Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
12 Essentials of Good Communication
Download to read offline and view in fullscreen.



Download to read offline

Essentials Of Effective Communication

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Essentials Of Effective Communication

  1. 1. Essentials of Effective Communication Or C’s of Good communication By- Namita singh
  2. 2. Essentials of communication <ul><ul><li>Qualities which are essential for a good letter are collectively called C’s of communication b’coz most of them begins from letter “C” </li></ul></ul><ul><ul><li>Letters are written for getting & giving Quotation, Making& answering enquires contracting potential consumers, persuading potential customers to buy , making& answering complaints , making credit enquires , collecting dues maintaining relation with the various members of public. </li></ul></ul>
  3. 3. Correctness <ul><li>A letter must be correct in every aspect </li></ul><ul><li>In spelling, grammer and use of language- Incorrect language spoils the message and distracts reader. </li></ul><ul><li>In appearance & form of layout- Poor & untidy layout , uneven space, creates poor impression . </li></ul><ul><li>In the information it conveys- Wrong & incomplete information is the most harmful thing in the letter </li></ul>
  4. 4. Clarity <ul><li>The message of the letter must be clear at first reading. There should be clarity of thoughts and clarity of language. </li></ul><ul><li>The information explosion of today takes up so much of everyone’s time, people appreciates letter that takes very little time to read & understand. </li></ul>
  5. 5. Cont.. Clarity <ul><li>Example-“Please state from what date the patient was ordered to stay in bed” </li></ul><ul><li>Simple form- When Patient is asked to take bed rest. </li></ul><ul><li>Clarity depends on 5 Factors- </li></ul><ul><li>Simple common everyday words which common man can understand. </li></ul><ul><li>Short and simple sentence. </li></ul><ul><li>Proper punctuations </li></ul><ul><li>Logical sequence </li></ul>
  6. 6. Conciseness- <ul><li>It means expressing much in few words; In business writing it means keeping to the point, using as few words as possible without sacrificing clarity and completeness. It can be achieved by- </li></ul><ul><li>Leaving out unnecessary words </li></ul><ul><li>Leaving out unnecessary details </li></ul><ul><li>Example- “We would appreciate receiving the goods as early as possible since arrangement have to be made for export so that they will reach oue foreign customer. </li></ul>
  7. 7. Cont……. Conciseness <ul><li>Please dispatch the goods so as to reach us by 7 September since we have to ship them to Mexico by the 17 th . </li></ul><ul><li>We can concise the message by giving correct details instead of the vague phrases </li></ul>
  8. 8. Courtesy <ul><li>It is the consideration for the other people’s feeling. It is seen in an individual’s behaviour with others. </li></ul><ul><li>In the letter, the style, the manner & the choice of words reflects the courtesy of the writer. </li></ul><ul><li>Use courtesy words like please, thanks and sorry. </li></ul><ul><li>Express appropriate feeling according to the situation. </li></ul><ul><li>Use phrases like- “ We appreciate your promptness in sending the goods” </li></ul>
  9. 9. Completeness <ul><li>One must send the complete message providing all necessary facts & figure. </li></ul><ul><li>Incomplete communication annoyes the receiver. </li></ul><ul><li>Incompleteness creates the misunderstanding. </li></ul>
  10. 10. Customer’s point of view <ul><li>Letter must contains information which customer’s are interested in receiving. </li></ul><ul><li>It should not contain irrelevant information. </li></ul><ul><li>Whatever we communicate it should be value to the receiver. </li></ul><ul><li>Our awareness of the needs of the receiver will make him more receptive. </li></ul>
  • SachinBhat17

    Dec. 25, 2019
  • AsraRana

    Feb. 4, 2019
  • ShafayShahh

    Dec. 8, 2018
  • MohammedKasem

    Nov. 5, 2018
  • GauravDusare

    Jan. 7, 2018
  • RSSrivastava2

    Dec. 17, 2017
  • HadiiRoy

    Aug. 24, 2017
  • CinthiaChristien1

    Apr. 4, 2017
  • MoNuViRk

    Mar. 27, 2017
  • GokGokul

    Jan. 17, 2017
  • SabaAzhar

    Aug. 13, 2016
  • RannuSingh

    Jan. 19, 2016
  • SubhanshuMaurya

    Aug. 25, 2015
  • FloraKendi

    Jul. 29, 2015
  • kiran1k

    Nov. 28, 2013
  • vishakhaprabahkar

    Oct. 17, 2012
  • bhingjericho

    Mar. 1, 2012
  • vikascmr

    May. 8, 2010
  • sridharkakarala

    Aug. 14, 2008


Total views


On Slideshare


From embeds


Number of embeds