FOR                               THE                               WIN    Kevin Werbach    The Wharton Schoolwerbach@whar...
A Famous Growth StoryPlace a single grain of rice onthe first square of a chessboard.Double the amount on eachsubsequent s...
A Famous Growth StoryPlace a single grain of rice onthe first square of a chessboard.Double the amount on eachsubsequent s...
A Famous Games StoryPlace a single grain of rice onthe first square of a chessboard.Double the amount on eachsubsequent sq...
A Contemporary Growth Story
GrowthZero to 100 million users in   41 days
Growth             http://blogs.wsj.com/venturecapital/2011/02/26/facebook-groupon-zynga-off-the-chart-revenue/“Zynga’s pr...
(aka “WoW”)     Massively Multiplayer Online Game11+ million players; >$1 billion annual revenue
how?
first,let’s play a game
Look in your wallet or purse.Pull out the oldest coin (just one).
Who thinks they have                          the oldest coin in the room                               (raise your hand)?...
Winner!
GAME 2:   With your teammates,make exactly 200 using either  the denominations or the last two digits of the date.
Which was a better game?What made the games fun       (or not)?
Why is this Girl so Excited?
fun
games are   fun
digital gamesare designed to be   fun
designed to be   fun
designed to be   fun
designed to be   fun
designed to be   fun
growth ofdigital games
in the beginning…                    …AKA 1972
And, the most successful video game of all time…
Windows Solitaire:9 billion hours in 2003
Today
Games Today
…and mobile, too
…and social, too…and casual.
Digital Allows Feedback Loops   “So we put it in a feature we    can build in a week – it’s a   ghetto build we AB test it...
Put it Together = Monster Growth  Zero to 100 million users in   41 days
Overall Games Market                   Source: Digi-Capital
Games are 21st Century MediaIn 2011, the games industry will generatedouble Hollywood box office revenues.
Games are 21st Century Media  97% of kids 12-17 play  videogames (Pew 2008)
lessons(for business)?
Games for Business
designed to be   fun
what elsemight bedesigned to be   fun ?
gamification
“Suddenly, gamification is thehot new business concept, withmany of the world’s mostadmired companies signing on.”- Alex K...
Gamification is…The use of game elementsand game design techniquesin non-game contexts.
3keys
pointsdesign            interest curves                competition                   narrative                 challenges ...
analytics      “So we put it in a feature we       can build in a week – it’s a      ghetto build we AB test it, we    flo...
motivation• competence (mastery)• autonomy (meaningful choices)• relatedness (social, purpose)= Intrinsic engagement      ...
http://www.gamifyforthewin.com   Twitter: @gamifyforthewin
let’s have  some fun!http://www.gamifyforthewin.com   Twitter: @gamifyforthewin                                 werbach@wh...
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
For the Win: What Businesses are Learning from the World of Games
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For the Win: What Businesses are Learning from the World of Games

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Wharton professor Kevin Werbach explains the business potential of gamification.

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For the Win: What Businesses are Learning from the World of Games

  1. FOR THE WIN Kevin Werbach The Wharton Schoolwerbach@wharton.upenn.edu What Businesses are Learning from the Penn Homecoming World of Games November 2011
  2. A Famous Growth StoryPlace a single grain of rice onthe first square of a chessboard.Double the amount on eachsubsequent square.How many grains in total atthe end of the board?
  3. A Famous Growth StoryPlace a single grain of rice onthe first square of a chessboard.Double the amount on eachsubsequent square.How many grains in total atthe end of the board? 18,446,744,073,709,551,615
  4. A Famous Games StoryPlace a single grain of rice onthe first square of a chessboard.Double the amount on eachsubsequent square.How many grains in total atthe end of the board? 18,446,744,073,709,551,615
  5. A Contemporary Growth Story
  6. GrowthZero to 100 million users in 41 days
  7. Growth http://blogs.wsj.com/venturecapital/2011/02/26/facebook-groupon-zynga-off-the-chart-revenue/“Zynga’s profit was also about $400million in 2010, only its third full year.”
  8. (aka “WoW”) Massively Multiplayer Online Game11+ million players; >$1 billion annual revenue
  9. how?
  10. first,let’s play a game
  11. Look in your wallet or purse.Pull out the oldest coin (just one).
  12. Who thinks they have the oldest coin in the room (raise your hand)?http://www.flickr.com/photos/uhuru1701/2247520563
  13. Winner!
  14. GAME 2: With your teammates,make exactly 200 using either the denominations or the last two digits of the date.
  15. Which was a better game?What made the games fun (or not)?
  16. Why is this Girl so Excited?
  17. fun
  18. games are fun
  19. digital gamesare designed to be fun
  20. designed to be fun
  21. designed to be fun
  22. designed to be fun
  23. designed to be fun
  24. growth ofdigital games
  25. in the beginning… …AKA 1972
  26. And, the most successful video game of all time…
  27. Windows Solitaire:9 billion hours in 2003
  28. Today
  29. Games Today
  30. …and mobile, too
  31. …and social, too…and casual.
  32. Digital Allows Feedback Loops “So we put it in a feature we can build in a week – it’s a ghetto build we AB test it, we flow test it, we put it out to one percent. We built a data warehouse with a testing platform so we’re running several hundred tests at any given time for every one of our games. And no single user has more than one test.” Mark Pincus Founder & CEO, Zynga http://grattisfaction.com/2010/01/ Wharton alumnus how-zynga-does-customer-development-minimum-viable-product/
  33. Put it Together = Monster Growth Zero to 100 million users in 41 days
  34. Overall Games Market Source: Digi-Capital
  35. Games are 21st Century MediaIn 2011, the games industry will generatedouble Hollywood box office revenues.
  36. Games are 21st Century Media 97% of kids 12-17 play videogames (Pew 2008)
  37. lessons(for business)?
  38. Games for Business
  39. designed to be fun
  40. what elsemight bedesigned to be fun ?
  41. gamification
  42. “Suddenly, gamification is thehot new business concept, withmany of the world’s mostadmired companies signing on.”- Alex Konrad, Fortune, Oct. 17, 2011
  43. Gamification is…The use of game elementsand game design techniquesin non-game contexts.
  44. 3keys
  45. pointsdesign interest curves competition narrative challenges appointments rankings surprise customization quests achievements avatars collections social experiences etc.
  46. analytics “So we put it in a feature we can build in a week – it’s a ghetto build we AB test it, we flow test it, we put it out to one percent. We built a data warehouse with a testing platform so we’re running several hundred tests at any given time for every one of our games. And no single user has more than one test.”http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/
  47. motivation• competence (mastery)• autonomy (meaningful choices)• relatedness (social, purpose)= Intrinsic engagement Source: http://www.despair.com/motivation.html
  48. http://www.gamifyforthewin.com Twitter: @gamifyforthewin
  49. let’s have some fun!http://www.gamifyforthewin.com Twitter: @gamifyforthewin werbach@wharton.upenn.edu

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