Connected Technology: Trending the Future | space150 v28

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Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.

We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.

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Connected Technology: Trending the Future | space150 v28

  1. TRENDING THE FUTURE The next 150 days of digital marketing & advertising
  2. DESTROY CONVENTION C R EA T E DEMA ND
  3. SINCE LAST TIME...There’s no doubt that the last 150 days have been full of“new,” but nothing has brought about a real disruption.It’s all just more of the same since the last edition ofTrending the Future.So, if nothing revolutionary has gone down in the last150 days, then what have we learned about the future?Well, there’s a quiet rumble that’s been building for awhile now. It’s about to become a roar.
  4. WE ARE NO LONGER SHOWING FIRE TO CAVEMEN
  5. It’s been four years since the iPhonerevolutionized the way we use technology.As a result, the majority of people havenow accrued enough knowledge that“new” and “digital” are no longer foreign.
  6. WE ARE NOW ALL DIGITAL NATIVES
  7. “We become what we behold. We shape our toolsand then our tools shape us.”- Marshall McLuhan
  8. A We now expect that our technology will be connected to the Web.TURNING Familiar offline mediums are going online,POINT empowering even the most casual user with powerful connected technology.
  9. CONNECTEDTECHNOLOGYHardware and software that transform human interaction and experiencethrough web-connected, digital information.
  10. CONNECTED TECHNOLOGY IS BRINGING US TOGETHER ON A MORE HUMAN LEVEL
  11. JUST LOOKAROUND YOU...
  12. YOUNGER
  13. OLDER
  14. BIG BUSINESS
  15. SMALL BUSINESS
  16. WITH FRIENDS
  17. WITH FAMILY
  18. There are three trends currentlydriving mainstream adoption ofconnected technology...
  19. CONNECTED TV The death of channel surfingTRENDS ECONOMIES OF SHARING A renaissance of old-market behavior THE GENERATIONAL CATALYST 100% Internet natural
  20. CONNECTED TV
  21. TV The next time you turn yours on, it won’t be tuned into the last channel you were watching.
  22. Younger and older, overall TV viewership+22Minutes increased 22 minutes per month per person over last year, remaining the dominant source of video content for all demographics.Source: NielsenWire - http://blog.nielsen.com/nielsenwire/online_mobile/cross-platform-report-americans-watching-more-tv-mobile-and-web-video/
  23. 86% of American mobile Internet users surf the Internet while watching TV.Source: Nielsen & Yahoo
  24. “TV advertising is about to becomefully targeted, completely measurable,and highly interactive.”- Mel Exon, BBH Labs Source: BBH Labs - http://bbh-labs.com/the-future-of-connected-tv-and-why-it-may-just-revolutionise-adland-part-i
  25. A new app called Peel letsyou lose the remote, controlyour TV with your iPhone,discover new shows basedon ones you already watch,and share shows withfriends.
  26. Microsoft is working onextended advertisinginteraction prompts calledNUads. Triggered by XboxKinect gestures, they willallow advertisers to link adswith digital content likemaps, voting, showreminders, and more. Source: Next at Microsoft
  27. Technology is now makingface-to-face communicationeasy and possible on aregular basis.Skype and Comcast will soonlet you make video calls fromyour television in addition tothe select Panasonic, Sony,and Samsung TVs and Blu- errrbody +ray players that alreadysupport it.Skype has also partnered withFacebook for video chat.Expect to see them continue toforge more partnerships. Source: TechCrunch
  28. Microsoft is working on anew TV subscription optionand a Xbox Live interface forthe Xbox 360, which closelyintegrates social media andthe Kinect controller. Source: Softpedia
  29. The BBC’s new HTML5 appfor connected Samsung TVs isa sign of change in the waypeople want to consumemedia. Up-to-the-minute livenews from the app willcomplement a more refinedlive broadcast. Source: PSFK
