2. Important Market Trends
Increasing Simplicity Increasing Complexity
of SaaS of Campaigns
• Easy and intuitive • More segmentation
• Less is more • Media diversification
• Web signup • Global
2 | NOOSH CONFIDENTIAL 2/21/2013
3. Bridge the Gap Between Need for Ease
of Use and Campaign Complexity
Campaign
Complex Complexity
Ease
Simple of Use
2000 2020
SaaS Marketing Campaigns
3 | NOOSH CONFIDENTIAL 2/21/2013
4. Stretch Your Success
10,000 marketing production
professionals access
Noosh daily
What if we stretched
100,000
4,500 that by 5-10x?
How much more valuable
will you be to your
customers?
4 | NOOSH CONFIDENTIAL 2/21/2013
6. Noosh Value Proposition
Increase your value to your customers (internal and external)
• Make it easier for them to work with you
• Address their requirements for convenience, efficiency and control
Streamline specification, collaboration and procurement of all
marketing materials and services
• Internally, with your customers and with your entire supply chain
Provide “System of Record” full visibility, compliance, reporting
and control
6 | NOOSH CONFIDENTIAL 2/21/2013
7. Answering Marketing Services
Noosh SaaS Meets MPS Technology Needs
Technology Requirements
System of
Collaboration Commerce
Record
•Typical Noosh project •Records all inter- •Noosh manages
spans many company transactions project specifications,
companies with and interactions on the quoting, procurement,
multiple members from cloud change orders, logistics
each company and invoicing
•Provides large array of
•Customized specs, reports and full audit trail •Supports multiple
projects, workflows accountability procurement methods
and schedules enable •Enables process •Includes outsourcing
perfect fit for the visibility and compliance; functionality
enterprise Improved efficiency and •Integrations with
•Tailored for power and cost control popular W2P, Financial
casual users alike and ERP applications
7 | NOOSH CONFIDENTIAL 2/9/2012
9. Connected Solution
W2P Storefront
DAM e.g. e.g. OPS,
Telescope, Printable Logistics e.g.
Campaign /
MRM e.g. Canto USPS, LTL, TL
Aprimo, Unica
Your Collaborative Supplier
Commerce Cloud for Systems, e.g.
Data Marketing Production Docutech, EFI,
Warehouses Presstek
e.g. Teredata,
IBM
Financial
Systems e.g. Warehouse
PeopleSoft, Management e.g.
Proofing e.g. SAP, Paper
SAP, Ariba ProofHQ Merchants
9 | NOOSH CONFIDENTIAL 2/9/2012
10. Manage All Marketing Production
Translation Services
10 | NOOSH CONFIDENTIAL 2/21/2013
11. Manage All Marketing Production
Translation Services
Photo Services
11 | NOOSH CONFIDENTIAL 2/21/2013
12. Manage All Marketing Production
Translation Services
Photo Services
Website Updates
12 | NOOSH CONFIDENTIAL 2/21/2013
13. Manage All Marketing Production
Translation Services
Photo Services
Website Updates
Logistics
Event Project
Management
13 | NOOSH CONFIDENTIAL 2/21/2013
15. Use Inter-Company System of Record
Operating
Marketing Services & Financial
Specification Repository Reports
Process Spend
Accountability Analytics
Inventory Access:
Paper & FGI Supplier
Performance
PO and Invoicing
Incident
Marketing Tracking
Analytics
15 | NOOSH CONFIDENTIAL 2/9/2012
18. Product and Technology Update
Simplicity of SaaS - Noosh Group Edition
Complexity of Campaigns - Large Campaigns
manager
Major Integration/Customizations and new
features
18 | NOOSH CONFIDENTIAL 2/21/2013
19. Announcing: Noosh Group Edition
Officially Released to Production TODAY!
