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Connected Technology: Trending the Future | space150 v28

Connected Technology: Trending the Future | space150 v28

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Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.

We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.

Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.

We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.

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Connected Technology: Trending the Future | space150 v28

  1. TRENDING THE FUTURE The next 150 days of digital marketing & advertising
  2. DESTROY CONVENTION C R EA T E DEMA ND
  3. SINCE LAST TIME... There’s no doubt that the last 150 days have been full of “new,” but nothing has brought about a real disruption. It’s all just more of the same since the last edition of Trending the Future. So, if nothing revolutionary has gone down in the last 150 days, then what have we learned about the future? Well, there’s a quiet rumble that’s been building for a while now. It’s about to become a roar.
  4. WE ARE NO LONGER SHOWING FIRE TO CAVEMEN
  5. It’s been four years since the iPhone revolutionized the way we use technology. As a result, the majority of people have now accrued enough knowledge that “new” and “digital” are no longer foreign.
  6. WE ARE NOW ALL DIGITAL NATIVES
  7. “We become what we behold. We shape our tools and then our tools shape us.” - Marshall McLuhan
  8. A We now expect that our technology will be connected to the Web. TURNING Familiar offline mediums are going online, POINT empowering even the most casual user with powerful connected technology.
  9. CONNECTED TECHNOLOGY Hardware and software that transform human interaction and experience through web-connected, digital information.
  10. CONNECTED TECHNOLOGY IS BRINGING US TOGETHER ON A MORE HUMAN LEVEL
  11. JUST LOOK AROUND YOU...
  12. YOUNGER
  13. OLDER
  14. BIG BUSINESS
  15. SMALL BUSINESS
  16. WITH FRIENDS
  17. WITH FAMILY
  18. There are three trends currently driving mainstream adoption of connected technology...
  19. CONNECTED TV The death of channel surfing TRENDS ECONOMIES OF SHARING A renaissance of old-market behavior THE GENERATIONAL CATALYST 100% Internet natural
  20. CONNECTED TV
  21. TV The next time you turn yours on, it won’t be tuned into the last channel you were watching.
  22. Younger and older, overall TV viewership +22Minutes increased 22 minutes per month per person over last year, remaining the dominant source of video content for all demographics. Source: NielsenWire - http://blog.nielsen.com/nielsenwire/online_mobile/cross-platform-report-americans-watching-more-tv-mobile-and-web-video/
  23. 86% of American mobile Internet users surf the Internet while watching TV. Source: Nielsen & Yahoo
  24. “TV advertising is about to become fully targeted, completely measurable, and highly interactive.” - Mel Exon, BBH Labs Source: BBH Labs - http://bbh-labs.com/the-future-of-connected-tv-and-why-it-may-just-revolutionise-adland-part-i
  25. A new app called Peel lets you lose the remote, control your TV with your iPhone, discover new shows based on ones you already watch, and share shows with friends.
  26. Microsoft is working on extended advertising interaction prompts called NUads. Triggered by Xbox Kinect gestures, they will allow advertisers to link ads with digital content like maps, voting, show reminders, and more. Source: Next at Microsoft
  27. Technology is now making face-to-face communication easy and possible on a regular basis. Skype and Comcast will soon let you make video calls from your television in addition to the select Panasonic, Sony, and Samsung TVs and Blu- errrbody + ray players that already support it. Skype has also partnered with Facebook for video chat. Expect to see them continue to forge more partnerships. Source: TechCrunch
  28. Microsoft is working on a new TV subscription option and a Xbox Live interface for the Xbox 360, which closely integrates social media and the Kinect controller. Source: Softpedia
  29. The BBC’s new HTML5 app for connected Samsung TVs is a sign of change in the way people want to consume media. Up-to-the-minute live news from the app will complement a more refined live broadcast. Source: PSFK
  30. Comcast’s next-gen Xfinity TV interface will integrate with Facebook for a feature called “Friend Trends” that lets you see and share the content that’s most popular with your friends across Hulu, Netflix, and cable. Source: AdWeek
  31. Worldwide ownership of connected TVs is projected to reach 1 billion by 2015, but the scale is much larger than that... Source: Broadband TV News
  32. Xbox 360 Playstation 3 Wii Netflix Hulu Plus Apple TV Have one of these? Google TV Roku Boxee Xfinity Smartphone Tablet Laptop PC
  33. You don’t need a fancy TV to be connected to your friends and favorite content. Millions of people are already using a connected device with their TV.
  34. CHANNEL SURFING WILL SOON BE EXTINCT.
  35. TV IS NO LONGER A PASSIVE MEDIUM.
  36. For the future: TV NEEDS AN INTERACTIVE STRATEGY.
  37. ECONOMIES OF SHARING
  38. SHARING Not just for Facebook anymore.
  39. “Opportunities thought impractical because of perceived trust barriers are now fair game.” - Neal Gorenflo, Publisher of Shareable Magazine
