This document provides an overview of how to use LinkedIn effectively, including summarizing what LinkedIn is, how to build your personal brand through your profile, how to make professional connections, and how to promote yourself, your company, or causes through publishing on LinkedIn. Key topics covered include personalizing your profile, getting recommendations, using skills and endorsements, making different types of connections, participating in groups, and publishing various types of content on LinkedIn. The document emphasizes presenting an authentic personal brand and engaging with your connections on LinkedIn.
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
Top 5 tips for developing powerful Linked in profiles SLA conference June 201...Nathan Rosen
Presentation at Special Libraries Association conference in June 2014 in Vancouver BC by Nathan Rosen on the Top five tips for developing powerful LinkedIn profiles. Think C is the key.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and increase sales. To learn more about relationship marketing, contact Melissa McGinnis, www.MarketingChameleon.com
Presentation to Chicago Law Librarians webinar in Jan 2015 by Nathan RosenNathan Rosen
Have you ever felt that you could be getting more out of LinkedIn, but wasn’t sure how to do so? Are you intimidated by LinkedIn and wish you could consult someone for advice? Well, wish no more! The CALL Continuing Education Committee cordially invites you to a dynamic program on harnessing the power of LinkedIn for your professional benefit. Come learn about developing positive, persuasive LinkedIn profiles that will allow you to raise your visibility and connect with others. Even seasoned LinkedIn users will come away with news ideas for refreshing their profiles. At the end of this program you will leave with a detailed, practical to-do list of steps to raise your online footprint and maximize your visibility and profitability.
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
Top 5 tips for developing powerful Linked in profiles SLA conference June 201...Nathan Rosen
Presentation at Special Libraries Association conference in June 2014 in Vancouver BC by Nathan Rosen on the Top five tips for developing powerful LinkedIn profiles. Think C is the key.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and increase sales. To learn more about relationship marketing, contact Melissa McGinnis, www.MarketingChameleon.com
Presentation to Chicago Law Librarians webinar in Jan 2015 by Nathan RosenNathan Rosen
Have you ever felt that you could be getting more out of LinkedIn, but wasn’t sure how to do so? Are you intimidated by LinkedIn and wish you could consult someone for advice? Well, wish no more! The CALL Continuing Education Committee cordially invites you to a dynamic program on harnessing the power of LinkedIn for your professional benefit. Come learn about developing positive, persuasive LinkedIn profiles that will allow you to raise your visibility and connect with others. Even seasoned LinkedIn users will come away with news ideas for refreshing their profiles. At the end of this program you will leave with a detailed, practical to-do list of steps to raise your online footprint and maximize your visibility and profitability.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Are you wondering how you can achieve 100% completeness on your Linked In profile? Wondering how to improve your Linked In profile. These slides take you through some tips on how to use Linked In effectively and how to update your profile so it is engaging and impressive.
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.
LinkedIn is a fantastic social media marketing tool to help you connect and do business with people around the world, but it doesn't work on its own. You’re going to have to learn how to use it to make it an effective business marketing tool. This SlideShare presentation will provide you with some tips and strategies so you can let people know you’re connected and then how to use it effectively so it becomes a valuable social media marketing tactic that becomes a funnel into your sales pipeline.
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
5 Tips to Crank Up Your Impact & Results on LinkedIn Donna Serdula
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn.
And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”
Donna Serdula is here to tell you that there is so much more and this presentation will take you though the 5 steps to maximize your presence on LinkedIn so you can find business!
This presentation was given on 21 April 2015 to Beyond Networking in St. Louis. The crux is the taking a Linkedin Profile from the sterotyped style to become a BULLISH push-pull environment..
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Are you wondering how you can achieve 100% completeness on your Linked In profile? Wondering how to improve your Linked In profile. These slides take you through some tips on how to use Linked In effectively and how to update your profile so it is engaging and impressive.
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.
LinkedIn is a fantastic social media marketing tool to help you connect and do business with people around the world, but it doesn't work on its own. You’re going to have to learn how to use it to make it an effective business marketing tool. This SlideShare presentation will provide you with some tips and strategies so you can let people know you’re connected and then how to use it effectively so it becomes a valuable social media marketing tactic that becomes a funnel into your sales pipeline.
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
5 Tips to Crank Up Your Impact & Results on LinkedIn Donna Serdula
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn.
And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”
Donna Serdula is here to tell you that there is so much more and this presentation will take you though the 5 steps to maximize your presence on LinkedIn so you can find business!
This presentation was given on 21 April 2015 to Beyond Networking in St. Louis. The crux is the taking a Linkedin Profile from the sterotyped style to become a BULLISH push-pull environment..
