirección. Además, señala que los presupuestos de ventas son el punto de partida para otros presupuestos de operaciones.
Unidad 1 2022
Este documento presenta información sobre la comercialización y el propósito de una empresa. Define la comercialización como el conjunto de acciones para introducir productos en el sistema de distribución de manera efectiva para que los consumidores los conozcan y los compren. También explica que la comercialización coordina la transferencia entre productores y consumidores. Además, cita una definición de mercado como el conjunto de compradores reales y potenciales de un producto. Finalmente, propone algunas actividades en clase para investigar conceptos relacionados con los merc
Métodos cualitativos
El documento describe varios métodos cualitativos para la investigación de mercados, incluyendo técnicas grupales como los focus groups. Explica que los focus groups involucran a un moderador que introduce temas de discusión a un grupo para obtener información. También describe encuestas y entrevistas en profundidad como técnicas para pronosticar ventas y obtener perspectivas de clientes. Finalmente, resume métodos como Delphi y la opinión de expertos que involucran el consenso de paneles de especialistas.
Franchises
The document defines franchising as a business model where a franchisor allows a franchisee to operate a business using the franchisor's brand name, trademarks, and systems in exchange for fees and royalties. It notes that the franchisor provides support like financing, advertising, marketing, and training, while the franchisee uses the brand name to expand the business. The main objectives of franchising are rapid growth, market domination, and brand building. There are two main types: product distribution franchises and business format franchises.
Product line
The document outlines various product mix strategies that a company can employ, including expansion, contraction, changing existing products, product differentiation, deepening product depth, developing new uses for existing products, trading up to higher-cost products within a line, and trading down to lower-cost products within a line. It also discusses product mix extensions through different flavors, scents, sizes or lengths of products. Finally, it notes that the commercialization stage incorporates a new product into the market and determines the success or failure of recovering costs from the development process.
More from MARKETING 2019 (20)
Medios de comunicación en la educación_compressed.pdf
Medios de comunicación en la educación_compressed.pdf
Recently uploaded
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gamePickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Promotional Mix
- 1. PROMOTIONAL MIX ELEMENTS OF A % What is a Promotional Mix The different advetising strategies used to achieve specific goals for a product or service %
- 2. COMMUNICATION by marketers that INFORMS, PERSUADES and REMAINDS the potential of a product in order to INFLUENCE an opinion or get a response Lamb, Hair & McDaniel (2012) Promotion
- 3. PROMOTIONAL MIX ELEMENTS OF A Public Relations Advertising Personal selling Sales Promoton Direct Marketing
- 4. PROMOTIONAL MIX OBJECTIVES OF A Increase demand for your product or service Inform customers about your product Distinguish your product or service in the marketplace
- 5. Public Relations How the company appears to the public
- 6. Sales Promotion To encourage customers to purchase a product or service throgh cupons, discounts, codesor rebates that stimulates consumer buying %
- 7. Advertising Impersonal and paid mass communication about a product or service through different media
- 8. Personal Selling When a salesperson meets a potential buyer or buyers face-to-face with the aim of selling a product or service.
- 9. Reaching out to customers directly through email blasts, direct phone calls, fliers or paid promotional segments on TV. Direct Marketing
- 10. Do you rem em ber the 5 elem ents of the Prom otional M ix?
- 11. Thank you!