19 | NOOSH CONFIDENTIAL 2/21/2013
20. Noosh Group Edition Requirements
Marketing
and Brand Agency
Managers Professionals
Creative
Professionals Professional In-Store
Marketing Production Sales and
Managers Marketing
Print, Display
and Video
Suppliers
20 | NOOSH CONFIDENTIAL 2/21/2013
21. Noosh Group Edition
A powerful new Noosh module that allows your customers to
work with you online
Features and benefits:
• Project intake functionality
• Intuitive and easy-to-use, no training and faster deployment
• Web sign-up and on-boarding
• Online customization of customers’ web pages and specs
• Works seamlessly with all Noosh modules
21 | NOOSH CONFIDENTIAL 2/21/2013
22. Noosh Group Edition Demonstration
Demo Setup
• Ofer is a marketing Manager at a Large Enterprise. Ofer manages
a campaign for the new Start Trek Movie
• Sanjay is managing production for Bob. Sanjay has invited Ofer to
his own personalized webpage
In this demo you will see how easily Ofer is able to
• Get Started quickly without any training
• Submit his project with an easy and intuitive interface
• Track and stay on top of his projects
22 | NOOSH CONFIDENTIAL 2/21/2013
23. Large Campaign Manager Requirements
Large Retailer Managing Complex Campaigns and POS
Displays
• Deliver store signage across larger number of stores
• Dozens of specs, each with many versions distributed using
hundred plus kits
• Complex workflows and procurement
Large Financial Company Managing Direct Mail
• Targeted direct mail with multiple versions and multiple drop dates
• Large number of kits, each with large number of specs
Any Project With Multiple Specs
• Any project with more than a few items
• Easily updating templated items with the same key fields
23 | NOOSH CONFIDENTIAL 2/21/2013
24. Large Campaign Manager
Benefits and Status
Bringing Noosh advantages to a seemingly intractable problem
• Initiate large campaigns easily selecting multiple specs
• Specify and modify large number of specifications quickly using a cloud
base spreadsheet like UI
• Complete and fulfill these projects easily
• All fully integrated with Noosh workflow and reporting
Status Two large customers in production and several more in
various deployments stages
• Big box retailer in the US completing all signage campaign
management
• Large CPG and large Retailer in AU
• Two large financial institutions in the US
Enthusiastic user feedback
24 | NOOSH CONFIDENTIAL 2/21/2013
26. Business Focus for 2013
Bring product
• Marketing users
benefits to
• At existing customers
customers
Invest in
• Simplicity of SaaS
product and
• Complexity of campaigns
technology
26 | NOOSH CONFIDENTIAL 2/21/2013
27. Bring Product Benefits to Customers
Grow Noosh user community by 2x
Majority of user growth with existing
customers
Improve marketing and communications
27 | NOOSH CONFIDENTIAL 2/21/2013
28. Invest in Product and Technology
Improve reporting, reliability and
performance
Further Simplify Noosh SaaS
Manage more campaign complexity
28 | NOOSH CONFIDENTIAL 2/21/2013
29. Stretch Your Success
10,000 marketing production
professionals access
Noosh daily
Together, we can stretch that
100,000
4,500
by 5-10x!
Dramatically grow your
productivity, service
and business
How much more valuable will
you be to your customers?
29 | NOOSH CONFIDENTIAL 2/21/2013
Editor's Notes
Thrilled to be here because we have a great day ahead of us and this is a fantastic group of people. The executives and managers in this room represents over 10,000 live Noosh users, we several of you each representing hundreds of users.Among you are leading edge enterprises and leading edge service provider in marketing productionYou are the early adopters and trend setters of this marketWe have a fantastic day ahead of us and excited to be part of it. I’m looking forward to both listen to your presentation and receive you feedback.Noosh has being on the leading edge of the internet age when we started the company and we saw the market catch up with us. Let’s start with a few examples of what leading edge means:
We see two major industry trends that are central to our industry and where we can create a significant value1. Growth of SaaS and especialy the growth in expectation of the simplicity of SaaS2. The continuous growth in Campaign complexityIncreasing Complexity of Campaigns More segmentation equals more versions Diversification of media Global customers and supply chainAt the same time as…Increasing Simplicity of SaaS Intuitive, easy to user interface over full functionality Rapid, web and mobile based signup and deployment
One one hand we want to allow many more users to be able to signup and use Noosh with no training, on the other hand we need to allow people to handle the increase complexity of campaigns with ease. That is our challenge and our opportunity.
Could you dramatically increase productivity and service?How much more valuable would you be to your customers?Stretch Noosh to stretch your success
Enthusiastic feedback from customers Most customers and partners have made short term deployment plans, mostly to new users Five customers in different stages of deployment
Noosh has had great success with professional marketing manager. With the addition of Noosh Group Edition module to Noosh we can expand Noosh to become the platform of choice for all marketing professionals including Agency professionals,brand and marketing managers and creative professionals
Explain the benefits of our business focus to enterprise benefits and service provider benefits
Grow Noosh user community by 2XUse web signup as the main method for user growthSpeedup time-to-value for new usersTarget majority of user growth with existing customersMost Noosh Group deployments plans are with existing customersHelp you deliver more value to your customersImprove marketing and communicationsCustomer feedback will guide development prioritiesLeverage on-line tools for regular correspondenceNoosh blog, Zendesk, Totango, MarketoConduct quarterly meetings with all large customers
Leverage platform for better reporting, reliability and performanceSimplify NooshSaaS furtherEnhance Noosh Group Edition with basic procurement, reports and supplier interaction Mobile interface to NooshIncorporate better/simplified UI throughout our productManage more campaign complexityFurther improve online spec customization Incorporate spreadsheet-like functionality throughout our product
4500 marketing production professionals access Noosh dailyTogether, we can stretch that by 5-10x!You can dramatically increase productivity and serviceHow much more valuable would you be to your customers?
