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H u m a n R e s o u r c e s D e p a r t m e n t
Importance of
Communication in
Business
By : Furrukh Ali Baig
Client Services Associate,
Ovrod Karachi,
Pakistan.
0092-345-3037418
H u m a n R e s o u r c e s D e p a r t m e n t
What communication is ?
• Activity of conveying information through the exchange of
thoughts.
• A process by which information is exchanged between
individuals through a common system of symbols
The basic purpose of communication is to inform, educate and
entertain people
H u m a n R e s o u r c e s D e p a r t m e n t
Communication
Verbal
Written Oral
Non-Verbal
Formal Informal
H u m a n R e s o u r c e s D e p a r t m e n t
Types of communication
• Non-verbal Communication
• Nonverbal communication is the sending or receiving of wordless
messages. Such as
• gesture
• body language,
• posture,
• tone of voice or
• facial expressions
Nonverbal communication is all about the body language of
speaker.
• Verbal Communication
• Verbal communication refers to the form of communication
which is done by word of mouth and a piece of writing
H u m a n R e s o u r c e s D e p a r t m e n t
Law for Verbal communication
-KISS-
Keep it short & simple
H u m a n R e s o u r c e s D e p a r t m e n t
Types of Verbal Communication
Oral Communication
In oral communication, Spoken words are used
• Keep in mind :
• pitch,
• volume,
• speed
• clarity of speaking.

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Importance of communication in business

  • 1. H u m a n R e s o u r c e s D e p a r t m e n t Importance of Communication in Business By : Furrukh Ali Baig Client Services Associate, Ovrod Karachi, Pakistan. 0092-345-3037418
  • 2. H u m a n R e s o u r c e s D e p a r t m e n t What communication is ? • Activity of conveying information through the exchange of thoughts. • A process by which information is exchanged between individuals through a common system of symbols The basic purpose of communication is to inform, educate and entertain people
  • 3. H u m a n R e s o u r c e s D e p a r t m e n t Communication Verbal Written Oral Non-Verbal Formal Informal
  • 4. H u m a n R e s o u r c e s D e p a r t m e n t Types of communication • Non-verbal Communication • Nonverbal communication is the sending or receiving of wordless messages. Such as • gesture • body language, • posture, • tone of voice or • facial expressions Nonverbal communication is all about the body language of speaker. • Verbal Communication • Verbal communication refers to the form of communication which is done by word of mouth and a piece of writing
  • 5. H u m a n R e s o u r c e s D e p a r t m e n t Law for Verbal communication -KISS- Keep it short & simple
  • 6. H u m a n R e s o u r c e s D e p a r t m e n t Types of Verbal Communication Oral Communication In oral communication, Spoken words are used • Keep in mind : • pitch, • volume, • speed • clarity of speaking.
  • 7. H u m a n R e s o u r c e s D e p a r t m e n t Types of Verbal Communication Advantages of Oral Communication • It brings quick feedback. • In a face-to-face conversation, by reading facial expression and body language one can guess whether he/she should trust what’s being said or not.
  • 8. H u m a n R e s o u r c e s D e p a r t m e n t Types of Verbal Communication Disadvantage of oral communication •In face-to-face discussion, user is unable to deeply think about what he is delivering.
  • 9. H u m a n R e s o u r c e s D e p a r t m e n t Types of Verbal Communication Written Communication In written communication, written signs or symbols are used to communicate. A written message may be printed or hand written. In written communication message can be transmitted via email, letter, report, memo etc.
  • 10. H u m a n R e s o u r c e s D e p a r t m e n t Written Communication is most common form of communication being used in business. So, it is considered core among business skills.
  • 11. H u m a n R e s o u r c e s D e p a r t m e n t How to start a Business email • Suppose “ E” is for Expression in word E-Mail. • Start email by saying, “Dear Sir/Madam” receiver is unknown. OR “Dear Mr Farhan” receiver is known. OR “Dear Team” receivers are multiple. • Greet the receiver by saying “Good day to you” OR “Hope you be doing fine” OR “I hope all is good at your end”
  • 12. H u m a n R e s o u r c e s D e p a r t m e n t How to convey the message in email • AGAIN KISS – Keep it short and simple. I am sending you this e-mail to inquire if ... “ OR If you are replying to an e-mail, you could start with, "Thank you for your (recent) e-mail. I am sorry for the delay in replying to you, but I am pleased to inform you ... “
  • 13. H u m a n R e s o u r c e s D e p a r t m e n t How to end a business email Be polite and try to make a smiling ending, by saying: × I will be waiting for your response ASAP.  Please do let me know by when I can expect to have it.  Do let me know your suggestions in this regard.  I hope to see your response /feedback in next few hours / days.
  • 14. H u m a n R e s o u r c e s D e p a r t m e n t Common mistakes • Not including the email thread in your reply. • Not using a professional account. (love4all@yahoo.com) • Not replying to all. • Cc'ing the world. • Rambling. (plz, u, tc,ur) • Writing unprofessionally. (I want to inform to you). • Creating unnecessary back-and-forth.
  • 15. H u m a n R e s o u r c e s D e p a r t m e n t Advantages of Written Communication • The more you know the receiver the shorter the email will be. • Messages can be edited and revised many time before it is actually sent. • Written communication provide record for every message sent and can be saved for later study. • A written message enables receiver to fully understand it and send appropriate feedback.
  • 16. H u m a n R e s o u r c e s D e p a r t m e n t Disadvantages of WrittenCommunication • Unlike oral communication, Written communication doesn’t bring instant feedback. • It take more time in composing a written message as compared to word-of-mouth. and number of people struggles for writing ability.
  • 17. H u m a n R e s o u r c e s D e p a r t m e n t Consequences of sending an improper business email • Productivity sapper • Poor impressions • Lack of Control • Falling into the wrong hands • Career limiting
  • 18. H u m a n R e s o u r c e s D e p a r t m e n t Bad Business Email - Example
  • 19. H u m a n R e s o u r c e s D e p a r t m e n t Benefits of business communication •Best opportunity to make an outstanding first impression. •Using powerful words, images and messages, business professionals can craft strong internal relationships. •Better interpersonal interactions. •Better for conflict management.
  • 20. H u m a n R e s o u r c e s D e p a r t m e n t 7C’s of communication
  • 21. H u m a n R e s o u r c e s D e p a r t m e n t Thank You Q &A ? By : Furrukh Ali Baig Client Services Associate, Ovrod Karachi, Pakistan. 0092-345-3037418