Wandoujia Mobile Search Index: Classic Games Enjoy a Second Spring


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The Chinese are gaming greenhorns, but affordable smartphones are changing that and classics have a second chance to win their hearts.

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Wandoujia Mobile Search Index: Classic Games Enjoy a Second Spring

  1. 1. Wandoujia Classic Games Enjoy a Second Spring The Mobile Search Index April 2014 China’s Mobile Search Top Trend:
  2. 2. Top Trends Classic Games Enjoy a Second Spring Social De-bundling: Different Interests, Different Apps Diplomacy Cools, But Japanimation Is Still Hot 1 2 3
  3. 3. Chinese gamers are relatively new to the scene. With console systems banned for 13 years and private computers limited to the wealthy, video games rarely spread beyond dark, internet cafes. Affordable smartphones have changed that. Now, several classics have a chance to reach a whole new market of users missed the first time around. World War II Eagles (⼆二战雄鹰) Monthly Downloads: 184k
 Classic Games Enjoy a Second Spring The scrolling vertical shooter is an instantly recognizable arcade genre. Ranking fourth among new games, this remake proves this classic game design is just as tough and fun playing with a touchscreen as a joystick. 1
  4. 4. Other titles like Happy Farm and Rayman: Jungle Run invoke nostalgia for players of their previous versions, but now make use of mobile game mechanics to inspire a new generation of would-be fans. Happy Farm (开⼼心农场⼿手机版) Monthly Downloads: 112k
 Classic Games Enjoy a Second Spring1 Rayman: Jungle Run (雷曼丛林探险) Monthly Downloads: 172k Growth Rate: 4963%
 Mobile Sega PC Mobile
  5. 5. In the West, web-era social giants like Facebook are trying to regain mobile users by de-bundling their services into different apps. Meanwhile China blossoms with social network apps acutely focused on building communities around niche interests. Social De-bundling: Different Interests, Different Apps2 Nice Monthly Downloads: 48k Nice is a social photo-sharing app that lets users stamp their photos with tags and find new friends with shared interests. Brand aficionados can bond over showing off their collections, while individualists can carve out niches like “Tattoo Addicts,” “Travel is My Antidote,” and “Vintage Bicycling.”
  6. 6. Less glamorous, text-heavier social apps rose to the top by tapping into Chinese passions for sports and humor. Onion Ring updates users with the scores for their favorite sports teams and allows them to join groups to discuss league news. Joking Jianghu is an anonymous platform for sharing jokes, many of which have a sharp social edge. Social De-bundling: Different Interests, Different Apps2 Onion Ring (洋葱圈) Monthly Downloads: 11k Joking Jianghu (爆笑江湖) Monthly Downloads: 44k PlayersStatsInfo Grizzlies Team Info
  7. 7. Diplomacy Cools, But Japanimation Is Still Hot3 Tensions between China and Japan flare regularly, mostly recently over competing claims to the Diaoyu Islands. Many Chinese boycott products imported from Japan. However, video play counts and video search queries tell a different story: Japanese animation is still in demand. Doraemon Season 5 (哆啦A梦第5季) Monthly Plays: 197k Growth Rate: 597% Fastest Growth Rank: 9

