We gaan in op de toekomst en mogelijkheden van cross channel retail. Karel maakt een vertaling van ruim 20 jaar opgedane praktijkervaring naar toekomstgericht denken en de mogelijkheden benutten van cross channel retail.
Welke organisatorische veranderingen komen hierbij kijken? Hoe integreer je dit in bedrijfsprocessen en hoe implementeer je dit? Standaardmodules bieden de oplossing. Tijdens deze sessie krijg je tips over hoe je cross channel klantgericht kunt implementeren. Ook krijg je inzicht in hoe je dit intern kunt oppakken en hoe het positief bijdraagt aan de service.
16. Cross Channel integratie
“ ISM en Diract leveren door bundeling van wederzijdse expertise
een geïntegreerde cross-channel oplossing waarbij de e-Commerce
front-end expertise door ISM wordt geleverd en waarbinnen Diract
voorziet in de expertise op gebied van integratie met relevante
backend systemen “
18. Reference case
BAS Group
Reference case BAS Group
Reference Case BAS Group
From retailer to multi channel specialist
19. BAS Group history
• Founded 1996, MyCom Shops, BAS Distribution
• Current: MyCom NL/BE, Vobis, BAS Distributie, Dixons, Dynabyte, HSF & more
• 1350 employees, 250 shops, 2500 B2B Customers, 17 active webshops
• 10000+ Orders per day
• 6000+ items on stock in DC
• 300000+ items in assortment
BAS Group history I
20. BAS Group history
• Until 2006 strong growth
• 1997 first webshop
• Focus on stores & fysical distribution
• 1 retail & 1 wholesale webshop, separate systems, no-focus, no growth
• Growth in IT systems, ERP, POS, PIM, EDI, WMS, BI & many tailor-made apps
• Inefficiënt proces, much manual work
BAS Group history II
21. The challenges
• Shrinking turnover and margin’s, growing volumes
• Growing competition, especially on-line
• Limitations in IT infrastructure
• In efficient logistics
• physial limitations to # items
• Need to manage all channels in one system
• … at lower costs
Stock Third party
information
The challenges
Content
Order
information
Item data
22. The Turn around
• 2009, strategic choice for multi channel specialist
ERP not suited for content management
• Re-organisation, focus on high performance IT systems
• Spring 2009 implementation new WMS
• Fall 2009 start of implementation Concentrator
• Introduction MyCom 2.0 shop formula
101010101010
EDI processing
Content
What we need is a ………….?
23. History e-commerce
& Content Management
History e-commerce & Content Management
• On-line shop since1997, first shopping basket
• Until 2005 “extra” shop
• Since 2006 importance of content
• 2007 / 2008 investments in website, marketing, # FTE, structure
minimal effect
• 2009 reorganisation, start Focus on Content & Logistics, Multi
Channel strategy
• 2009 pick-up orders in stores
• 2009 / 2010 Implementation WMS & Concentrator
• 2010 / 2011 Explosive on-line turnover growth, start long-tail, multiple
front-end labels, brand-stores, etc.
• 2011 acquisition Dexcom
24. BAS growth
• In 2011 acquired Dexcom (Dixons, Dynabyte, Harmony FS)
• 6 weeks to integrate over 250 shops and a logistics operations
•
From doing hard time to success
Replacement of SAP ERP by JD Edwards
• Integration of POS system and multiple webshops
• Integrations of multiple webshops / channels
• Further investments in new releases in 2013
25. Current IT structure
Concentrator management tool overview
Other Stores / POS Webshops Portal
Webservices
Publication Management
Order Web to Print Advanced
Management Dashboarding
Campaign Management Product Information Management
EDI Management CRM WorkflowManagement
Webservices
Vendors Other
Content ERP