  40. Without connected technology to validate reputation and instill trust, these types of revenue models wouldn’t be possible. $15,000 $21,000 $200 USD/Year USD/Year USD/Year $8,931 USD/Year Average amount Average amount Amount the Average amount that a TaskRabbit that a New Yorker average user made by RelayRides’ errand “runner” makes renting their makes on Rentoid frequent renters. makes in a year. space on Airbnb. renting out video gaming systems. Source: CollaborativeConsumption.com Infographic
  41. Think Amazon’s Mechanical Turk, but local and for real- world tasks. Out of dog food? Need someone to sell your old stuff on eBay? TaskRabbit is bringing together neighbors to help you get things done. Their site provides a system for posting tasks and a place for approved TaskRabbits to find tasks to do. It also facilitates payments and ratings to build trust and social reputation.
  42. Airbnb helps travelers find a place to stay with locals via its mobile app and website. It's like high-tech couch surfing with more charm and less risk. And it's taking off: 65% revenue growth from 2010 to 2011 and closing big capitol investments with a $1 billion valuation. On any given night, there are more people staying in homes via Airbnb than there are rooms in the biggest hotel in Manhattan. Source: TechCrunch
  43. With over 560,000 members, the concept of car sharing is a promising one for many. After a year of availability in Baltimore, a survey found that Zipcar membership means less driving, more public transportation, more exercise, and better quality of life for everyone.
  44. Groupon Now! is quickly rolling out across the country and adding hyper- local and timely relevance to their already successful local deals model.
  45. Foursquare has announced partnerships with American Express, LivingSocial, Gilt Groupe, and potentially Groupon to incorporate better deals into its platform. Checking in should soon start to pay off for Foursquare’s now 10 million users. Source: Mashable
  46. 20% of all Google searches are for local information, and on mobile that number jumps to 40%. In addition, the location- based services are projected to grow into a $10 billion industry by 2016. We’ve already seen location services and deals come together, but what’s next? Sources: BusinessWire, Tech Crunch
  47. “These are very old-market behaviors, but they’re being reinvented on a scale and in ways that we’ve never seen before because of technology.” - Rachel Botsman, Co-Author of The Rise of Collaborative Consumption
  48. CONNECTED LOCAL AND SOCIAL INFORMATION WILL FOSTER THE GROWTH OF NEW ECONOMIES.
  49. For the future: BUILD TOOLS THAT EMPOWER PEOPLE TO CREATE NEW ECONOMIC VALUE.
  50. THE GENERATIONAL CATALYST
  51. CATALYST Millennials and Gen-Z: the first generations to grow up with the Internet.
  52. Millennials and Gen-Z are catalysts of adoption for their Boomer parents. Millennials Boomers
  53. They are not brand loyal, Source: Mashable
  54. 5% 6% 4% 8% 20% 16% 10% 13% 15% they are more multicultural, 61% 64% 77% ASIAN HISPANIC AFRICAN-AMERICAN WHITE (non-HISPANIC) Ages Ages Ages % OF POPULATION 12-24 25-54 55+ 2011 Source: Nielsen
  55. and they define their personality through technology and customization.
  56. iPads are making their way into schools, transforming the way students learn. Millennials are seeing the beginning of this transformation, but Gen-Z will be a part of a whole new reinvention of how our education systems incorporate technology.
  57. “Thanks to search engines, most simple facts don’t need to be remembered.” - Wired.com New studies being done on the relationship between online tools and cognition show that Millennials and Gen-Z are starting to think transactively. With so much information readily available online, they only need to know what information is available and where to find it, changing the way they learn and solve problems. Source: Wired Source: Wired
  58. As a result, Gen-Z already has vastly different expectations of technology. “Help Computer: it knows what you are thinking and “I’d like to go through the computer to the places does it for you. Both touch- and voice-controlled.” that are inside it.” –Male, 8, Brisbane, Australia –Female, 4, Medellin, Colombia Source: Latitude
  59. “Kids today don’t neatly divide the ‘online’ from the ‘offline.’” - Latitude Source: Latitude - http://www.latd.com/2011/06/14/study-kids-are-the-royal-road-to-tech-innovation/
  60. MILLENNIALS AND GEN-Z REPRESENT A FUNDAMENTAL SHIFT IN HUMAN BEHAVIOR.
  61. For the future: THEY WILL BE A CATALYST FOR CONNECTING EVERYTHING.
  62. There will soon be no “offline.”
  63. Thank you. Nicole Newville Jake Szymanski VP Brand & Media Planning Associate Brand Planner @nicolenewville @jakeszy nicole.newville@space150.com jake.szymanski@space150.com Special Thanks To: Ned Lampert, Marc Jensen, Craig Key, Dustin Sparks, Daniel Hennessy, Jenna Carpenter, Elliott Payne, Christina Dorr, Ned Wright, and Elsa Perushek
  64. PHOTO CREDITS The best camera... Apple iPad Year in Review Grandpa and an iPhone Apple iPad Year in Review Texters iPhone iPhone iPhone Meral Crifasi, Flickr AndyPeters, Flickr joe holmes, Flickr kowitz, Flickr Carne-val 2008 Peel Microsoft Owning a Car is so... Foursquare Google Maps Marker in Tokyo joshbousel, Flickr James Byrum, Flickr heiwa4126, Flickr NASA Visualization Explorer The new digital native NASA, Flickr pvantees, Flickr

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