2. Effective and ethical business
communication is a main aspect of
running any business, as it is part of the
transmission of all information whether
verbal or non verbal on an internal or
external level
It is essential that those messages
follow the ethical standards set by the
company in order not to insult anyone
or make them uncomfortable.
Effective and ethical business
communication is dependent on the
efficiency, clarity, and honesty of the
message

3. Professionalism in the workplace is how you
behave and communicate. This encompasses
written, verbal, visual and electronic
communication.

4. • From management, coworkers,
and customers; this will create a
positive work environment.
Respect can be displayed
through your attitude, how
considerate you are of people
around you, and refraining from
office gossip.
Respecting
everyone
around you
• Be honest, truthful, and do not
share or misuse the company’s
confidential information
Adhering to
the
company’s
ethical
code of
conduct

5. • Refrain from discussing
personal issues at work. Do not
use company supplies,
equipment, and time for
personal purposes
Being
cognizant of
the
company’s
time and
money
• The way you dress influences
how you present yourself and
how people will perceive you.
Hygiene is also part of your
attire. Bad body odor or strong
fragrances can be offensive and
disruptive.
Dressing
appropriately

6. Intercultural Business Communication

7. Intercultural
communications creates a
common ground, where
people from different
countries acknowledge
cultural differences and
adjust their approaches
accordingly.
Intercultural
communication allows
for universal
communication, which
entitles respecting that
people have different
values, beliefs,
expectations and
behaviors
Intercultural communication turns assumptions of
similarities into appreciation of differences

8. Business writing is an essential aspect of business
communication, and becomes a more vital
requirement as you move up the ladder. It is a skill
that can help you either win or lose a million dollar
contract. The good news is that it can be taught and
developed

9. Effective
Business
Writing
Research
the project
and the
audience
Ensure that
your
document
meets its
purpose
Proof read
for
grammar
and spelling
mistakes
Stay
focused,
concise,
and
engaging

10. Digital media provides a blend of options and tools on
different and more interactive ways to communicate
Allows you to use a combination of interactive methods such
as text, graphics, sounds, and videos to strategically target
the needs of your project or client
It saves companies on the time and cost of travel, and
increases productivity, as teams are able to better connect
with each other

12. Knowing how and when to deliver positive and negative
messages is an essential business skill, and a critical factor
in any company’s communication process and image
Your approach influences how the message is delivered and
the objectives are achieved
POSITIVE AND NEGATIVE MESSAGES

13. Positive messages are easier to deliver, since they tend
to cover good news. Depending on the message and its
purpose, the writer needs to ensure that the content and
purpose is clearly understood and deadlines are set as
needed. Just because the message is positive does not
mean it is not important.

16. Successful presentations sell an idea through the utilization of entertaining,
educational, and engaging techniques. They should never be based on one-
way communication methods. How you present it is equally important as
the content. The presenter needs to create a comfortable free rein
environment that encourages engagement and socializing. The goal of any
presentation is to inform, persuade, request action, and build relationships.

17. Make a
powerful
first
impression
Know your
Topic
Be
prepared
Be
attentive of
slide
layout and
grammar
and
spelling
errors
Utilize
digital
effects
Be concise
Provide your audience with a quality presentation. Your main purpose should be that
they enjoy, retain, and learn the information presented. If you enjoy and believe in
what you are presenting then your audience will pick up on it and will follow the same
path.

18. Business reports are a way of
communicating information within the
office or with customers. It consists of
objectives, problems, and suggestions for
improvement.
BUSINESS REPORTS

19. BUSINESS REPORTS

20. Formal
Informal
Long well researched reports that are
usually prepared for upper management or
other companies. They include a cover,
summaries, a proposal, and a content
page. The report ends with
acknowledgments and list of references
Short reports that can be communicated
through E-mail, office memos or verbally.
They do not require a cover page, and the
introduction and conclusion are part of the
report

22. They define the company’s
operational and financial goals for
the next few years, and a
projection of how they will be
achieved
Usually prepared by upper
management
They guide the company’s policies
and strategies to assist them in
preplanning for the future,
allocating resources, and
preparing for potential problems or
opportunities
They are changeable, and should
be edited regularly to fit business
needs

23. Business proposals: Its
main purpose is to elicit
business
Solicited
Unsolicited

24. Unsolicited proposals are used
for marketing purposes to
introduce an unanticipated
product or service to potential
customers. They have to be
especially convincing, and
alluring to attract the customer’s
attention and interest

25. Formal
Informal
Solicited Proposals

26. Formal proposals are based on a customer’s
request. Their purpose is to supersede competition
by providing the customer with a strategic plan on
how the company is the best fit to meet their needs.

27. Informal proposals are considered to be sole-
sourced. The customer is only interested in your
services and products and is not asking for
competing proposals.