Here is a great guide for an optimal use of LinkedIn. It is directed to both individuals and organizations.

1. USING LINKEDIN EFFECTIVELY
GROWING YOUR PROFESSIONAL NETWORK

2. WHAT IS LINKEDIN?
• Business-focused social networking site launched in 2003
• Main purpose: help people network professionally
• Once connected with a person, you have access to their connections
• The basic service is free.

3. LINKEDIN MAIN CONCEPTS
• Profile pageConnections
• Recommandations2nd connections
•Introductions3rd connections

4. PROFESSIONAL USE
•Stay up-to-date with people and
professional organizationsNetworking
•Ask and answer questions in the groups on
LinkedinReputation
• Find out more about the people and
organizationsResearch

5. ORGANIZATIONAL USE
Your
Business
Increase
visibility
Increase
credibility
Recruitment
Competition
monitoring
Blogging

6. WHY I BELIEVE IN LINKEDIN?
• My Personal Benefits
• Financing proposals
• Job offers
• Reference by experts
• Introduction to key business contacts
Not convinced?
Watch out this Ted: http://goo.gl/MWIR0K
BIG DATA
SOCIAL
CAPITAL
Reputation
is the
currency of
the future
SHARING
ECONOMY

7. 30 TIPS FOR AN OPTIMAL USE OF LINKEDIN
PERFECT PROFILE
1. Have a strong profile
2. Language
3. Profile Picture
4. Use all the characters
5. Reorder the content
6. Detail your experience
7. Add media
8. Omit irrelevant jobs
9. Endorsement and recommendation
10. Be personal
BETTER VISIBILITY
1. Have a catchy headline
2. Use key words
3. Publish posts
4. Add linkedin to your email signature
5. Insert a QR code on business card
6. Customize your URL
7. Connect LinkedIn With Twitter
8. Use linkedin applications
9. Temporarily turn off activity broadcast
10. Use other professional network
VALUE OF CONNECTIONS
1. Import email contacts
2. Accept connections
3. Endorse your connections
4. Personalize invitation
5. Take advantage of groups
6. Congratulation
7. Advanced search
8. Get 500+ connections
9. Become a LION
10. Subscribe a premium account

8. IMPROVE YOUR PROFILE

10. HAVE A STRONG PROFILE
• The strength level is based on the
completeness of the profile encouraging
you to complete all the sections
You achieve 'All Star' status by completing
all sections of your Profile and by having
Recommendations (minimum 2), Connections
(minimum 50) and Endorsements.

11. LANGUAGE
• Use preferentially english
• Review your grammar and spelling mistakes
• Good grammar is a predictor of professional success and indicates:
Intellectual aptitude
Critical thinking
Attention to detail

12. PROFILE PICTURE
• Have one !
• High Definition
• No selfie
• Recent & Professional
• Be yourself
• Stand out in the crowd

13. USE ALL THE CHARACTERS
KNOW THE CHARACTER LIMIT FOR EACH SECTION AND USE EVERY CHARACTER.
THIS GIVES YOU THE OPPORTUNITY TO REPEAT KEYWORDS THAT ARE CRITICAL TO
BEING FOUND.
Section Character limit
Professional Headline 120
Summary 2,000
Specialties 500
Position Title 100
Position Description 2000
Interests 1,000
Skills 25 skills using 61 characters per skill.
LinkedIn Status Update 700 unless you want to update your Twitter status at the same
time (limited to 140 characters)

14. REORDER CONTENT
• Reorder the sections
• This enables you to lead with what’s important and choose which strengths to
focus on.
• Bonus: it will make your profile stand out from the crowd

15. DETAIL YOUR EXPERIENCE
• Don’t follow the LinkedIn formula of creating one experience entry for each
job title you have held.
• Use an experience entry for each position in a same company. It’s OK to have
overlapping dates.

16. ADD MEDIA

17. OMIT IRRELEVANT JOBS
If they have no value today
If you had a bad experience with previous employer
A resume isn’t your autobiography. It’s a marketing tool.

18. ENDORSEMENT & RECOMMENDATION
• Be Selective
• Ask to be endorsed only for your Top Skills
• Reorder Top Skills
• Eliminate technical skills for basic software
programs
Have the courage to delete or reject the
endorsements that aren’t central to how you
want to be known (eg. Microsoft Office,
English, etc.)

