For the Foundation Portfolio in Media Studies

1. How did you attract/address your audience?
The first way I attracted my audience was through the
masthead. I used a sans serif, capital font in bright orange
against a black and white background in order for it to
stand out among other magazine on a magazine stand.
One of the main ways that I attracted my audience on my cover was through the use of a competition to win a
pair of festival tickets. I knew from my audience research that going to festivals was a key interest throughout
my audience so this promotion would be something that would be very appealing. It also stands out through
the use of the contrasting black and white on top of the orange, circular background.
Cover lines were also a way that I attracted my audience. I included names
of many different artists on the bottom of my cover in order to appeal to
the widest possible audience. This is due to the fact that my audience
enjoys listening to a wide variety of music genres.
I also used a pull quote and cover lines which represent a ‘tell all’ interview. My audience like to be
the first to know about any gossip so they can share it with other fans on social media so by
advertising exclusive gossip, it may tempt the reader to buy the magazine.
The use of colours and writing style on my cover could attract
my audience. The black box underneath the large orange
headline with white cover lines stands out with the picture as
the main feature of the cover. The alliteration in the headline is
also catchy and the use of the well known phrase is something
that the reader is able to associate with. Again, that fact that
they are going to see something new and exciting may entice
them to make a purchase.

2. How did you attract/address your audience?
The main image on my cover both attracts and addresses my audience. The fact that the
model is looking directly at the camera is a way of addressing the audience as it immediately
establishes a connection between the reader and the magazine. This image may be
attractive to my audience as the males will find her attractive and the females may aspire to
look like her. However, the fact that she has bold, intense make up on and her expression is
rebellious may shock the audience as this artist is known for being the golden girl of pop.
This reinvention of her image may attract my audience as they may want to be the first
people to know all about it.
I took careful consideration into the pricing of my magazine in order for
the product to remain attractive to my target audience. The target social
class for my magazine is mainly B/C1 which means that they have some
disposable income. This meant that £3.99 for a monthly magazine with a
large amount of content is affordable to my target audience.
The colour scheme is also a way in which I attracted my target
audience. I chose the colours orange, black and white which are
all contrasting colours and stand out against each other. I
decided to use orange as the main colour which makes up the
mastheads and main titles. This is because its bright and vibrant
so is eye catching without being gender restricting. Keeping
this colour scheme gives the magazine a clear house style.
The layout of my magazine is also a way that I tried to attract
my audience. I wanted to create a simplistic, identifiable layout
that was as easy to read as possible. This is because my
audience are not regular magazine readers so therefore, my
magazine had to be visually appealing and easy to read.

3. How did you attract/address your audience?
The contents page of my media product is a good way of seeing
how I addressed my audience. I used 5 images in order to break up
the text which makes the text easier to read. The images of
individuals are all addressing the camera, immediately forming a
connection. They also all represent a different music genre which is
an effective way to easily appeal to many different people at once.
I chose an informal writing style due to the fact
that my magazine is aimed at a young adult
audience (16-25). I used words such as ‘hottest
hangouts’ in order to give the text a more
relaxed feel. However, I used proper grammar
because my audience consists of students who
have been through or are still in education.
On my double page spread, I chose to have a question and answer
type article in order for it to be more exciting to the reader as it
incorporates different voices and not just narrative. It also allows the
writing style to be more relaxed as it is the representation of a
conversation rather than a properly written article. The use of this
interview is effective as it is almost as if the artists featured are
addressing the audience, again, establishing a connection.