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SEO And Social Media

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Rich Brooks
Rich Brooks

A presentation from the Social Media FTW Fall Conference on how to use search engine optimization and social media to increase your online visibility.

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FLYTE SCHOOL Search Engine Optimization & Social Media Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
WE’RE REALLY TALKING ABOUT SEO + Social Media = Online Visibility
HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
TODAY’S GOALS • Walk away with: • basic understanding of SEO • how to leverage social media w/SEO • how to improve your online visibility
Who wants their site to SEARCH ENGINE OPTIMIZATION rank well at SEs? BS question: * pages rank, not sites * rank for what? • What affects search engine rank? • Page content • Incoming links
PAGE CONTENT
KEYWORD RESEARCH • Brainstorm key phrases • Test your beliefs • Rewrite your copy
INCOMING LINKS • Traditional, “juice” carrying links • No-follow links
SOCIAL MEDIA TOOLS • Blog • Social networking sites • Microblogging • Photo & video sharing • Social media publishing sites
WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
THREE FACES OF BLOGS
THREE FACES OF BLOGS
THREE FACES OF BLOGS
SOCIAL MEDIA “BIG THREE” • Twitter • Facebook • LinkedIn
HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
SOCIAL MEDIA PROMOTION
THE IMPORTANCE OF VIDEO
SOCIAL MEDIA • Additional Sites: • Digg • Delicious • StumbleUpon
SOCIAL MEDIA PUBLISHING
SEO & SOCIAL MEDIA • Keyword analysis improves your • blog • LinkedIn profile • tweets • YouTube videos and more
SEO & SOCIAL MEDIA • Search engine results include: • Web site • Blog • LinkedIn profile • YouTube videos • Flickr photos • Squidoo lenses & Hubpages
SEO & SOCIAL MEDIA • Social media: • link juice “carrier” • Improves tough to optimize sites • helps new sites
NEXT STEPS: • Perform a keyword analysis • Improve site, blog & social media • Use social media to drive traffic back to site • Repeat
THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

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SEO And Social Media

  • 1. FLYTE SCHOOL Search Engine Optimization & Social Media Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
  • 2. WE’RE REALLY TALKING ABOUT SEO + Social Media = Online Visibility
  • 3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
  • 4. TODAY’S GOALS • Walk away with: • basic understanding of SEO • how to leverage social media w/SEO • how to improve your online visibility
  • 5. Who wants their site to SEARCH ENGINE OPTIMIZATION rank well at SEs? BS question: * pages rank, not sites * rank for what? • What affects search engine rank? • Page content • Incoming links
  • 7. KEYWORD RESEARCH • Brainstorm key phrases • Test your beliefs • Rewrite your copy
  • 8. INCOMING LINKS • Traditional, “juice” carrying links • No-follow links
  • 9. SOCIAL MEDIA TOOLS • Blog • Social networking sites • Microblogging • Photo & video sharing • Social media publishing sites
  • 10. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
  • 11. THREE FACES OF BLOGS
  • 12. THREE FACES OF BLOGS
  • 13. THREE FACES OF BLOGS
  • 14. SOCIAL MEDIA “BIG THREE” • Twitter • Facebook • LinkedIn
  • 15. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
  • 18. SOCIAL MEDIA • Additional Sites: • Digg • Delicious • StumbleUpon
  • 20. SEO & SOCIAL MEDIA • Keyword analysis improves your • blog • LinkedIn profile • tweets • YouTube videos and more
  • 21. SEO & SOCIAL MEDIA • Search engine results include: • Web site • Blog • LinkedIn profile • YouTube videos • Flickr photos • Squidoo lenses & Hubpages
  • 22. SEO & SOCIAL MEDIA • Social media: • link juice “carrier” • Improves tough to optimize sites • helps new sites
  • 23. NEXT STEPS: • Perform a keyword analysis • Improve site, blog & social media • Use social media to drive traffic back to site • Repeat
  • 24. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks