Intro to business communication

5,864 views

Published on

learn the fundamental of business communication

Published in: Education, Technology, Business
3 Comments
17 Likes
Statistics
Notes
No Downloads
Views
Total views
5,864
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
1,103
Comments
3
Likes
17
Embeds 0
No embeds

No notes for slide

Intro to business communication

  1. 1. © SUGIHARTO, SH.MM GICI Business School Presented by Sugiharto, SH. MM
  2. 2. © SUGIHARTO, SH.MM GICI Business School Communication in a Business context e.g.: Marketing, Human Resources, Public Relations etc.
  3. 3. © SUGIHARTO, SH.MM GICI Business School
  4. 4. © SUGIHARTO, SH.MM GICI Business School
  5. 5. © SUGIHARTO, SH.MM GICI Business School Communication contains information … and information is a group of messages.
  6. 6. © SUGIHARTO, SH.MM GICI Business School Single most desirable skills by employers Communication is important in business, WHY ? Researches have shown that from 50% to 90% of a manager’s time is spent on communicating Miscommunication is a causal factor in approximately 70% to 80% of all accidents
  7. 7. © SUGIHARTO, SH.MM GICI Business School Communication is important in business, WHY ? Flattened management hierarchies More participatory management Increased emphasis on teams Heightened global competition Innovative communication technologies New work environments Information as a corporate asset Trends in the New Workplace Mary Ellen Guffey and Dana Loewy, The Essential Business Communication, © 2013, 2010 South Western, Cengage Learning, page: 6 Chapter 1
  8. 8. © SUGIHARTO, SH.MM GICI Business School FIND OUT WHY …
  9. 9. © SUGIHARTO, SH.MM GICI Business School Get The Job You Want Get The Promotions Providing Leadership Being Productive on The Job Positive Relation to Others Your organization will succeed only if it has the support of its constituencies—support that comes from effectively communicating with customers or clients about the organization’s products or services. Assuring the Success of Your Organization
  10. 10. © SUGIHARTO, SH.MM GICI Business School How well you read, listen, speak, and write will affect the quality of your personal relationships. It will help determine the progress you make in your career. The number and types of work- related communication activities in which a person engages depend on his or her field and level of responsibility
  11. 11. © SUGIHARTO, SH.MM GICI Business School Businesses must have effective internal and external communication in order to succeed # TUGAS Buatlah ringkasan hal yang dimaksud dengan komunikasi internal dan eksternal dalam bisnis disertai dengan contohnya, diketik dalam kertas A4 - HANYA SATU LEMBAR disertai dengan nama, nim, dan tanda tangan, dikumpulkan pada pertemuan berikutnya, serta sumber referensinya
  12. 12. © SUGIHARTO, SH.MM GICI Business School Most Business Communication is Transactional It involves a give-and-take relationship between the sender and the receiver(s) to establish a common understanding
  13. 13. © SUGIHARTO, SH.MM GICI Business School RECEIVER Understands message RECEIVER decodes message Channel carries message SENDER has an idea SENDER encodes message Written Verbal Non Verbal To inform To influence To initiate action Feedback travels to SENDER Possible additional feedback travels to RECEIVER NOISE NOISE
  14. 14. © SUGIHARTO, SH.MM GICI Business School The SENDER What is the Profile of the sender? To be so clear that the receiver cannot possibly misunderstand the message What is the Profile of the Receiver ? To understand the message of the sender, no matter how poorly sent. The RECEIVER
  15. 15. © SUGIHARTO, SH.MM GICI Business School How may the sender encode a message? The SENDER What kinds of channels to carry messages? What kinds of channels to carry messages? How does a receiver decode a message? How the feedback to be facilitated? The RECEIVER When is the communication considered to be successful?
  16. 16. © SUGIHARTO, SH.MM GICI Business School Goals of Business Communication Receiver Understanding Receiver Response Favorable Relationship Organizational Goodwill
  17. 17. © SUGIHARTO, SH.MM GICI Business School Receiver Understanding is the most important The message must be so clear that the receiver understands it as the sender means it to be understood. # For communication to be successful, the sender and receiver must achieve shared meaning Goals of Business Communication 4 Things to consider in developing clear message Receiver Characteristic Message Form and Content Receiver Feedback Communication Barriers
  18. 18. © SUGIHARTO, SH.MM GICI Business School It may be conveyed through words, actions, or both. The situation will determine what is appropriate. Goals of Business Communication Receiver Response The Receiver response May be positive Neutral Negative
  19. 19. © SUGIHARTO, SH.MM GICI Business School the sender and the receiver should relate to each other in three important ways: Goals of Business Communication Favorable Relationship focuses on the people involved in the communication process To establish a strong business relationship, Positively Personally Professionally Both the sender and the receiver will benefit from a favorable relationship Stressing the receiver’s interests and benefits Using positive wording Doing more than is expected
  20. 20. © SUGIHARTO, SH.MM GICI Business School Goals of Business Communication Organizational Goodwill The goodwill of customers or clients is essential to any business or organization. stresses benefit to the organization Message senders have a responsibility to try to increase goodwill for their organizations. They do so by ensuring that their communications reflect positively on the quality of the company’s products, services, and personnel company has the goodwill of its customers, it has their confidence and often their continued business. The more goodwill a company has, the more successful it can be
  21. 21. © SUGIHARTO, SH.MM GICI Business School Physical barriers Psychological barriers Language problems Nonverbal distractions Assumptions Thought speed Faking attention Grandstanding
  22. 22. © SUGIHARTO, SH.MM GICI Business School Misconceptions About Listening Mary Ellen Guffey, Essentials of Business Communication Listening is a matter of intelligence FACT: Careful listening is a learned skill Speaking is more important than listening in the communication process FACT: Speaking and listening are equally important Listening is easy and requires little energy FACT: Active listeners undergo the same physiological changes as a person jogging
  23. 23. © SUGIHARTO, SH.MM GICI Business School Misconceptions About Listening Mary Ellen Guffey, Essentials of Business Communication Listening and hearing are the same process FACT: Listening is a conscious, selective process. Hearing is an involuntary act. Speakers are able to command listening FACT: Speakers cannot make a person really listen Hearing ability determines listening ability. FACT: Listening happens mentally—between the ears. Speakers are totally responsible for communication success FACT: Communication is a two-way street
  24. 24. © SUGIHARTO, SH.MM GICI Business School Misconceptions About Listening Mary Ellen Guffey, Essentials of Business Communication Competence in listening develops naturally FACT: Untrained people listen at only 25 percent efficiency Listening is only a matter of understanding a speaker’s words. FACT: Nonverbal signals also help listeners gain understanding. Daily practice eliminates the need for listening training FACT: Without effective listening training, most practice merely reinforces negative behaviors
  25. 25. © SUGIHARTO, SH.MM GICI Business School THANKYOUFORLISTENING 1st Meeting Introductionto BusinessCommunication STIE GiCI Business School October2013 Backgroundimageprovideby slideFactory.blogspot.com Presentationcreatedby Ace013/ugikSlidesfactory ©MCX2013

×