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Top10 mistakesbehaviorchange bj-fogg8updatezc

  1. Click for more: http://captology.stanford.edu Top 10 Mistakes in Behavior Change . . . and some ways you can fix them By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, & Mark Nelson
  2. 1 # Relying on willpower for long-term change x i s t. e s n’t e u re . e r do r f u t i ne w i l l p o w b e t te Im ag te p 1 t o a Th at ’s s By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  3. Do Stuff Green Blue Purple Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing a behavior one time one time one time one time behavior one time is done Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled water Span GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior for a period of time for a period of time for a period of time for a period of time for a period of time has duration, such as 40 Carpool to work for Bike to work for two Take public bus for Take shorter showers Don’t water lawn days three weeks months one month this week during summer Path GreenPath BluePath PurplePath GrayPath BlackPath Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior from now on from now on from now on from now on from now on is a permanent Start growing own Turn off lights when Purchase more local Eat less meat Never litter again vegetables leaving room produce from now on change
  4. Stanford: Fogg Behavior Grid Do Stuff Don’t do Green Blue Purple Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing a behavior one time one time one time one time behavior one time is done Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled water Span GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior for a period of time for a period of time for a period of time for a period of time for a period of time has duration, such as 40 Carpool to work for Bike to work for two Take public bus for Take shorter showers Don’t water lawn days three weeks months one month this week during summer Path GreenPath BluePath PurplePath GrayPath BlackPath Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior from now on from now on from now on from now on from now on is a permanent Start growing own Turn off lights when Purchase more local Eat less meat Never litter again vegetables leaving room produce from now on change
  5. Stanford: Fogg Behavior Grid Do Stuff Don’t do Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Green Blue Purple Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot dot    Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing a behavior one time one time one time one time behavior one time is done behaviors Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled water Span GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan BlackSpan span behavior has duration, Do new behavior for a period of time Do familiar behavior for a period of time Increase behavior for a period of time Decrease behavior for a period of time Stop a behavior for a period of time behaviorssuch as 40 Carpool to work for Bike to work for two Take public bus for one month Take shorter showers Don’t water lawn days three weeks months this week during summer Path GreenPath BluePath PurplePath GrayPath BlackPath BlackPath path      Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior from now on from now on from now on from now on from now on behaviors is a Start growing own Turn off lights when Purchase more local Eat less meat Never litter again permanent vegetables leaving room produce from now on change
  6. 2 # Attempting big leaps instead of baby steps s uc c e s se s Se e k t i ny r a n o t h e r. -- o n e af te By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  7. Fogg Behavior Model Fogg Behavior Model - www.BehaviorModel.org www.BehaviorModel.org B = mat at the same moment triggers motivation succeed here Activation Threshold triggers fail here Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  8. Fogg Behavior Model www.BehaviorModel.org Trigger at this point & behavior happens B = mat at the same moment triggers motivation succeed here Activation Threshold triggers fail here Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  9. Fogg Behavior Model www.BehaviorModel.org B = mat at the same moment triggers motivation succeed here Trigger at this point & behavior won’t happen Activation Threshold Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  10. Fogg Behavior Model www.BehaviorModel.org B = mat at the same moment triggers motivation succeed here Activation Threshold Trigger at this point & behavior happens triggers fail here Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  11. 3 # Ignoring how environment shapes behaviors te x t u r c o n li fe . ge yo yo u r Ch a n a nge &y o u ch By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  12. 4 # Trying to stop old behaviors instead of creating new ones av o id ance . t n ac t i o n, n o F o c us o By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  13. Fogg Behavior Model www.BehaviorModel.org B = mat at same moment Habits Habits Habits motivation triggers Habits succeed here Habits Activation Threshold Habits triggers fail here Habits Habits Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  14. Fogg Behavior Model www.BehaviorModel.org B = mat at same moment Habits Habits Habits Habits Habits Habits motivation triggers Habits Habits succeed here Habits Habits Activation Habits Habits Threshold triggers fail here Habits Habits Habits Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  15. Fogg Behavior Model www.BehaviorModel.org B = mat at same moment Habits Habits Habits Habits Habits Habits Habits Habits Habits motivation triggers Habits Habits succeed here Habits Habits Activation Habits Habits Threshold triggers fail here Habits Habits Habits Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  16. 5 # Blaming failures on lack of motivation av i o r he be h a k e t o. S o lu t i o n : M ie r t o d e as By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  17. Fogg Behavior Model www.BehaviorModel.org B = mat at same moment motivation triggers succeed here Activation Threshold triggers fail here Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Hard to Do ability Easy to Do
  18. 6 # Underestimating the power of triggers pe ns o r h a p e r. e h av i t r ig g No b u t a witho By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  19. 7 # Believing that information leads to action o rat i on al. ans a re n’t s We h um By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  20. 8 # Focusing on abstract goals more than concrete behaviors h a p e o d ay e t in s min . t ac t: G l k 15 A b s t r : Wa Con c re te By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  21. 9 # Seeking to change a behavior forever, not for a short time. or k s r i o d w ve r ” A fi xe d p e “f o re b e t te r t h an By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  22. Stanford: Fogg Behavior Grid Do Stuff Don’t do Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Green Blue Purple Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot dot    Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing a behavior one time one time one time one time behavior one time is done behaviors Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled water Span GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan BlackSpan span behavior has duration, Do new behavior for a period of time Do familiar behavior for a period of time Increase behavior for a period of time Decrease behavior for a period of time Stop a behavior for a period of time behaviorssuch as 40 Carpool to work for Bike to work for two Take public bus for one month Take shorter showers Don’t water lawn days three weeks months this week during summer Path GreenPath BluePath PurplePath GrayPath BlackPath BlackPath path      Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior from now on from now on from now on from now on from now on behaviors is a Start growing own Turn off lights when Purchase more local Eat less meat Never litter again permanent vegetables leaving room produce from now on change
  23. # Assuming that behavior change is difficult. h a rd o t so e ss. ge i s n t pro c c h a n e r igh Be h av i o r ve t h he n y ou ha w By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson http://captology.stanford.edu http://facebook.com/captology
  24. Thanks for viewing! -BJ Fo g g & the te am Feel free to share this with a friend. For more, follow the links http://captology.stanford.edu http://facebook.com/captology http://twitter.com/bjfogg By BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . .

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