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Prototyping the digital university

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Slides for talk on "Prototyping the digital university" given By Chris Scott and Anja Hazebroek, at the IWMW 2016 event on 21-23 June 2016.

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Prototyping the digital university

  1. 1. DigitalUniversity Chris Scott | Headscape Anja Hazebroek | University of Hull
  2. 2. Freedom to experiment
  3. 3. Disruption
  4. 4. Collaboration
  5. 5. Testing
  6. 6. Learning
  7. 7. Prioritisation
  8. 8. Selling
  9. 9. Confidence
  10. 10. 2014 at the University of Hull • Out of control website • Obsolete, unsupported CMS • 1,000s of pages of out of date and duplicate content • No overall editorial control • Departments doing crazy stuff – FTP access • Website outage during clearing • Stalled CMS procurement project • Web team overwhelmed by firefighting
  11. 11. • Disrupt business as usual • Kick-start building a vision for the future • Experiment with designing for user journeys • Convince senior management • Convince University staff • Engage with users • Inform the CMS procurement process
  12. 12. Communicate a vision of future student digital experiences Motivate an agenda for transforming how the University “does” digital
  13. 13. Six prototyping success factors
  14. 14. Visual fidelity Interactivity Tools Team Process Life cycle
  15. 15. Visual fidelity
  16. 16. Interactivity
  17. 17. Tools
  18. 18. Interactivity
  19. 19. Content types Display logic Taxonomies Relationships Menus Breadcrumbs URL structures Content workflows
  20. 20. Team
  21. 21. • Start with the web team • Content people • UX designer - wireframe “live” • CMS developer - build on the CMS “near-live” • Someone to critique at end-of-day reviews • Someone to facilitate
  22. 22. What about “business” specialists?
  23. 23. Working environment
  24. 24. Process
  25. 25. Dedicatedsession Preparation Declining momentum Planned follow-up activity Workintensity Time
  26. 26. Workintensity Time
  27. 27. Life cycle
  28. 28. Wins
  29. 29. Confidence in user-centric design approach
  30. 30. Reusable processes and tools for user-centric design
  31. 31. Ideas “brought to life” for stakeholders
  32. 32. User validation of some key features
  33. 33. “How would we achieve X,Y, Z, …?” questions for CMS vendors
  34. 34. Lessons
  35. 35. Minimise the gaps between prototyping sessions
  36. 36. Document prototype evolution and decisions
  37. 37. Make time to train editors adding content to the CMS
  38. 38. CMS-based prototyping – not “real-time”, but worth it
  39. 39. So, to conclude…
  40. 40. Experiment Disrupt Collaborate Test Learn Prioritise Sell Be confident
  41. 41. GET PROTOTYPING
  42. 42. Thank you

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