Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Belgrade
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Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Belgrade
- 1. Developing enterprise ecommerce solutions using hybris Dražen Nikolić StartIt FEST, Belgrade May 2014
- 2. What ecommerce is? • web shops • products • categories • online payment • shipment and delivery
- 3. What ecommerce really is?
- 4. What ecommerce really is? THEN NOW
- 5. What ecommerce really is? THEN NOW
- 6. What ecommerce really is? B2B
- 7. Possible implementation approaches • everything from scratch • use some tools (shopping cart) and implement everything else • OR…
- 8. Possible implementation approaches • use an enterprise software solution (and put main focus on implementing client specific features)
- 9. Time to Market Very important thing
- 10. Ecommerce solutions on the market
- 12. GLOBALENTERPRISES DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO SME hybris Customers
- 13. hybris Partner Levels Solution providers
- 15. Front-end interface Spring MVC REST Web service APIJSF Frontend .net,Flash,PHP,etc. Functionality / Modules OmniCommerce ConnectTM Content Order Management Cross Channel Commerce Channels Call Center MarketplacesMobile POSPrint SocialWCMS hybris B2C Commerce hybris B2B Commerce hybris PCM Back-office UIs hybris Management Console (hmc) hybris Cockpits Multichannel Product CMS Customer Service Print Report Import Administration Platform Persistence Internationalization Caching Import / Export Security Search Platform Functionality Clustering … Application server Database hybris Architecture
- 16. hybris Features
- 18. hybris B2B Commerce Accelerator
- 19. hybris Mobile Optimized Websites
- 20. hybris Mobile iOS and Android Mobile App SDK
- 21. Point of Sale (POS) Integration
- 22. hybris InStore
- 23. hybris Product Content Management (PCM)
- 24. EDIT PRODUCT ATTRIBUTES BROWSE CATALOGS AND NAVIGATE PRODUCT CONTENT hybris Product Cockpit
- 25. hybris Order Management Services (OMS)
- 26. hybris WCMS
- 27. Commerce Advanced Search and Marchandising
- 28. SEE/EDIT CUSTOMER ACCOUNT DETAILS hybris Customer Service / Account Management
- 29. PICK UP CUSTOMER CART & ADAPT ORDERS hybris Customer Service / Cart Management
- 30. hybris Print
- 32. Onboarding process @ youngculture
- 33. Onboarding process @ youngculture
- 36. Running hybris
- 38. B2C Commerce Accelerator - Apparel store
- 39. B2C Commerce Accelerator – Electronic store
- 40. How do you proceed from this point? • Create new hybris extension • Analyze project requirements • Define data model • Extend JSP pages, WCMS components, SOLR configurations to support new attributes • Apply the front end layout design • Integration to payment provider • Integration to ERP system • Specific client requirements (top products carousels, loyalty program, email reporting, specific price calculations etc.)
- 41. Product, Category, Catalog version
- 42. Defining data model <itemtypes> <itemtype code="Stadium" generate="true" autocreate="true"> <deployment table="Brasil2014Stadium" typecode="10123" /> <attributes> <attribute qualifier="code" type="java.lang.String" > <persistence type="property"/> <modifiers optional="false" unique="true"/> </attribute> <attribute qualifier="capacity" type="java.lang.Integer"> <description>Capacity</description> <persistence type="property" /> </attribute> </attributes> </itemtype> </itemtypes>
- 43. Populating the data model INSERT_UPDATE Stadium ; code[unique=true] ; capacity ; Arena_Corinthians ; 68034 ; Dunes_Arena ; 45000 UPDATE Match ; id[unique=true] ; group ; stadium(code) ; 1 ; wc2014:A ; Arena_Corinthians ; 2 ; wc2014:A ; Arena_Corinthians ; 3 ; wc2014:B ; Dunes_Arena ; 4 ; wc2014:B ; Dunes_Arena $START_USERRIGHTS Type ; UID ; Target ; read; change; create UserGroup ; fifa_admins ; ; ; ; ; ; Stadium ; + ; + ; + $END_USERRIGHTS
- 44. … and this is only scratching the surface for more info visit www.hybris.com
- 45. Questions?
- 47. Thank you! Dražen Nikolić E-Commerce Team Manager d.nikolic@youngculture.com www.youngculture.com @drazennis Disclaimer: Most of the material and figures originate from http://wiki.hybris.com
Editor's Notes
- Conduct transactions online instead in store Businesses lower costs, promotions, 24/7 Customers purchase from home, delivered to doorsteps What if you got a job to implement ecommerce app? Let me tell you what I know about implementing ecommerce project using hybris.
- Let’s say you want to buy new book Checkout: press button – magic happens – book delivered
- From retailer perspective there are other aspects: PIM, Stock levels, Payment, OMS, ERP Also: customer data, different countries (i18n, currencies, taxes), security
- Now – accessing the store through different channels: (web, mobile, smart tv…) browsers, native mobile app
- Also in store: old big cash register – now demand for light POS devices
- B2B area: user groups, credit limits, order approval, customer specific prices, quote system, etc.
- … having all the common features already implemented (and tested) You focus on client requirements … and can be in PROD in months, not years
- Ecommerce is rapid growing industry, all over the world Essential thing – Time to market, in prod asap If not, competitors grab potential shopping share – and customers Reason why medium-to-big retailers is more likely to use enterprise solution
- Big players: IBM Websphere Commerce Hybris Oracle Commerce (ATG) Demandware Recognized by Forrester researches as market leaders Others: Intershop, Magento, Shopify, others (shopping cart only)
- Hybris Commerce Suite incorporates commerce for web, mobile and more (B2C and B2B) Powerful search and merchandising, MDM/PIM, OMS, WCMS Built on single stack, modern, service-oriented technology Different deployment and pricing options (on premise, hosted, on demand/cloud) Hybris founded in Germany 1997. Acquired by SAP in 2013
- Over 500 customers
- youngculture is a solution provider
- Hybris is built on a single technical stack based on Java/Spring Enables much faster implementation Adapts more easily to different processes Consistent user experience through all channels Better performances and efficiency Easier maintenance
- Supported databases App servers (does not require JEE container) Business logic (all processing is done), core, ServiceLayer API – pluggable processes All managed in Spring, no big efforts in learning Model driven architecture – you can customize data model Persistence layer (separated to business, cached) Presentation layer (HTML5, CSS3, SpringMV, jQuery, Ajax, JavaScript) + RestWS
- Hybris absorbs data from disparate sources and supplies it uniformly to all users, devices and apps
- All platforms have pros/cons... Hybris is better from Magento which is missing comprehensive OMS, CMS, Call center, multi-channel, B2B. Bigger costs/risks Leave marketing to SAP and Hybris sales, but show “hybris perspective” on this topic So, you think you are up to the challenge? Prerequisite Java, basic Spring
- Usually first step: onboarding Can take from couple od days… to more In YC 2-3 months
- This part is for developers only
- Modular concept of extensions (containing business logic, type def, web app) … B2C accelerator – collection of template extension, you can start with on day one Also is a good way to learn how to code and use common coding patterns
- As we bring this presentation to a close, thanks for visiting. Hope you have more info what it means to develop ecommerce apps and how hybris approaches it. Ecommerce is no longer simply about selling online. It’s about delivering a consistent shopping experience across channels, marketing and promotions. All this brings new challenges to app development. Engineers need to be able to use modern tools to fulfil requirements and be in PROD very fast.