http://www.takeflyte.com
These were the slides from a presentation I gave on protecting your online reputation to the Maine Restaurant & Lodging Expo in April, 2014.
Madeline Moy (Speaker) Senior Social Media Campaign Manager, Starbucks Coffee Company
Joe Gooding (Speaker) Social Media Campaign Manager, Starbucks
Archana Ramachandran (Speaker) Group Marketing Manager, Campaign Management, Starbucks Coffee Company
Megan Futej (Speaker) Community Manager, Starbucks
Standing out in a sea of memes on the internet is no simple task for a brand in 2019. The Starbucks social team will share their stories from moments as big as Game of Thrones and as small as the niche Twitter meme of the day. Speakers will share their perspective on creating opportunistic social content that’s relevant to both a brand and the ever-changing cultural zeitgeist.
Brighton SEO 2019: How events can secure earned media, links and social buzzClaire Gamble
Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.
Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.
Ter seu próprio negócio é uma jornada árdua. Trilhar esse caminho sozinho é difícil e é por isso que a maioria busca parceiros para ajudar a vencer as dificuldades. Infelizmente, a vida societária tem seus próprios percalços. Vou compartilhar a minha experiência ao longo de 9 anos como empreendedor em duas empresas distintas, somado a 3 anos como mentor em diversas startups. Vamos ver quais são os principais desafios e quais são soluções simples que podem te poupar grandes dores de cabeça.
MH370 Case Study: Lessons in Social Media and Crisis CommunicationsJulian Matthews
On March 8, 2014 Malaysia Airlines Flight 370 with 227 passengers and 12 crew on board went missing at about 1.30am. This case study is aimed at deriving lessons form the perspective of social media crisis communications.
This presentation is on a few of the basics of Twitter.
I touch briefly on how to set up your personal profile, how to build followers and how to use twitter i.e. how to send a direct message etc.
"Do you follow" is a beginners guide to Twitter - How to use it and how to get it working for you.
Madeline Moy (Speaker) Senior Social Media Campaign Manager, Starbucks Coffee Company
Joe Gooding (Speaker) Social Media Campaign Manager, Starbucks
Archana Ramachandran (Speaker) Group Marketing Manager, Campaign Management, Starbucks Coffee Company
Megan Futej (Speaker) Community Manager, Starbucks
Standing out in a sea of memes on the internet is no simple task for a brand in 2019. The Starbucks social team will share their stories from moments as big as Game of Thrones and as small as the niche Twitter meme of the day. Speakers will share their perspective on creating opportunistic social content that’s relevant to both a brand and the ever-changing cultural zeitgeist.
Brighton SEO 2019: How events can secure earned media, links and social buzzClaire Gamble
Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.
Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.
Ter seu próprio negócio é uma jornada árdua. Trilhar esse caminho sozinho é difícil e é por isso que a maioria busca parceiros para ajudar a vencer as dificuldades. Infelizmente, a vida societária tem seus próprios percalços. Vou compartilhar a minha experiência ao longo de 9 anos como empreendedor em duas empresas distintas, somado a 3 anos como mentor em diversas startups. Vamos ver quais são os principais desafios e quais são soluções simples que podem te poupar grandes dores de cabeça.
MH370 Case Study: Lessons in Social Media and Crisis CommunicationsJulian Matthews
On March 8, 2014 Malaysia Airlines Flight 370 with 227 passengers and 12 crew on board went missing at about 1.30am. This case study is aimed at deriving lessons form the perspective of social media crisis communications.
This presentation is on a few of the basics of Twitter.
I touch briefly on how to set up your personal profile, how to build followers and how to use twitter i.e. how to send a direct message etc.
"Do you follow" is a beginners guide to Twitter - How to use it and how to get it working for you.
Provides a real-world validated approach to managing teams who have to juggle delivery of change initiatives and BAU service delivery. Based on a hybrid variant of Scrum and Kanban
Putting Almost No-cost Web-based Tools to Work for Small BusinessRich Brooks
Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.
This presentation is about how to increase your blog's online visibility with search engine optimization and social media optimization, increase inbound links and subscribers, and how to convert those readers into customers.
Rethinking how your organisation collaboratesStephen Bounds
A presentation given by Stephen Bounds at the Ark Group seminar "Strategic Email Management" in 2007.
Still a useful introduction on how to change the emphasis away from email and towards more appropriate communication methods such as linking files rather than using attachments, blogs, wikis and archived mailing lists.
Social Media for Business Development - Financial MarketersRich Brooks
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development.
Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location.
The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns.
If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.
Information Technology and Information Governance seem like they should be closely aligned, but in practice they often work against each other's goals. Is this inevitable, and if not, how can it be addressed?
G-CHECKS is a proprietary methodology of knowquestion which provides a holistic strategic planning framework.
G-CHECKS ensures projects and/or change initiatives are logical, valuable and able to be clearly communicated to stakeholders.
