The document discusses how the author addressed their target audience in designing a magazine. They focused on photography as the first thing readers notice. Images used direct eye contact to catch readers' attention. Font size drew attention to artist names. The masthead was bold and clear without overlapping images. A monochrome color scheme created a "classy" impression fitting the target audience. Audience feedback indicated the magazine correctly addressed their demographic through relevant content and eye-catching, simple design.

1. How did you attract/address your
audience?
Jess Gordon- Media Evaluation 5.

2. I ensured that I attracted my target audience whist producing
and designing my magazine. I did this specifically by focusing
on the photography side of things. This aspect is extremely
important because it is the first thing potential buyers will
notice when scanning through the different products in a shop.
To attract my target audience, I had to make sure that the
photographs I took were current and relevant to the magazine
itself. The main image of Lili-Maeve uses direct address as she
is looking directly into the camera lens, this is something which
will definitely catch the buyer's eye
Direct Address

3. Photography
None of the below photographs are using direct address to lure the
reader in, however they do grab the reader’s attention by the pure
attractiveness of the images. The left-hand photograph shows a
mature young couple, the three men in the middle connote
sophistication and the girl on the right illustrates purity. All three
images attract and address my audience perfectly.

4. Following this, I needed to ensure that the artist's name was in a
bigger font to everything else as it needs to make to potential buyer
actually purchase the magazine and want to read more about the
new artist who has just released her debut album
Biggest font on
the page

5. The masthead of the magazine itself needed to be bold and clear so
the reader becomes increasingly familiar with the brand name and
wants to purchase the next edition. As well as this I needed to
ensure that nothing was covering it, for example the main featured
photograph overlapping like on more well-known magazines.

6. The colour scheme was another way addressing my audience, the
theme is monochrome colours, something which some people
would label as 'classy', fitting purpose for this magazine, purely
because I'm aiming my magazine and people with a higher income
and a higher social status. This scheme was illustrated throughout
my whole magazine, except the twitter feature on the double page
spread as I felt that this particular section needed extra attention
drawn to it.

7. The content of the double page is also attracting my audience as
they want to find out about this new Soul artist and her lifestyle due
to the fact they are a similar age to the featured artist. The interview
is chatty but not too informal, it finds a good balance which my
target audience will appreciate.

8. Audience Feedback
The audience feedback indicated that the magazine was correctly
addressed at the audience because the ratings I received were on the
higher end of the scale rather than the lower. To add to this, all of
the girls in the group discussion spoke out about how relevant the
content , especially in the double page spread, was. The majority of
the girls said that they liked the magazine because of the simplicity
and how appealing and eye-catching it was. Thanks to the positive
feedback, I know that the addressing of my audience was carried
out correctly.