Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.
9. THE NUMBER OF U.S. GAMERS* GREW 141% IN JUST 3 YEARS
2008 56
MILLION
2011 135
MILLION
Source: Parks Associates *U.S. consumers who play at least one hour of video games per month
24. CO-FOUNDER OF DC SHOES
BREAKOUT RALLY RACING STAR
GYMKHANA GENIUS
MARKETING PIONEER
KEN BLOCK IS ON A ROLL
25. Block has even made his way into the hit driving game Dirt 3, creating huge excitement for rally racing
and gymkhana in the U.S. while growing sales for his own DC Shoes brand.
26. Red Bull and GoPro are doing it too. They are all over the action with endlessly exhilarating events
and inspiring stories that empower athletes of all levels to push their sport to the next level.
Check It Out: YouTube
27. The Art of Flight film was a prime example of pushing reality to the next level with an almost
fantasy-level adventure that would normally only feel achievable inside a game.
Check It Out: YouTube
28. Chevy is even getting involved as part of the launch of their new small car, the Sonic. They pulled
off a world-first by taking the car skydiving to kick off their “Let’s do this!” campaign.
Find Out More: www.letsdothis.com
29. Then they created a simple game that got fans involved by putting them in control of
bungee-jumping the car from a tower of shipping containers.
Find Out More: www.letsdothis.com
30. They also pulled off the world’s first car kickflip in front of a live crowd.
Find Out More: www.letsdothis.com
31. To really turn things up a notch, Chevy went to the Super Bowl with an ad done in collaboration
with pop stars Ok Go who created their latest music video using the Chevy Sonic.
Check It Out: YouTube
35. THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
WORTH OVER $56 BILLION
THAT’S DOUBLE THE SIZE OF THE MUSIC INDUSTRY
Find Out More: The Economist
36. BY 2015 THAT NUMBER IS
EXPECTED TO GROW TO
$82 BILLION
Find Out More: The Economist
37. THE LAST 150 DAYS WERE
SOME OF THE BIGGEST
IN VIDEO GAME HISTORY
38. When Gears of War launched in September 2011, it sold 3 million copies in week one. As of January 2012,
sales have doubled, sending gross franchise sales past the $1 billion mark into Titanic territory.
Find Out More: USA Today
39. Just two months later, The Elder Scroll V: Skyrim launched to the tune of 3.5
million copies in the first 48 hours.
Find Out More: Microsoft G4
40. At almost the same time, Call of Duty: Modern Warfare 3 shattered records for the biggest entertainment
release of all time. 1.5 million people queued at midnight, and 6.5 million copies sold in the first 24 hours.
Source: Eurogamer LA Times Blog
41. Boot camps, pro tournaments, release parties, a special Jeep Wrangler, and head-shaving are all part of
an industry where a premier game is even more mainstream than The Muppets.
Find Out More: Call of Duty Kotaku YouTube
42. IT’S NOT JUST GAMING
IT’S A LIFESTYLE
IT’S NOT NERDY, IT’S NORMAL
47. GAMES ARE THE MOST
#1 POPULAR KIND OF APP
Source: Nielsen
48. Angry Birds players are still going strong, with a combined total of
300 million minutes of play time every single day.
Find Out More: Business Insider
49. Temple Run is the hottest new iPhone game, with over
20 million downloads in just a few months.
Find Out More: Gamasutra
50. Tiny Tower is an up-and-comer to watch for, with over 1 million players picking up the
game an average of 10 times a day. Can you think of anything you do 10 times a day?
Find Out More: Gamasutra
51. Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant
video game controlled by smartphones in the middle of Times Square.
Find Out More: TechRadar
52. At CES, Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics.
What will this mean for the future of flagship console makers like Microsoft, Sony, and Nintendo?
57. FOR THE FUTURE:
ELEVATE REALITY
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
LEARN FROM GAMES
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
USE MOBILE TO AMPLIFY
REALITY AROUND YOUR BRAND & TAKE IT TO THE NEXT LEVEL
59. THANK YOU
Nicole Newville Jake Szymanski
VP Brand & Media Planning Brand Planner
@nicolenewville @jakeszy
nicole.newville@space150.com jake.szymanski@space150.com
Special Thanks To:
Andrew Beckman, Bone, Ben Drake, Christina Dorr, Craig Key, Dustin Sparks, Elsa Perushek,
Jon Reine, Kelly Tonnemaker, Marc Jensen, Marcus Fischer, Ned Lampert, and Todd Lintner
60. PHOTO CREDITS
Call of Duty XP 2011 Call of Duty XP 2011 The Verge The guy play fruit ninja! Eurogamer Eurogamer
jeepexperience, Flickr popculturegeek, Flickr sumautu, Flickr
Call of Duty Community http://debuggirl.wordpress.com/ iPad 2 Launch space150, CES
Ian Muttoo, Flickr