Communication presentation

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Communication presentation

  1. 1. COMMUNICATION: AN IMPORTANT TOOL FOR ENTREPRENEURSHIP Messan Lanre Idea Strategist
  2. 2. THE BASIS <ul><li>The substance of communication is information. Knowledge of information and access to it is considered very necessary for the establishment, survival and growth of any business organization .Therefore, information flow through an effective communication mode in this economic driven world is very crucial to entrepreneurs all over the world. As such, entrepreneurs need to acquire new information and communication technologies in order to enhance their businesses. </li></ul>
  3. 3. Communication <ul><li>Human beings naturally are compulsive communicators .In our daily activities in the society, we communicate with people around us and in far places through face-to-face conversations, through telephone, internet, letter and a host of others. The significance of communication is very crucial to our continued understanding, cooperation and development not only in business circle but also in other societal units . </li></ul>
  4. 4. YOU WANNA KNOW? <ul><li>Communication is defined as a process that involves the transmission of messages from a sender to a receiver. </li></ul>
  5. 5. LET’S BREAK IT DOWN <ul><li>From the definition above, a number of things may be inferred . </li></ul><ul><li>Communication is seen as a process </li></ul><ul><li>Communication takes place between two or more people. </li></ul><ul><li>There has to be a message which is sent from one person to another </li></ul>
  6. 6. STILL BREAKING IT DOWN <ul><li>That message is sent through a medium </li></ul><ul><li>The receipt of the message may elicit or generate a response from the receiver </li></ul><ul><li>Communication is projected as the bedrock of any social system which implies an organization. </li></ul>
  7. 7. Communication and Business <ul><li>In any business, there is need to coordinate the activities, goals or purposes through division of labour and functions as well as through an established hierarchy of authority and responsibilities. It is very crucial to mention that an entrepreneur cannot succeed without communicating with his or her human elements in the organization </li></ul>
  8. 8. Communication and Business <ul><li>An entrepreneur needs a communication string that links people together in his or her day –to-day business activities. Without this, he or she cannot succeed. Therefore, effective communication in any business organization is very important in effecting change which forms the basis of decision making and effective functioning needed for great achievements. </li></ul>
  9. 9. Communication and Business <ul><li>The major purpose of communication in any business organization therefore, is summarized below: </li></ul><ul><li>To establish and disseminate the goal of a business enterprise. </li></ul><ul><li>To develop plans for laudable projects and achievements. </li></ul><ul><li>To organize human and other resources in the most effective and efficient way. </li></ul><ul><li>To select, develop and appraise members of the business enterprise. </li></ul><ul><li>To lead, motivate and create a climate in which people want to contribute and learn. </li></ul><ul><li>To control performance. </li></ul><ul><li>To achieve effective communication </li></ul><ul><li>To market our business and pitch sales </li></ul>
  10. 10. WAYS AN ENTREPRENEUR CAN ACHIEVE EFFECTIVE COMMUNICATION WITHIN AND OUTSIDE THE ENTERPRISE: <ul><li>Examining The purpose of communication </li></ul><ul><li>Clarifying ideas before attempting to communicate. </li></ul><ul><li>Considering the content and overtones of his or her communication or messages </li></ul><ul><li>Using simple words and sentences </li></ul><ul><li>Expressing thoughts logically and in a straight forward way </li></ul>
  11. 11. WAYS AN ENTREPRENEUR CAN ACHIEVE EFFECTIVE COMMUNICATION WITHIN AND OUTSIDE THE ENTERPRISE: <ul><li>Using short sentences and paragraphs </li></ul><ul><li>Avoiding unnecessary, ambiguous words, phrases and sentences </li></ul><ul><li>Following up messages with actions and approximating actions with goals of the organization. </li></ul><ul><li>Understanding the physical and human environment when communicating and above all; </li></ul><ul><li>Developing listening knowledge/skills of information and communication technologies. </li></ul>
  12. 12. There are vital elements that make communication work: <ul><li>Stimulus (Purpose or intention) </li></ul><ul><li>The Source/Sender </li></ul><ul><li>The Receiver </li></ul><ul><li>The Message </li></ul><ul><li>The Medium (oral, written and non verbal) </li></ul><ul><li>The Channel (ear, radio, television, internet) </li></ul><ul><li>The feedback </li></ul><ul><li>Noise </li></ul>
  13. 13. Types of communication <ul><li>Verbal or Speech communication : </li></ul><ul><li>Relates more with our personality. The personality of an entrepreneur as a speaker is very important in giving a speech at meetings, social gatherings, interpersonal interactions, business transactions etc. </li></ul><ul><li>Key features to be considered are: </li></ul><ul><li>Appearance </li></ul><ul><li>Posture </li></ul><ul><li>Gestures </li></ul><ul><li>Eye contact </li></ul><ul><li>Speech production </li></ul>
  14. 14. Types of communication <ul><li>Non Verbal Communication : </li></ul><ul><li>refers to all those acts or actions to which meaning may be ascribed such as a wink, a wave of hand, facial expressions, dressing etc. The power to use these communication tools to manipulate the behaviour and actions of others is obvious in the communication system. Therefore, non verbal communication is an integral aspect of the communication process. In other words, it is necessary to say that in a speech situation, the non verbal codes should support the speech codes. </li></ul>
  15. 15. Types of communication <ul><li>Writing : </li></ul><ul><li>The systems of communication (non- verbal, speech and writing forms) are basically founded on the language system. Writing as a communication tool occurs when the communicator commits the oral or speech symbols to writing. Writing is learnt deliberately or consciously as well as reading, while listening and speaking are acquired naturally but we can achieve more skills in literacy through training. As an entrepreneur, you are expected to be conversant with the writing of various forms of official letters and other documents. You also documents minutes of meetings held through writing. </li></ul>
  16. 16. YOU NEED TO KNOW THIS… <ul><li>Basically, in this modern society, internet users are provided with ever-increasing collection of information in all spheres of human endeavors. It equally provides research information on various fields of knowledge. Today, most companies or businesses or entrepreneurs advertise for employment opportunities on the internet </li></ul>
  17. 17. Learn… <ul><li>To effectively, acquire and use information and communication technology in the business forum, there is need for the entrepreneur to acquire the training on: </li></ul><ul><li>Skill acquisition in ICT </li></ul><ul><li>Creative Application in ICT </li></ul><ul><li>MS Office and Computer Appreciation </li></ul><ul><li>Multi media learning including PowerPoint Presentations </li></ul><ul><li>Acquisition of information on the internet </li></ul><ul><li>Web based training </li></ul>
  18. 18. Conclusions <ul><li>The acquisition of communication knowledge and ICT knowledge by entrepreneurs and its applications effectively in the business terrain will catapult your business to the next level. </li></ul><ul><li>An Advice: It is said that &quot;80% of our life is emotion and only 20% intellect </li></ul><ul><li>So, learn to communicate in such a way that it connect with your customers emotions and that can happen when you find out what their values are. </li></ul>
  19. 19. At last… <ul><li>GOOD LUCK FOLKS. </li></ul><ul><li>THANK YOU. </li></ul>
  20. 20. MY DREAM FOR YOUTH <ul><li>To see young people lead transformational change for self and community through GREEN YAGGY. </li></ul><ul><li>I see a NEW NIGERIA Emerge… </li></ul>

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