3. Meaning of Packaging
Packaging refers to the act of designing and
producing the container or wrapper of a product.
It is one of the most important parts of marketing. As
clothing is for humans, packaging is for products.
4.
5. 1. Primary packaging
It refers to the product’s immediate container.
Eg: Toothpaste, chocolate, medicines etc
6. 2. secondary packaging
It refers to the additional layer of protection that
are kept till the product are ready to use.
Eg: A toothpaste tube comes in a cardboard box.
7. 3.Transportation packaging
It refers to the further packaging necessary for storage
or transportation. It may contains a number of products
within a cardboard box for easy transportation.
8.
9. Some of the functions of packaging are
:
1. Protection
2. Product promotion
3. Product attraction
4. Easy identification
5. Product differentiation
6. Convenience
7. Prevent from adulteration
10. 1. Protection of the product
Packaging protects the contents of a product
from spoilage, breakage, leakage, damage,
climatic effects etc.
11. 2. Product promotion
Packaging is used for promoting purposes.
An attractive color, photograph or typephase
etc can promote the products.
14. 4. Easy identification
Packaging greatly helps in
identification of product.
Eg: A medimix soap can be easily
identified by its cover.
It give the product unique
identity.
15. 5. Product Differentiation
Through packages a product can be easily
differentiated with each other products in the
market. It ensures the individuality of the
products.
16. 6. Convenience
The size and shape of the package should
be such that it should be convenient to open
handler and use consumer.
17. 7. Prevent from adulteration
Packaging helps to prevent
adding of unnecessary
contents into the product or
it protect from corruption
of product especially food
items, cosmetics etc
