Creative Traction Methodology - For Early Stage Startups

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How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.

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Creative Traction Methodology - For Early Stage Startups

  1. CREATIVE TRACTION WHAT IT TAKESW TM
  2. twitter @todiba hashtag #whatitTakes name Tommaso
  3. WHERE YOU COME FROM CAN’T PREVENT WHERE YOU WANNA GO #whatitTakes #ComfortZoneSucks
  4. #1 REASON WHY ENTREPRENEURS W FAILIS ‘CAUSE WEAK TRACTION 9 
 IN 10
  5. • ABS WTF! http://whatitTak.es #traction
  6. CREATIVE TRACTION METHODOLOGY W TM @todiba #whatittakes#creativeTraction
  7. 99% of all startups are forced to give up because they lack traction www.creativetraction.io pre-order
 yourbook
  8. how to build a new product some customer want how to build a mindset that gets a new product traction
  9. THE 3 THINGS W
  10. IDEA RELEASE LIFE CYCLE1 RANSACK TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM
  11. IDEA RELEASE LIFE CYCLE W1
  12. I was dreaming about users loving us http://whatitTak.es #validate
  13. COMMON PITFALLS
  14. 90% R&D 10% 
 GTM if at all
  15. FRIEND’S VALIDATION
  16. MVP AVAILABILITY START SALES & MARKETING HOW TO DEVELOP INNOVATION LEAN DEVELOPMENT BETA RELEASE GA 
 RELEASE GO-TO-MARKET 1. 2. 3. NO TIME NO MONEY NO POWER TO PROCEED SOME PROSPECTS PLAN TO 
 GET VIRAL
  17. IDEA RELEASE LIFE CYCLE APPLIED
  18. CREATIVE TRACTION METHODOLOGY SELEBRETY-APP USE CASE
  19. THAT’S HOW WE CLOSED OUR EARLY SEED ROUND
  20. TRANSFORMATION
  21. 50% R&D 50% GTM CTM
  22. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. VALUE PROP VALIDATION LEAN DEVELOPMENT CTM
  23. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS BETA RELEASE GA RELEASE LEAN DEVELOPMENT CTM
  24. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. 3. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS LAUNCH VIRAL LOOP BRAND AMBASSADORS BETA RELEASE GA RELEASE GO-TO-MARKETLEAN DEVELOPMENT CTM
  25. CREATIVE TRACTION METHODOLOGY 1. IDEA RELEASE LIFE CYCLE ▸ development vs go-to-market must be 50%-50% efforts allocation ▸ Start before you are ready ▸ value prop validation (blogging - create community) ▸ pre-release (sign-up) ▸ launch #TAKEAWAY W CTM
  26. RANSACK TOOLS W2
  27. http://whatitTak.es this blows my mind! #leverage
  28. COMMON PITFALLS
  29. SALES MARKETING MANAGE & SCALE
  30. OPPORTUNITY
  31. MOVE THE NEEDLE
  32. RANSACK TOOLS APPLIED
  33. WWW.WHATITTAK.ES
  34. TEXT
  35. TEXT
  36. HTTPS://WWW.MAKESMAIL.COM/
  37. TEXT
  38. TRANSFORMATION
  39. TEXT
  40. CREATIVE TRACTION METHODOLOGY 2. RANSACK TOOLS ▸ Tools imply new growth hacking strategies ▸ Discovery & creation of tools as an ongoing task ▸ Ignite creativity by leveraging the power of new methods ▸ Leverage the window of opportunity via new tools ▸ Hack campaigns by assembling multiple tools #TAKEAWAY W CTM
  41. ACT CREATIVELY W3
  42. IP no budget but a goal? W
  43. COMMON PITFALLS
  44. TEXT SOMETHING NEW
  45. TEXT FOLLOWING
  46. ASSUMPTION
  47. TOP DOWN
  48. TEXT BIASED
  49. ACT CREATIVELY APPLIED
  50. DO THINGS OTHER DON’T #brandExperience
  51. DO THINGS OTHER DON’T #brandExperience
  52. PEOPLE DON’T BUY STUFF - THEY BUY WHAT STUFF DOES WITH THEM
  53. DO THINGS OTHER DON’T #brandExperience ‣ Make your swaaag profile visible on your other social media profiles ‣ Share swaaag content into your other social media profiles ‣ Swag multiple times a week to be an example for others. ‣ Regularly shout out to social followers of your other networks to join you on swaaag. ‣ Advocate swaaag within your everyday network, enchanting others to join. ‣ Invite contacts using the in app invite feature containing your custom invite link ‣ Make intros to people that might add value to the swaaag community
  54. DO THINGS OTHER DON’T #brandExperience
  55. awesm.io
 the innovation catalyst
  56. … but who puts skin in the game? A D V I S O R S • reactive • hands-off C O N S U LTA N T S • in between jobs • not committed A G E N C I E S • Budget driven • Prefer established businesses E M P L O Y E E S • expensive • inflexible the current funding climate demands traction with low capital. Question is, who can help founders?
  57. awesm’s USP 1. Expedite time to market 2. Reduced execution risks 3. Put traction on steroids
  58. TRACTION 1 Million downloads in 32 days Massively profitable
  59. TRACTION Lowered the CAC 
 by 75% 10x multiple on
 conversion rates
  60. TRACTION Signed an 
 Affiliate Partnership Won OEM 
 Strategic Alliances
  61. WWW.AWESM.IO
  62. TRANSFORMATION
  63. TEXT
  64. TRACTION CREATIVE TRACTION METHODOLOGY user story0 0 what is the trigger
 that makes the target 
 persona think/have a need 
 for the product?
  65. TRACTION KPI & purpose what & why? 1 CREATIVE TRACTION METHODOLOGY 1 what is it you 
 define as traction? what is the reason for that KPI to more relevant than others?
  66. 2 TRACTION quantity how much? CREATIVE TRACTION METHODOLOGY 2 how much is needed (KPI value) to move the needle?
  67. buyer persona customer call to action who & what? 23 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Describe in details your enduser 3 What action needs the user to undertake? KPI & purpose what & why?
  68. who & what? buyer persona customer positioning lead call to actionvalue prop. why? 234 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY What are the 
 benefits for the target persona to take action now?
 4 KPI & purpose what & why?
  69. who & what? buyer persona customer positioningtouchpoint visitor lead call to actionvalue prop.UI/UX why?where? 2345 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Where to 
 sign up? 5 What experience has the user? KPI & purpose what & why?
  70. who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead call to actionvalue prop.UI/UXpromote why?where?how? 3456 CREATIVE TRACTION METHODOLOGY Select different
 channels you’ll
 validate and use
 for the outreach 6 Where to find 
 your target persona
  71. who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY KPI & purpose what & why? What action should the user do to invite others to join?7 How’s the user reward?
  72. who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY TOOLS KPI & purpose what & why?
  73. CREATIVE TRACTION METHODOLOGY 3. ACT CREATIVELY ▸ no budget but a goal - requires lateral thinking ▸ Set a goal first combined with a purpose ▸ experimental design - validate at least 3 assumptions / step ▸ Try out things you don’t feel confident with to unleash creativity ▸ no bias but validations ▸ Target Bottom Up - niche first ▸ no salesman ship - attract people wanting to buy #TAKEAWAY W CTM
  74. IDEA RELEASE LIFE CYCLE1 RANSACK TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM
  75. #awesmtimes
  76. be.whatitTak.es take survey 1 2get slides
  77. survey be.whatitTak.es twitter @todiba blog whatitTak.es email be.whatitTakes@gmail.com bio t.branded.me W

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