  8. 8. Diplomacy Cools, But Japanimation Is Still Hot3 When it comes to animation, many Chinese lament their own country’s meager offerings and acknowledge Japan’s superior craftmanship. While Japanese cars and restaurants are easy to make public example of, appreciating imported video content is lower key. Naruto (⽕火影忍者) Video Search Rank: 7 One Piece (海贼⺩王) Video Search Rank:15
  9. 9. April 2014 Star Apps
  10. 10. Top Apps Top New App Nice Fastest Growing App Tencent News (腾讯新闻)
  11. 11. Rank Name Downloads 1 Nice 47,903 2 Joking Jianghu (爆笑江湖) 43,812 3 Signature Master (艺术签名⼤大师) 17,303 4 Root Assistant (Root助⼿手) 15,041 5 Ghost Detector (⿁鬼魂探测器) 13,878 6 Onion Ring (洋葱圈) 11,350 7 Wireless Shaoxing (⽆无线绍兴) 11,282 8 Weird Joke (奇葩笑话段⼦子) 11,105 9 Shifei Walkie Talkie (视⻜飞对讲) 11,095 10 Data Dashboard (流量宝) 9,322 Top New Apps
  12. 12. Rank Name Downloads Growth rate 1 Tencent News (腾讯新闻) 310,516 189% 2 Fast Taxi (快的打⻋车) 683,184 140% 3 Root Master (ROOT⼤大师) 177,069 110% 4 Duomi Music (多⽶米⾳音乐) 214,701 99% 5 Baidu Nuomi (百度糯⽶米) 274,985 77% 6 Android Flashlight (安卓⼿手电筒) 357,549 75% 7 Amazon (亚⻢马逊[四⽉月放肆购特惠]) 206,247 60% 8 NetEase Lottery (⺴⽹网易彩票) 151,387 56% 9 Drive Testbook (驾考宝典) 177,490 54% 10 VIP.com (唯品会) 154,363 45% Fastest Growing Apps
  13. 13. April 2014 Star Games
  14. 14. Top Games Fastest Growing Game King of Fighters (拳皇争霸) Top New Game Crazy Maggie (疯狂的⻨麦咭)
  15. 15. Rank Name Downloads 1 Crazy Maggie (疯狂的⻨麦咭) 246,845 2 Smash Hit (弹珠冲击) 243,671 3 Dota Legend (⼑刀塔传奇) 229,153 4 World War II Eagles (⼆二战雄鹰) 184,260 5 Sword of God (神之刃) 177,094 6 Wulin Anecdote (武林歪传) 152,321 7 2048 142,606 8 Happy Farm (开⼼心农场⼿手机版) 112,453 9 2048 Challenge (挑战2048) 104,861 10 Papa Journey to the West (啪啪⻄西游) 99,322 Top New Games
  16. 16. Rank Name Downloads Growth rate 1 King of Fighters (拳皇争霸) 215,447 950,401% 2 Protect the Master (保护唐僧) 198,481 480,095% 3 Frozen (冰雪奇缘) 259,678 463,610% 4 Rayman: Jungle Run (雷曼丛林探险) 172,022 4,963% 5 Kuwan Gaming Hall (酷玩游戏⼤大厅) 395,511 2,594% 6 To the West 2 (⼀一路向⻄西2) 154,906 1,067% 7 Dark Immortal (暗⿊黑修仙) 163,732 5,43% 8 PopStar! (消灭星星官⽅方正版) 468,434 477% 9 Havoc in Heaven (⼤大闹天宫) 164,328 443% 10 iPartment (爱情公寓) 206,219 433% Fastest Growing Games
  17. 17. April 2014 Star Videos
  18. 18. Top New Videos 1 2 3 4 5 The Four Scholars of Jiangnan (江南四⼤大才⼦子) Plays: 1,656,076 My Son is Wonderful (我的⼉儿⼦子是奇葩) Plays: 1,490,449 The Wife’s Secret (妻⼦子的秘密) Plays: 1,078,944 My Legendary Nanna and I (我和我的传奇奶奶) Plays: 675,827 Servant of Two Masters (⼀一仆⼆二主) Plays: 629,484
  19. 19. 1 2 3 4 5 Veteran (⽼老兵) Plays: 1,828,015 Growth: 137,035% Bride of the Century (百年的新娘) Plays: 222,736 Growth: 40,032% Loser Man Season 3 (屌丝男⼠士第3季) Plays: 430,136 Growth: 9,030% Tom and Jerry (猫和⽼老⿏鼠) Plays: 322,359 Growth: 8,403% Full House Thai Version (浪漫满屋-泰版) Plays: 508,101 Growth: 7,181% Fastest Growing Videos
  20. 20. Wandoujia Exclusive Launch Showcase
  21. 21. Rayman: Jungle Run Ubisoft’s Rayman: Jungle Run, winner of the title of “Best of 2012” in the iTunes App Store, is going to launch its Chinese Android version exclusively with Wandoujia. This campaign will provide the best promotion resources available in the Wandoujia client, a specially-designed landing page, and huge media exposure. Wandoujia looks forward to partnering with more and more high quality games like Rayman to tap into the huge Chinese market! Who’s next? Rayman: Jungle Run Exclusive Launch Campaign 130,000+ downloads in the first week
  22. 22. China is the world’s largest smartphone market. But it’s a black hole for app data. Mobile research firms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark. ! Here at Wandoujia, we decided to change that. As an Android mobile search engine with 350 million total installs, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China. Methodology: ! • Top New: Launched within the last 60 days. • Fastest Growing: Highest growth-rate this month, relative to an average of the previous 3 months. • App data is carefully screened to eliminate ‘zombie downloads’ • All data is from the Wandoujia platform, with 350 million+ installs in China. About the Mobile Search Index http://appindex.wandoujia.com
  23. 23. The China partner for app developers Wandoujia’s editorial team is always on the lookout for the best new apps. That definitely includes apps from foreign developers! We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China. Complete media management Wandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too. The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid. Learn more here: http://www.slideshare.net/WandouLabs/ brandbook-en?from_search=5 About Wandoujia
  24. 24. Benefits for Registered Developers: ! • Verified developer badge gives developers peace of mind • Push updates to your Chinese users, quickly and efficiently • Eligible for campaigns and featured promotions • Optimized search result ranking Register today: http://developer.wandoujia.com/intl/ ! Wandoujia Developer Center For support contact: zhangyan@wandoujia.com
  25. 25. Did you like this? The Mobile Search Index will arrive in your inbox once a month. Fear not, we think spam is evil too. And we use MailChimp, so it’s simple to unsubscribe any time. But we—and our very cute cats—will be sad to see you go. Subscribe to the Mobile Search Index! http://eepurl.com/CkIyz
  26. 26. Let’s connect! tyler@wandoujia.com International PR zhangyan@wandoujia.com International Developer Relations http://appindex.wandoujia.com