CREATIVE TRACTION WHAT IT TAKESW
TM

twitter @todiba hashtag #whatitTakes name
Tommaso

WHERE YOU COME FROM CAN’T
PREVENT WHERE YOU WANNA GO #whatitTakes #ComfortZoneSucks

#1 REASON WHY ENTREPRENEURS W
FAILIS ‘CAUSE WEAK TRACTION 9 IN 10

• ABS
WTF!
http://whatitTak.es
#traction

CREATIVE TRACTION METHODOLOGY W TM
@todiba #whatittakes#creativeTraction

99% of all startups are
forced to give up because they lack traction www.creativetraction.io pre-order yourbook

how to build a new
product some customer want how to build a mindset that gets a new product traction

THE
3
THINGS
W

IDEA RELEASE LIFE CYCLE1 RANSACK
TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM

IDEA RELEASE
LIFE CYCLE
W1

I was dreaming about users
loving us http://whatitTak.es #validate

COMMON PITFALLS

90% R&D 10% GTM
if at all

FRIEND’S
VALIDATION

MVP AVAILABILITY START SALES &
MARKETING HOW TO DEVELOP INNOVATION LEAN DEVELOPMENT BETA RELEASE GA RELEASE GO-TO-MARKET 1. 2. 3. NO TIME NO MONEY NO POWER TO PROCEED SOME PROSPECTS PLAN TO GET VIRAL

IDEA RELEASE LIFE
CYCLE APPLIED

CREATIVE TRACTION METHODOLOGY SELEBRETY-APP USE
CASE

THAT’S HOW WE CLOSED OUR
EARLY SEED ROUND

TRANSFORMATION

50% R&D
50% GTM
CTM

CREATE A COMMUNITY ENGAGE AND
LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. VALUE PROP VALIDATION LEAN DEVELOPMENT CTM

CREATE A COMMUNITY ENGAGE AND
LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS BETA RELEASE GA RELEASE LEAN DEVELOPMENT CTM

CREATE A COMMUNITY ENGAGE AND
LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. 3. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS LAUNCH VIRAL LOOP BRAND AMBASSADORS BETA RELEASE GA RELEASE GO-TO-MARKETLEAN DEVELOPMENT CTM

CREATIVE TRACTION METHODOLOGY 1. IDEA
RELEASE LIFE CYCLE ▸ development vs go-to-market must be 50%-50% efforts allocation ▸ Start before you are ready ▸ value prop validation (blogging - create community) ▸ pre-release (sign-up) ▸ launch #TAKEAWAY W CTM

RANSACK
TOOLS
W2

http://whatitTak.es this blows my mind!
#leverage

COMMON PITFALLS

SALES MARKETING
MANAGE &
SCALE

OPPORTUNITY

MOVE THE NEEDLE

RANSACK
TOOLS APPLIED

WWW.WHATITTAK.ES

TEXT

TEXT

HTTPS://WWW.MAKESMAIL.COM/

TEXT

TRANSFORMATION

TEXT

CREATIVE TRACTION METHODOLOGY 2. RANSACK
TOOLS ▸ Tools imply new growth hacking strategies ▸ Discovery & creation of tools as an ongoing task ▸ Ignite creativity by leveraging the power of new methods ▸ Leverage the window of opportunity via new tools ▸ Hack campaigns by assembling multiple tools #TAKEAWAY W CTM

ACT
CREATIVELY
W3

IP no budget but a
goal? W

COMMON PITFALLS

TEXT
SOMETHING NEW

TEXT
FOLLOWING

ASSUMPTION

TOP DOWN

TEXT
BIASED

ACT CREATIVELY
APPLIED

DO THINGS OTHER DON’T
#brandExperience

DO THINGS OTHER DON’T
#brandExperience

PEOPLE DON’T BUY STUFF -
THEY BUY WHAT STUFF DOES WITH THEM

DO THINGS OTHER DON’T #brandExperience
‣ Make your swaaag profile visible on your other social media profiles ‣ Share swaaag content into your other social media profiles ‣ Swag multiple times a week to be an example for others. ‣ Regularly shout out to social followers of your other networks to join you on swaaag. ‣ Advocate swaaag within your everyday network, enchanting others to join. ‣ Invite contacts using the in app invite feature containing your custom invite link ‣ Make intros to people that might add value to the swaaag community

DO THINGS OTHER DON’T
#brandExperience

awesm.io
the innovation catalyst

… but who puts skin
in the game? A D V I S O R S • reactive • hands-off C O N S U LTA N T S • in between jobs • not committed A G E N C I E S • Budget driven • Prefer established businesses E M P L O Y E E S • expensive • inflexible the current funding climate demands traction with low capital. Question is, who can help founders?

awesm’s USP 1. Expedite time
to market 2. Reduced execution risks 3. Put traction on steroids

TRACTION 1 Million downloads in
32 days Massively profitable

TRACTION Lowered the CAC
by 75% 10x multiple on conversion rates

TRACTION Signed an Affiliate
Partnership Won OEM Strategic Alliances

WWW.AWESM.IO

TRANSFORMATION

TEXT

TRACTION CREATIVE TRACTION METHODOLOGY user
story0 0 what is the trigger that makes the target persona think/have a need for the product?

TRACTION KPI & purpose what
& why? 1 CREATIVE TRACTION METHODOLOGY 1 what is it you define as traction? what is the reason for that KPI to more relevant than others?

2 TRACTION quantity how much?
CREATIVE TRACTION METHODOLOGY 2 how much is needed (KPI value) to move the needle?

buyer persona customer call to
action who & what? 23 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Describe in details your enduser 3 What action needs the user to undertake? KPI & purpose what & why?

who & what? buyer persona
customer positioning lead call to actionvalue prop. why? 234 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY What are the benefits for the target persona to take action now? 4 KPI & purpose what & why?

who & what? buyer persona
customer positioningtouchpoint visitor lead call to actionvalue prop.UI/UX why?where? 2345 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Where to sign up? 5 What experience has the user? KPI & purpose what & why?

who & what? buyer persona
customer positioningtouchpointtraction channels stranger visitor lead call to actionvalue prop.UI/UXpromote why?where?how? 3456 CREATIVE TRACTION METHODOLOGY Select different channels you’ll validate and use for the outreach 6 Where to find your target persona

who & what? buyer persona
customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY KPI & purpose what & why? What action should the user do to invite others to join?7 How’s the user reward?

who & what? buyer persona
customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY TOOLS KPI & purpose what & why?

CREATIVE TRACTION METHODOLOGY 3. ACT
CREATIVELY ▸ no budget but a goal - requires lateral thinking ▸ Set a goal first combined with a purpose ▸ experimental design - validate at least 3 assumptions / step ▸ Try out things you don’t feel confident with to unleash creativity ▸ no bias but validations ▸ Target Bottom Up - niche first ▸ no salesman ship - attract people wanting to buy #TAKEAWAY W CTM

IDEA RELEASE LIFE CYCLE1 RANSACK
TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM

#awesmtimes

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slides

survey be.whatitTak.es twitter @todiba blog
whatitTak.es email be.whatitTakes@gmail.com bio t.branded.me W