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
LinkedIn for New Sales. Learn 5 ways you can use LinkedIn to create new business opportunities. Webinar sponsored in part by Northwest Indiana Business Quarterly Magazine. Presented by Kathy Sipple on 5-24-11.
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
3. LET’S DIG IN TO LINKEDIN
What Is Linkedin?
Using Your Profile To Present Your Personal Brand
Making Connections
Promoting You, Your Company, Your Cause Through
Publishing
4. LET’S DIG IN TO LINKEDIN
What Is Linkedin?
Using Your Profile To Present Your Personal Brand
Making Connections
Promoting You, Your Company, Your Cause Through
Publishing
5.
6. WHAT IS LINKEDIN?
“Think Facebook, but with a more professional feel
and a ton more features.” - Hubspot
FACEBOOK
1.55 billion
TWITTER
320 million
LINKEDIN
400 million
# OF ACTIVE USERS
7. WHAT IS LINKEDIN?
Source: B2B Marketing 2016 Benchmarks, Budgets,
and Trends—North America, Content Marketing
Institute/ Marketing Profs.
TWITTER
55%
LINKEDIN
66%
B2B EFFECTIVENESS
YOUTUBE
51%
10. ROBYN’S STORY
* Results may vary. The more you put in, the more
you get out of it!
RELATIONSHIPS
WRITING
LEADERSHIP
BEING NOTICED
HELPING OTHERS
http://blog.linkedin.com/2012/10/25/unexpected-journey/
13. LET’S DIG IN TO LINKEDIN
What Is Linkedin?
Using Your Profile To Present Your Personal Brand
Making Connections
Promoting You, Your Company, Your Cause Through
Publishing
16. PERSONAL BRAND
Personal branding is essentially the
of
in the mind of others about an individual,
group or organization.
ongoing process
establishing an impression
Source: Wikipedia
19. The foundation of personal branding rests on authenticity: The ability to tap
into your genuine, humble, and individual human qualities from which your
identity, personality, and character stem. – Lida Citroen
PERSONAL BRAND
29. SUMMARY -> WHAT VOICE?
Advocates for third person (“Danielle Hart is…”):
• Traditional resume style
• Can feel more powerful and influential
• Easier for someone else to talk you up
Advocates for first person (“I am…”):
• Third person can be impersonal or seem arrogant
• More social, more relatable
• More like meeting someone at a networking event
40. LET’S DIG IN TO LINKEDIN
What Is Linkedin?
Using Your Profile To Present Your Personal Brand
Making Connections
Promoting You, Your Company, Your Cause Through
Publishing
57. LET’S DIG IN TO LINKEDIN
What Is Linkedin?
Using Your Profile To Present Your Personal Brand
Making Connections
Promoting You, Your Company, Your Cause Through
Publishing
58.
59. WHAT CONTENT DO LINKEDIN FOLKS WANT?
• Informative
• Useful
• Interesting
• Relevant to their work / profession
• Industry insights and trends
67. PUBLISHING TIPS
• Ok to duplicate content that’s on your
website or blog
• Provocative / controversial topics and
titles are popular
• Can also promote events
• Remember: PERSONAL BRAND and
AUTHENTICITY
68. LET’S DIG IN TO LINKEDIN
What Is Linkedin?
Using Your Profile To Present Your Personal Brand
Making Connections
Promoting You, Your Company, Your Cause Through
Publishing
69. REMEMBER…LINKEDIN IS…
• Not just a site for your resume, it’s a mini-website,
functional rolodex, and publishing (blogging) tool all-in-
one.
• Not just for job seekers. Consultants, business owners…
anyone looking for partners, vendors, new employees,
and B2B clients can take advantage of LinkedIn.
• SOCIAL media. Create connections and stay connected.
Share, like, comment, congratulate!
Ask questions of the audience for engagement and to set expectations
Do you have an account on LinkedIn? Raise your hand.
Raise your hand if you are a LinkedIn All Star (that’s a LinkedIn term – if you don’t know what it is, don’t worry we will talk about it)
Opposite end of the spectrum – Raise your hand if you have an account, maybe you’ve put in some information, nothing else
The rest of you, somewhere in the middle
Everyone will get something out of this presentation – a gem or two
Here’s our agenda today – this is what I’m going to talk about
- Focus on your individual profile, not company pages. That really is the first step – you need to be on LinkedIn in order to have a company page, so you want to optimize that part first.
- Not going to do a step by step on how to make edits – lots of tutorials out there to help you do that. Resources in your handout
- Focus on the bigger concepts, so when you’re ready to get in there and make the changes, you’ll have a good plan
LinkedIn is a social media site dedicated to the business community.
While Facebook is more of a personal and consumer platform, LinkedIn has become THE social media platform for professionals. They are constantly expanding features and services so you can grow and expand with them.
