This document discusses packaging design and its various functions and types. It defines packaging as the science of enclosing products for distribution, storage, sale and use. Packaging serves important roles like product identification, protection, facilitating use, and promotion. There are three main types of packaging: primary, secondary, and transportation packaging. Primary packaging holds the product, secondary provides consumer information, and transportation packaging provides further protection for storage and transport. The benefits of packaging include improved appearance and shelf appeal, increased shelf life, reduced waste, and convenience. Packaging design must consider brand recognition, colors, shapes and other criteria. Trends in packaging reflect changing social and economic factors.

1. International Black Sea University
Kitchen Sponge
PACKAGING

2. PACKAGING
Packaging design
Research into packaging design:
Find At least 4 pictures of packaging
that you think looks interesting , what you
think is
good/ bad about it. Is it colourful? Is it
eye-catching? Is it easy to tell what the
product is? What information is their on
the packaging?

3. • According to Wikipedia, packaging is the science, art, and
technology of enclosing or protecting products for distribution,
storage, sale and use.
• Packaging also refers to the process of design, evoluation, and
production of packages.
PACKAGING

4. ROLE OF PACKAGING
PACKAGING
 Packing is the ‘indispensable’ for shopping as we
know it today – supermarkets could not exist without
it.
 Product wastage in supply chain is now minimal.
 Product presentation and information are key .
 Many markets owe their existence to developments
in packaging
-Packaged fruit juices
-Packaged milk with longer shelf life

5. PACKAGING
FUNCTIONS OF PACKAGING
 Product Identification:- Packaging greatly helps in
identification of products
 Product Protection:- Packaging protects the
content of a product from spoilage, breakage,
leakage, etc.
 Facilitating the use of product:- Packaging should
be convenience to open, handle and use for the
consumers.
 Product Promotion:- Packaging is also used for
promotional and attracting the attention of the
people while purchasing.

6. TYPES OF PACKAGING
PACKAGING
There are different levels of packaging, that a consumer may be
exposed to, they are:
Primary Packaging
Secondary Packaging
Transportation
Packaging

7. PACKAGING
 Primary packaging is the material that first envelops
the product and hold it. This usually is the smallest unit
of distribution or use and is the package which is in
direct contact with the contents.

8. PACKAGING
 Secondary packaging provides information
to the consumer about the product.

9. PACKAGING
 Transportation Packaging
It refers to the further packaging components necessary for:-
 Storage
 Identification
 Protection against damage and
 Durability
Car transportation

10. PACKAGING
BENEFITS OF PACKAGING
Packaging is one of most important steps in the manufacturing.
 Improves the appearance and attractiveness of product
 Increases the shelf appeal of product
 Increases the shelf life of product
 Reduces the waste during production
 Makes the product easy and convenient to use
 The product can be packed in different sizes to meet the varying
demands of consumers

11. For Example,
PACKAGING

12. PACKAGING
How brand image is related to packaging
Packaging design criteria are used to make effective
packaging
1.Recognition Requirements
-Branding
-Colour
-Shapes

13. PACKAGING

14. PACKAGING
Hand-made Baby Dolls
The World Recognized it as the most
awful packaging

15. PACKAGING
Innovation in packaging

16. The Most Creative Packaging
PACKAGING
Anti-Smoking Pack Fruit Juice Packaging
Royal Tea Bags
Creative-Packaging-
Blood
Take the Parmesan
Pencils, and you
delicious , fresh
Parmesan cheese on
your meal.
Creative Japanese
Pastry Packaging Anti-Theft Lunch
Bags
Smirnoff
Caipiroska

17. TRENDS & RESULTS OF PACKAGING
PACKAGING
• The package designs are planned to reflect the many
changing social and economic trends in the world. Several
of those trends and resulting examples include:
• health consciousness (nutrient and additive contents)
• family size/singles (different portions)
• economy (various sizes, quality levels)
• mobility (convenience items)
• available equipment (products for the freezer or
microwave)
• time and convenience to purchase and use (various
available sizes, complete meals in a package)
• consumerism (consumer complaints have the highest
influence on pharmaceutical and health-related products)

18. Thanks For
Attention!
Veriko Ichkiti
24.10.2014