The document discusses Porter's 5 Forces model and value chain model in the context of Nokia's business. It analyzes Nokia's competitive advantages including patents, brand building, cost advantages, and strong distribution chain. It also examines Nokia's value chain activities such as technology development, procurement, infrastructure, and promotion. Finally, it presents Nokia's strategic grid positioning in terms of competitive products and technology versus customer support.

1. PORTER’S 5 FORCES MODEL : NOKIA PATENTS, RIGHTS BRAND BUILDING ABSOLUTE COST ADVANTAGE STRONG DISTRIBUTION CHAIN MOTOROLA,SONY-ERRICSON GROWING MOBILE INDUSTRY DIVERSITY IN THE INDUSTRY INTENSE ADVERTISING SUPPLIER/FIRM SWITCHING COST SUBSTITUTE INPUTS SUPPLIER TO FIRM RATIO BARGAINING LEVERAGE PRICE SENSITIVITY SUBSTITUTES RELATIVE COST PERFORMANCE BUYER TENDANCY TO SUBSTITUTE THREAT OF NEW ENTRANTS BARGAINING POWER OF CUSTOMERS COMPETITIVE RIVALRY THREAT OF SUBSTITUTE PRODUCTS BARGAINING POWER OF SUPPLIERS Low High High High High

2. PORTER’S VALUE CHAIN : NOKIA TECHNOLOGY DEVELOPMENT : PRODUCT & MANUFACTURING PROCESS HR : RECRUITING IN BIG NUMBERS, TRAINING PROCUREMENT : PURCHASE/DEVELOPMENT OF COMPONENTS FIRM INFRASTRUCTURE : MANAGEMENT AND ADMIN SERVICES STORING H/W, S/W AND F/W ASSEMBLING OF COMPONENTS DELIVERY TO SUPPLIERS/NOKIA PRIORITY PROMOTION AND SALES FORCE COMPETITIVE ADVANTAGE

3. SUPPORT TURN AROUND FACTORY STRATEGIC STRATEGIC GRID : NOKIA HIGH HIGH LOW LOW

4. DEVELOPMENT OF COMPETITIVE PRODUCTS TECHNOLOGY CUSTOMER SUPPORT INVESTMENT ON R&D PATENTS PRODUCT INFORMATION AFTER SALES SUPPORT CRITICAL SUCCESS FACTOR ANALYSIS