How to Use LinkedIn & SlideShare to Build Your Business

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http://www.flyte.biz These are the slides to go along with the How to Use LinkedIn and SlideShare to Build Your Business webinar flyte put on. To see upcoming, free webinars, please visit http://www.flyte.biz/resources/web-marketing-seminars/

Business

HOLISTIC WEB MARKETING

• Attraction
• Retention
• Conversion
• Measurement

http://www.flickr.com/photos/myklroventine/

WHY LINKEDIN?

• #1 Social Network for Business
• Over 200 million members
• No Farmville

TIPS FOR GETTING FOUND

• Put your best keyphrases here:
• Headline
• Current Work
• Previous Work
• Summary
• Specialties

ADD CONNECTIONS

DESELECT SELECT ALL!!!
DESELECT SELECT ALL!!!

NETWORKING TIPS

• To Grow Your Network:
• Upload your database of contacts
• Connect with people individually
• Post regular updates
• Connect through groups

TIPS FOR USING GROUPS

• Listen, engage and contribute
• Subscribe to daily digests
• Create your own group

WHY SLIDESHARE?

• 60 million+ visits monthly
• 400K slide decks uploaded monthly
• Decks can be embedded & shared

THANK YOU

Rich Brooks
flyte new media
flyte.biz
flyteblog.com
@therichbrooks

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We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!

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Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists. Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.

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In October 2016 I received a call, "Hey dude, I don’t know nothing about Agile, but I need to become an Agile coach a-s-a-p – my company just got a new contract." I laughed for a second, explained that it takes a bit longer than a week to learn to coach, and wished him luck. I also knew that, shortly, he would be walking into his customer's office in this new role. Agile Coach is the new black! But how can you, a good coach, stand out from the crowd of less competent peers? This presentation explores the science of coaching and the ways in which it works. We start with concepts of neuroplasticity and the brain processes of creating new neuron pathways. Then we move to motivation and learn which type is the best. Finally, we finish with the discussion on brain activation states which we practice in a few short exercises. By understanding the new field of coaching psychology, you will become a better practitioner.

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"I enjoyed your two-hour presentation. It was as exciting as watching paint dry." When used in the right way, sarcasm can benefit both the user and those on the receiving end. This in turn, inspires creativity in a work environment. Insights from a research by Assistant Professor Li Huang (INSEAD), Professor Francesca Gino (Harvard Business School) and Professor Adam Galinsky (Columbia Business School), and tips from an article by Professor Manfred Kets de Vries (INSEAD) shed some light on how to boost workplace creativity through “constructive” sarcasm. Full articles by Li Huang and Manfred Kets de Vries published on INSEAD Knowledge. Being Sarcastic Boosts Workplace Creativity Li Huang, INSEAD Assistant Professor of Organisational Behaviour, with Benjamin Kessler, Web Editor | September 14, 2015 http://knowledge.insead.edu/leadership-organisations/being-sarcastic-boosts-workplace-creativity-4255 The Dark Side of a Funny Situation Manfred Kets de Vries, INSEAD Distinguished Professor of Leadership Development & Organisational Change | June 2, 2015 http://knowledge.insead.edu/blog/insead-blog/the-dark-side-of-a-funny-situation-4071 FOR THE FULL STUDY: The highest form of intelligence: Sarcasm increases creativity for both expressers and recipients Li Huang, Francesca Gino, Adam D. Galinsky | Organizational Behavior and Human Decision Processes | Volume 131, November 2015, Pages 162–177 | Accessed online through ScienceDirect http://www.sciencedirect.com/science/article/pii/S074959781500076X ========== Other References and Attributions: Go ahead, be sarcastic Christina Pazzanese, Harvard Staff Writer | Harvard Gazette | 24 July 2015 http://news.harvard.edu/gazette/story/2015/07/go-ahead-be-sarcastic/ Satirical News Article: Report: 70 Percent Of All Praise Sarcastic [Video] The Onion | 30 April 2007 http://www.theonion.com/video/report-70-percent-of-all-praise-sarcastic-14134 Bill Murray “You’re Awesome” meme: Memecrunch.net Stock Photos on Slides 2 and 28: iStock by Getty Images and New Regency 20th Century Fox launch unique series of classic corporate stock photos featuring the stars of ‘Unfinished Business’ Getty Images | 2 March 2015 http://press.gettyimages.com/istock-by-getty-images-and-20th-century-fox-launch-unique-series-of-classic-corporate-stock-photos-featuring-the-stars-of-unfinished-business/

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Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.