Pattie Simone Entrepreneurial Activist, Speaker & Writer shares insight and inspiration about new age marketing, Seth Godin\'s take on winning in business by being remarkable, women entrepreneurs, communicating with target markets, and social networking.
If you're looking for tips, tactics and tools to build your email list so that you can generate more leads and close more sales, you've come to the right place. In this slide deck we'll look at some of the most effective ways to generate signups online and off so you can reach more of your ideal customers.
How to Expand Your Local Footprint with Digital MarketingRich Brooks
For retailers and small business owners, digital marketing has gone from novelty to necessity. Many are eager to jump in but don’t know where to start. From Twitter to Facebook, from SEO to email marketing, this workshop will provide everything you need to drive more traffic to your website and your storefront.
You'll discover the framework for developing a digital marketing action plan, which channels to focus on, and specific tools and tactics that will expand your local footprint.
How to Use Twitter to Generate Leads and BusinessRich Brooks
Twitter is a powerful tool that can help entrepreneurs and small businesses find and attract new customers, create networking opportunities, and generate more leads and sales. However, most people still don’t understand how to make the most of this social media platform.
In this presentation, I review Twitter Lists, Analytics, and Advertising, so that you can make more of your Twitter experience.
Provides a real-world validated approach to managing teams who have to juggle delivery of change initiatives and BAU service delivery. Based on a hybrid variant of Scrum and Kanban
Putting Almost No-cost Web-based Tools to Work for Small BusinessRich Brooks
Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.
This presentation is about how to increase your blog's online visibility with search engine optimization and social media optimization, increase inbound links and subscribers, and how to convert those readers into customers.
Rethinking how your organisation collaboratesStephen Bounds
A presentation given by Stephen Bounds at the Ark Group seminar "Strategic Email Management" in 2007.
Still a useful introduction on how to change the emphasis away from email and towards more appropriate communication methods such as linking files rather than using attachments, blogs, wikis and archived mailing lists.
Social Media for Business Development - Financial MarketersRich Brooks
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development.
Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location.
The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns.
If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.
Information Technology and Information Governance seem like they should be closely aligned, but in practice they often work against each other's goals. Is this inevitable, and if not, how can it be addressed?
G-CHECKS is a proprietary methodology of knowquestion which provides a holistic strategic planning framework.
G-CHECKS ensures projects and/or change initiatives are logical, valuable and able to be clearly communicated to stakeholders.
Pattie Simone Entrepreneurial Activist, Speaker & Writer shares insight and inspiration about new age marketing, Seth Godin\'s take on winning in business by being remarkable, women entrepreneurs, communicating with target markets, and social networking.
If you're looking for tips, tactics and tools to build your email list so that you can generate more leads and close more sales, you've come to the right place. In this slide deck we'll look at some of the most effective ways to generate signups online and off so you can reach more of your ideal customers.
How to Expand Your Local Footprint with Digital MarketingRich Brooks
For retailers and small business owners, digital marketing has gone from novelty to necessity. Many are eager to jump in but don’t know where to start. From Twitter to Facebook, from SEO to email marketing, this workshop will provide everything you need to drive more traffic to your website and your storefront.
You'll discover the framework for developing a digital marketing action plan, which channels to focus on, and specific tools and tactics that will expand your local footprint.
How to Use Twitter to Generate Leads and BusinessRich Brooks
Twitter is a powerful tool that can help entrepreneurs and small businesses find and attract new customers, create networking opportunities, and generate more leads and sales. However, most people still don’t understand how to make the most of this social media platform.
In this presentation, I review Twitter Lists, Analytics, and Advertising, so that you can make more of your Twitter experience.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
How to Use LinkedIn & SlideShare to Build Your BusinessRich Brooks
http://www.flyte.biz
These are the slides to go along with the How to Use LinkedIn and SlideShare to Build Your Business webinar flyte put on.
To see upcoming, free webinars, please visit http://www.flyte.biz/resources/web-marketing-seminars/
Blogging Blueprint: How to Create & Promote The Perfect PostRich Brooks
Do you have a business blog that’s not getting the visits, readership and engagement that you are looking for?
Spending a lot of time writing blog posts and not seeing any sort of return on your investment can be frustrating. Chances are, you may not be creating the right type of posts, or not optimizing them, or not promoting them. Any one of these can turn your blog post into a tree falling in the forest.
In this post, I’ll walk you through a step-by-step process of making the most of every single post. (Hey, I’m a poet, and I didn’t even know it!
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
How to Use Social Media to Build Your Organization or Certification NetworkRich Brooks
This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
This was a short presentation I did for the Social Media Breakfasts up here in Maine. Focused on the importance of having a strategy before committing to social media.
Social Media Marketing for Small BusinessRich Brooks
Rich Brooks of flyte new media shows how social media marketing fits into a bigger strategic Web marketing plan. The presentation includes information on blogging, Twitter, Facebook, LinkedIn, YouTube and more.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.