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/6/
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/12/
https://press.linkedin.com/about-linkedin
If you are B2B – you have products or services for businesses (rather than consumers), LinkedIn may be the best platform for you.
Study by Content Marketing Institute & Marketing Profs
Study ranked LinkedIN as the most effective social media platform for B2B marketing
Followed by Twitter and YouTube. Slideshare was #4 (a LinkedIn site) and Facebook down at #5.
Biggest myth about LinkedIn: It’s a resume site! Profile is not just a resume – so much more. Mini-website for you. Place to establish and present your personal brand.
LinkedIn gets the reputation for being a resume site. In other words, you’re only going to use it if you need to find a job or you need to find someone for a job.
Yes, for sure it’s great for job seekers and recruiters
But, it’s also a great place for consultants. If you work with businesses, this is your place to advertise your services. You might not even need a website with all you can add to LinkedIn.
Business owners – B2B – as we saw, it’s a great place to market your business.
Robyn has been a teacher all her life
Decided with the state of education she wanted to make a change
In 2011 she became very active on LinkedIn
Relationships – how did we find people before linkedIn? Call the company? Still couldn’t get any info about them.
Writing – found her passion and used LinkedIn publishing tools, found a wide audience
Leadership – started a group for ESL/Bilingual teachers
Being Noticed – through writing and the group began to be noticed, opportunities like interviews, presentations started popping up. So much faster and more control than traditional publishing.
Helping Others – Mentoring, help others find jobs, etc.
We’ll talk about making connections later, but what’s the first thing someone will do when you reach out to make a connection? Review your profile.
Personal branding is essentially the ongoing process of establishing an impression in the mind of others about an individual, group or organization. (Wikipedia)
AUTHENTICITY - The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem. – Lida Citroen
Values, Passions, Traits
Vision for your career
Consistent, Creative, Memorable, and Credible
https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/
Personal branding is essentially the ongoing process of establishing an impression in the mind of others about an individual, group or organization. (Wikipedia)
AUTHENTICITY - The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem. – Lida Citroen
Values, Passions, Traits
Vision for your career
Consistent, Creative, Memorable, and Credible
https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/
You’re going to see a lot of people on LinkedIn who do not seem authentic. Sales tactics, hard sell – if that’s you, own it. If it’s not you, be you.
I have a resource on the hand out from Quick Sprout about how to develop your personal brand.
Remember I said that LinkedIn is not just a resume. It’s a mini-website where you can really package yourself.
Remember I said that LinkedIn is not just a resume. It’s a mini-website where you can really package yourself.
Remember I said that LinkedIn is not just a resume. It’s a mini-website where you can really package yourself.
No right or wrong answer here!
This is social media, people! Keywords! -> Handout activity
This is social media, people! Keywords! -> Handout activity
Not just a restatement of your experience
Remember values, traits, passions
Career vision
Authenticity
Recommendations -> credibility, “social proof”
Recommendations -> credibility, “social proof”
Recommendations -> credibility, “social proof”
Multimedia – scary maybe? But also the creative part!
Etiquette – the rules of engagement
Know the email
Personalize the message
Two examples, walk up to someone and say “I’d like to add you to my professional network on LinkedIn.” Vs. “Hi X, So great to meet you at the Professional Women’s Group on Saturday! The food at Tin Jo is always so great. And that speaker sure was insightful. I’d love to stay connected. If there’s any way I can help you in your professional pursuits, let me know!”
Read their profile and comment on something, a shared interest.
Etiquette – the rules of engagement
Know the email
Personalize the message
Two examples, walk up to someone and say “I’d like to add you to my professional network on LinkedIn.” Vs. “Hi X, So great to meet you at the Professional Women’s Group on Saturday! The food at Tin Jo is always so great. And that speaker sure was insightful. I’d love to stay connected. If there’s any way I can help you in your professional pursuits, let me know!”
Read their profile and comment on something, a shared interest.
Short form – curated content
Shows you are someone staying on top of latest news
You can add your own commentary, start a discussion as you post
Long form – LinkedIn Pulse
https://help.linkedin.com/app/answers/detail/a_id/47445/~/long-form-posts-on-linkedin---overview
Anyone can publish
Group activity -> Think of 5 pulse post topics
AUTHENTICITY – finding your voice. Tone? Serious, humorous, warm and friendly, rapid fire? Should be reflective of you and also a good fit for your industry.
LinkedIn is not just a place to stick your resume or where you go if you need to find a job.
It’s for networking, finding opportunities and synergies in countless ways, and promoting your personal brand and expertise.
Be authentic. The people who get the most out of LinkedIn are real people connecting with real people.