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1. flyte school How to Use LinkedIn & SlideShare to Build Your Business Rich Brooks |flyte new media|flyte.biz |twitter.com/therichbrooks

2. TODAY’S GOALS • How to optimize your profile • Make the most of groups • How to setup your company page • How to setup & integrate SlideShare • How to build your business

3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/

4. WHY LINKEDIN? • #1 Social Network for Business • Over 200 million members • No Farmville

5. GETTING STARTED www.linkedin.com

6. YOUR PROFILE

7. EDITING YOUR PROFILE

8. EDIT YOUR BACKGROUND

9. EDIT YOUR SKILLS

10. MORE EDITING...

11. TIPS FOR GETTING FOUND • Put your best keyphrases here: • Headline • Current Work • Previous Work • Summary • Specialties

12. ENDORSEMENTS

13. LINKEDIN NEWSFEED

14. POSTING UPDATES

15. ADD CONNECTIONS

16. ADD CONNECTIONS

17. ADD CONNECTIONS DESELECT SELECT ALL!!! DESELECT SELECT ALL!!!

18. ADD CONNECTIONS

19. INVITE INDIVIDUALLY

20. PEOPLE YOU MAY KNOW

21. ACCEPTING INVITES Now you have your profile, your Now you have your profile, your connections...now what? connections...now what?

22. REACHING OUT TO CONNECTIONS

23. NETWORKING TIPS • To Grow Your Network: • Upload your database of contacts • Connect with people individually • Post regular updates • Connect through groups

24. JOINING GROUPS

25. LOCAL GROUPS

26. PROFESSIONAL GROUPS

27. SEARCH GROUPS

28. EMAIL DIGESTS

29. CREATE YOUR OWN GROUP

30. CREATE YOUR OWN GROUP

31. CREATE YOUR OWN GROUP

32. BENEFITS OF OWNING A GROUP

33. GROUPS: CASE STUDY

34. TIPS FOR USING GROUPS • Listen, engage and contribute • Subscribe to daily digests • Create your own group

35. COMPANY PAGES

36. CREATING A COMPANY PAGE

37. CREATING COMPANY UPDATES

38. CREATING SERVICE PAGES

39. COMPANY INSIGHTS

40. LINKEDIN ADVERTISING

41. MARKETING INTEGRATION

42. SHOULD YOU GO PRO?

43. LINKEDIN FINAL THOUGHTS • Optimize your profile • Post updates regularly • Engage in groups • Create a company page

44. WHY SLIDESHARE? • 60 million+ visits monthly • 400K slide decks uploaded monthly • Decks can be embedded & shared

45. SLIDESHARE AT A GLANCE

46. SLIDESHARE PROFILES

47. EDITING YOUR PROFILE

48. UPLOADING YOUR SLIDE DECK

49. BLOGS TO SLIDE DECKS

50. SHOULD YOU GO PRO?

51. LEAD GENERATION FORMS

52. TAKING MEETINGS

53. TRACKER

54. ANALYTICS

55. TAKEAWAYS • Use LinkedIn to promote your personal brand & network • Use SlideShare to distribute your content & generate leads • Use together to build your business

56. THANK YOU Rich Brooks flyte new media flyte.biz flyteblog.com @therichbrooks

Editor's Notes

My Twitter history
My Twitter history
This is your tent pole, your hub. Be as verbose and complete as necessary. More info, more connections, more biz.
Professional head shot. Complete your profile. Your “headline” is a great place to put keywords you’d like to be found for.
Summary allows you to tell your story. You can see that you can also edit the description and embed videos, slide decks, photos and more. You can move many of the sections around the the up/down arrow.

How to Use LinkedIn & SlideShare to Build Your Business

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Editor's Notes