19. BE PERSONAL
Your profile is not a resume or CV. Write as if you are having a conversation
with someone. Inject your personality. Let people know your values and passions.
In your summary, discuss what you do outside of work. You want people to want
to know you.

20. GET A BETTER VISIBILITY

21. HAVE A CATCHY HEADLINE
• Doesn’t have to include your job title
• Should reflect your area of expertise and the value that you bring.
• the keywords
• relevant keywords that match the industry or functional area
• the value proposition
• advertises what you’re trained in and summarizes the experience you have

22. USE KEY WORDS
• Identify the 2-3 keywords that are most important to you.
• Now your job is to get these keywords into your LinkedIn profile as much as
you can.
Into professional headline
Into LinkedIn URL
Into Summary
Into experiences

23. PUBLISH POSTS
• Everybody now has a platform
through which they can
contribute.
• Opportunity to showcase your
expertise

24. ADD LINKEDIN TO YOUR EMAIL SIGNATURE
Increases the exposure to your LinkedIn
profile
Connect with clients or people you’re
working with

25. INSERT A QR CODE ON BUSINESS CARD

26. CUSTOMIZE YOUR PROFILE URL
Use co.linkedin.com/in/olivierdeschuttermib
instead of
https://www.linkedin.com/profile/public-
profile-settings?trk=prof-edit-edit-
public_profile

27. CONNECT LINKEDIN WITH TWITTER
• You can either display Tweets on your LinkedIn profile, or share LinkedIn
posts on Twitter.
• If you want to display only certain Tweets with your connections on LinkedIn,
you can use the #in hashtag on your Tweets where only those with that
hashtag will be displayed on your LinkedIn profile.

28. USE LINKEDIN APPLICATIONS
• Enhance your profile
Slideshare
Amazon
Wordpress

29. TEMPORARILY TURN OFF ACTIVITY BROADCAST
Make changes to your LinkedIn
profile without alerting your
connections
UPDATES ARE SENT OUT TO YOUR
CONNECTIONS IF YOU:
• Upload or edit your profile picture
• Update your profile's headline
• Add a new current job position
• Add a new current school
• Add a new link to a website
• Recommend someone
• Add a connection
• Follow a LinkedIn company page
• Follow news
• Join a LinkedIn Group

30. USE OTHER PROFESSIONAL NETWORK
You’ll increase your digital footprint while ensuring consistency.
ResumUp.com, SunZu.com, Upspring.com and Xing.com are a few services to
check out.

31. VALUE OF CONNECTIONS

32. IMPORT EMAIL CONTACTS

33. ACCEPT CONNECTION

34. ENDORSE YOUR CONNECTIONS
Endorse and recommend your connections.
They will do the same.

35. PERSONALISE INVITATION
When you want to connect with someone:
1. explain why you want to connect
2. tell them how you know them
3. find something in common
4. make it personal
5. be enthusiastic
6. reference their profile
7. thank them
FORGET THE STANDARD: “I’d like to add you to my professional
network”

36. TAKE ADVANTAGE OF GROUPS
• University alumni, specific professions, expatriates, etc
• Allows you to connect with people
• Share and participate
• Up to 50 for the free version

37. ADVANCED SEARCH

38. CONGRATULATION
The “Congratulate” button is an excellent opportunity to maintain a valuable
relationship with your colleagues or your connections, keeping that in-touch feel
alive.

39. GET 500+ CONNECTIONS
• Get at least 500 connections.
• Wide your target audience,
• Psychological impact of the magic 500+

40. BECOME A LION
• LION is a Linkedin Open Networker. A LION is someone who will accept
anyone’s invitation and connect with them on Linkedin.
1. Add the word LION to your headline, name and/or summary and attract
other Linkedin open networkers
2. Join groups like toplinked.com

41. SUBSCRIBE A PREMIUM ACCOUNT
1. Grow your network
2. Accelerate your career
3. Find talent
4. Drive sales

42. SOME NUMBERS
23 languages
347,000,000+ members
2 new members every second
200 countries and territories reached

43. ANY LINKEDIN QUESTIONS? GET IN TOUCH
Olivier de Schutter
co.linkedin.com/in/olivierdeschuttermib