essentials of communication

2. 
Ice Breaking Session

3. Concepts of Communication
Process Of Communication
The Mehrabian Model
Importance of Effective Business Communication
Types Of Business Communication
7 C’s of Communication
Barriers to Communication
Ways to Overcome

4. 





Communication is a process exchanging information, usually
through common system of symbols.
Common forms of communication include speaking, writing ,
gesturing and broadcasting.
Communication is a continuous process
Communication has a two- way traffic
Communication leads the achievement of organizational
objectives.
Communication dispels misunderstanding

5. Receiver
sends
feedback
Sender has an
idea
Sender
encodes
the idea
Sender
transmits the
message
Channel/
Medium
Receiver
decodes the
message
Receiver
gets the
message

6. 
Albert Mehrabian, Professor of Psychology established the statistics
related to communication process:
 7 per cent of meaning is in the words are spoken
 38 per cent of meaning is paralinguistic (the manner in which words are said)
 55 per cent of meaning is conveyed through facial expression

7. Communication is lifeblood of the organization
 Smooth working of business
 Downward & upward communication
 Healthy and conducive environment is created

Basis of Managerial function
 Planning, organizing, Directing, Coordinating, Controlling

Prompt decision and its implementation
 Information should be received first and concerns should be taken of sub ordinates
 Decision must be communicated to subordinates

8. Internal Operational
 External Operational
 Personal


9. NOTICE
 Because of accommodation problem in the Canteen all TT Shop
employees are requested to take lunch from 12 to 12:30 instead of
11:30 to 12:00 am.
 The TT Shop employees are requested to strictly abide by the timings &
be present in the main canteen accordingly.


10. These principles tells us how your message becomes effective for your target group, are
commonly known as 7 C’s of effective communication.

1.Completeness
2.Conciseness
3.Clarity
4.Correctness
5.Consideration
6.Courtesy
7.Concreteness

11. Every communication must be complete and adequate.
 Incomplete messages keep the receiver guessing, create misunderstanding and
delay actions.
 Every person should, therefore, be provided with all the required facts and figures.
 For example, when factory supervisor instructs workers to produce, he must specify
the exact size, shape, quality and cost of the product. Any assumptions behind the
messages should also be clarified.


12. In business communication, you should be brief and be able to say
whatever you have to say in fewest possible words
 Benefits of Conciseness
 1. A concise message saves time and expense for both sender and
receiver.
2. Conciseness contributes to emphasis; by eliminating unnecessary
words, you let important ideas stand out.


13. Avoid wordy expression
Include only relevant material
Avoid unnecessary repetition

14. pay
After



Clarity means getting your message
across so the receiver will
understand what you are trying to
convey.
You want that person to interpret
your words with the same meaning
you have in mind.
Always choose familiar and easy
words.
Home
Familiar
words
remuneratio
n
domicile
Subsequent
Next
familiar
word

15. The term correctness as applied to business messages means right level
of language and accuracy of facts, figures and words.
 If the information is not correctly conveyed, the sender will lose
credibility.
 Transmission of incorrect information to outsiders will spoil the public
image of the firm.
 To convey correct messages, grammatical errors should also be avoided.


16.  Consideration means – To consider the receiver’s Interest/Intention.
 It is very important in effective communication while writing a message
you should always keep in mind your target group.

17. Three Specific Ways to Indicate Consideration
Example:
- (I attitude)We are going to
extend our shop closing
timing from 7.00 pm to
8.30pm.
-(You attitude)You will be able
to shop evening with the
extended hours.
Focus on
you
instead of
“I” or “we”
Show
audience
benefit or
interest of
the
receiver
Emphasize
positive,plesant
facts.

18. Knowing your audience
allows you to use statements
of courtesy; be aware of
your message receiver.
• Courtesy stems from sincere
you-attitude.
It is not merely politeness
with mechanical insertions of
"please's" and "thank-you'd.“

Tactless communication
Tactful communication
Stupid letter; I can’t understand
I should understand it, as there is no
confusing word in this letter, could
you please explain it once again ..?
Its your fault, you did not properly
read my latest FAX
Sometimes my wording is not
precise; let me try again

19. It means that message should be specific instead of general.
 Misunderstanding of words creates problems for both parties (sender and receiver).
 When you talk to your client always use facts and figures instead of generic or
irrelevant information.


21. • Lack of Sensitivity to Receiver
• Lack of Basic Communication
Skills
• Insufficient Knowledge of the
Subject
• Emotional Interference
• Lacking confidence
• Physical Distractions
• Channel Barriers.
• Long Communication Chain.
•
•
•
•
•
Encoding
Barriers
Transmitting
Barriers
Decoding
Barriers.
• No Provision for Feedback
• Inadequate Feedback.
Responding
Barriers
Lack of Interest.
Lack of Knowledge.
Lack of Communication Skills
Emotional Distractions
Information overload

22. Improve communication skills
Complete
knowledge
Provision for feedback
Overcoming barrier of Effective
Communication
Control over emotion
Appropriate channel
Avoiding physical distraction
confidence