2. Focusing On My Target Audience
By my chosen target audience being 16-22 year old girls, I had
to concentrate on my audience throughout the entire making of
my magazine. It was vital that with such a narrow target
audience every detail had to be specifically addressed to the
audience. From the colours, the fonts, the photographs, the
alignment of text, to the actual content included in the magazine.
The colours I chose to use in all aspects of
my magazine ensured I was to bring fun into
the magazine. The element of the magazine
being fun to read and enjoyable was a key
feature to ensure my magazine was
representative of my target audience. Majority
of teenage girls would not enjoy reading
a black and white magazine. Therefore I had to
relate it back to my target audience.
3. Mode Of Address
I used a very relaxed and colloquial mode of address. I chose not to
write my magazine in a formal mode of address as I believe then my
target audience would not be attracted or interested in my magazine. I
worded all my features of my magazine short and to the point.
As I believe my target
audience would be
interested in lots of
smaller features, too keep
them interested. On the
photographs on the right
I have circled the main
features, that include the
shortened style. I believe
this works well to attract
my target audience.
4. Dialogue Used In Double Page Spread
Writing the dialogue for the double page spread was vital to
address my audience. By asking questions about how the star is
coping ‘after you spilt’ I believe would be interesting for my
audience to read. I also tried to portray a relaxed and chatty tone
in my dialogue by making comments such as ‘so lovely to see
you looking beautiful’. By doing both of these I have tried to
reach my target audiences attention. I chose for
the dialogue to be positive and show the
achievements of the star. The dialogue is a
key way of displaying my target audience as
it is showing a famous star, achieving. Which
then makes my readers and target audience
aspire to achieve high.
5. Double Page Spread Photographs
The photographs included in my double page spread are also
absolutely necessary to address my audience. By photographing
the star in her ‘home’ ‘casual’ clothes it gives my young target
audience something they can achieve. They will be able to relate
to ‘Annabelle Hooper’ as her clothing is casual. I chose to
photograph my model (Annabelle Hooper) with her cherished
house hold pet, this is also something
within reach my target audience can
achieve also. The set up drunken
photograph also relates to my target
audience, to show the danger of
excessive drinking. I chose to put this
in my magazine to show awareness,
and also to grab the attention of my
target audience.
