Holistic Web Marketing for Long Term Care & Assisted Living Facilities

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An overview of web marketing techniques for increasing the online visibility of long term care, assisted living, and independent living facilities.

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Holistic Web Marketing for Long Term Care & Assisted Living Facilities

  1. 1. flyte school Holistic Web Marketing for Long Term Care & Assisted Living FacilitiesRich Brooksflyte new mediahttp://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks
  2. 2. TODAY’S GOALS • How to increase your online visibility • How to get visitors to take action • How to measure and improve results
  3. 3. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
  4. 4. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
  5. 5. HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
  6. 6. HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
  7. 7. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
  8. 8. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
  9. 9. SEARCH ENGINE OPTIMIZATION http://www.flickr.com/photos/james_lumb/
  10. 10. SERP
  11. 11. SERP
  12. 12. SERP
  13. 13. SERP
  14. 14. KEYWORD RESEARCH • Brainstorm keyphrases • Test your beliefs • Rewrite your copy
  15. 15. 1. PRODUCTS & SERVICES
  16. 16. 2. PROBLEMS OR NEEDS
  17. 17. 3. REAL OR PERCEIVED BENEFITS
  18. 18. 4. FEATURES
  19. 19. 5. COMPETITION
  20. 20. KEYWORD ANALYSIS TOOLS • Raven SEO (raventools.com) • KeywordDiscovery.com • Google Adwords Keyword Tool (bit.ly/betterkeywords)
  21. 21. GA KEYWORD TOOL
  22. 22. GA KEYWORD RESULTS
  23. 23. ON-PAGE SEO
  24. 24. ON-PAGE SEO
  25. 25. ON-PAGE SEO
  26. 26. ON-PAGE SEO
  27. 27. ON-PAGE SEO
  28. 28. TITLE TIPS • How to Maximize Your Titles • Lead with your best keywords • The colon is your friend • Must still read well
  29. 29. BODY CONTENT • Reiterate keywords in headers • Use keywords early & often in body • Use keywords in links, not “click here”
  30. 30. GOT LINKS? • Links are votes of confidence • Not all links are created equal • Has non search benefits
  31. 31. LOCAL SEARCH
  32. 32. BLOGGING
  33. 33. BLOG DEFINITION • What is a blog?
  34. 34. BLOG DEFINITION • What is a blog? • A simple content management system.
  35. 35. BLOG DEFINITION • What is a blog? • A simple content management system. • A multi-channel distribution service.
  36. 36. BLOG DEFINITION • What is a blog? • A simple content management system. • A multi-channel distribution service. • A Web site on steroids.
  37. 37. WHY BLOG FOR SEO?
  38. 38. MAGNETIC SEO BLOGGING
  39. 39. SYNDICATING YOUR CONTENT
  40. 40. SYNDICATING YOUR CONTENT
  41. 41. SYNDICATING YOUR CONTENT
  42. 42. SYNDICATING YOUR CONTENT
  43. 43. SYNDICATING YOUR CONTENT
  44. 44. SYNDICATING YOUR CONTENT
  45. 45. SOCIAL MEDIA MARKETING
  46. 46. TWITTER
  47. 47. TWITTER
  48. 48. TWITTER
  49. 49. TWITTER
  50. 50. TWITTER
  51. 51. TWITTER
  52. 52. FACEBOOK
  53. 53. FACEBOOK
  54. 54. LINKEDIN
  55. 55. LINKEDIN
  56. 56. LINKEDIN
  57. 57. LINKEDIN
  58. 58. LINKEDIN
  59. 59. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
  60. 60. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
  61. 61. HOW TO BUILD AN AUDIENCE• Complete your profile http://www.flickr.com/photos/sharif/
  62. 62. HOW TO BUILD AN AUDIENCE• Complete your profile• Upload your contacts http://www.flickr.com/photos/sharif/
  63. 63. HOW TO BUILD AN AUDIENCE• Complete your profile• Upload your contacts• Build organically http://www.flickr.com/photos/sharif/
  64. 64. HOW TO BUILD AN AUDIENCE• Complete your profile• Upload your contacts• Build organically• Provide value http://www.flickr.com/photos/sharif/
  65. 65. ONLINE VIDEO
  66. 66. YOUR WEBSITE • Rules for an Effective Home Page • Talk about your visitors, not yourself • KISS • Get visitors to take an action
  67. 67. MAKE CONTACT • Contact Info • Make it easy to find • Use a contact form
  68. 68. CMS
  69. 69. CMS
  70. 70. EMAIL NEWSLETTERS
  71. 71. GET PEOPLE TO SUBSCRIBE
  72. 72. GET PEOPLE TO SUBSCRIBE
  73. 73. MEASURING CONVERSIONS
  74. 74. MEASURING CONVERSIONS
  75. 75. MEASURING CONVERSIONS
  76. 76. MEASURING CONVERSIONS
  77. 77. MEASURING CONVERSIONS
  78. 78. MEASURING CONVERSIONS
  79. 79. MEASURING CONVERSIONS
  80. 80. MEASURING CONVERSIONS
  81. 81. THANK YOURich Brooksflyte new mediawww.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks
  82. 82. THANK YOURich Brooksflyte new mediawww.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks

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