  30. Comcast’s next-gen Xfinity TVinterface will integrate withFacebook for a feature called“Friend Trends” that lets yousee and share the contentthat’s most popular with yourfriends across Hulu, Netflix,and cable. Source: AdWeek
  31. Worldwide ownership of connected TVsis projected to reach 1 billion by 2015,but the scale is much larger than that... Source: Broadband TV News
  32. Xbox 360 Playstation 3 Wii Netflix Hulu Plus Apple TVHave one of these? Google TV Roku Boxee Xfinity Smartphone Tablet Laptop PC
  33. You don’t need a fancy TV to beconnected to your friends and favoritecontent. Millions of people are alreadyusing a connected device with their TV.
  34. CHANNEL SURFING WILL SOON BE EXTINCT.
  35. TV IS NO LONGER A PASSIVE MEDIUM.
  36. For the future:TV NEEDS ANINTERACTIVE STRATEGY.
  37. ECONOMIES OFSHARING
  38. SHARING Not just for Facebook anymore.
  39. “Opportunities thought impracticalbecause of perceived trust barriersare now fair game.”- Neal Gorenflo, Publisher of Shareable Magazine
  40. Without connected technology to validate reputation and instill trust,these types of revenue models wouldn’t be possible.$15,000 $21,000 $200USD/Year USD/Year USD/Year $8,931 USD/YearAverage amount Average amount Amount the Average amountthat a TaskRabbit that a New Yorker average user made by RelayRides’errand “runner” makes renting their makes on Rentoid frequent renters.makes in a year. space on Airbnb. renting out video gaming systems. Source: CollaborativeConsumption.com Infographic
  41. Think Amazon’s MechanicalTurk, but local and for real-world tasks.Out of dog food? Needsomeone to sell your oldstuff on eBay? TaskRabbit isbringing together neighborsto help you get things done.Their site provides a systemfor posting tasks and aplace for approvedTaskRabbits to find tasks todo. It also facilitatespayments and ratings tobuild trust and socialreputation.
  42. Airbnb helps travelers find aplace to stay with locals viaits mobile app and website.Its like high-tech couchsurfing with more charmand less risk.And its taking off: 65%revenue growth from2010 to 2011 and closing bigcapitol investments with a$1 billion valuation.On any given night, thereare more people staying inhomes via Airbnb than thereare rooms in the biggesthotel in Manhattan. Source: TechCrunch
  43. With over 560,000members, the concept ofcar sharing is apromising one for many.After a year ofavailability in Baltimore,a survey found thatZipcar membershipmeans less driving, morepublic transportation,more exercise, and betterquality of life foreveryone.
  44. Groupon Now! is quicklyrolling out across thecountry and adding hyper-local and timely relevanceto their already successfullocal deals model.
  45. Foursquare hasannounced partnershipswith American Express,LivingSocial, Gilt Groupe,and potentially Grouponto incorporate better dealsinto its platform. Checkingin should soon start to payoff for Foursquare’s now10 million users. Source: Mashable
  46. 20% of all Google searchesare for local information,and on mobile that numberjumps to 40%.In addition, the location-based services are projectedto grow into a $10 billionindustry by 2016.We’ve already seen locationservices and deals cometogether, but what’s next? Sources: BusinessWire, Tech Crunch
  47. “These are very old-market behaviors,but they’re being reinvented on a scaleand in ways that we’ve never seenbefore because of technology.”- Rachel Botsman, Co-Author of The Rise of Collaborative Consumption
  48. CONNECTED LOCAL AND SOCIAL INFORMATION WILLFOSTER THE GROWTHOF NEW ECONOMIES.
  49. For the future:BUILD TOOLS THATEMPOWER PEOPLE TO CREATE NEWECONOMIC VALUE.
  50. THE GENERATIONALCATALYST
  51. CATALYST Millennials and Gen-Z: the first generations to grow up with the Internet.
  52. Millennials and Gen-Z are catalysts of adoption for their Boomer parents. Millennials Boomers
  53. They are not brand loyal, Source: Mashable
  54. 5% 6% 4% 8% 20% 16% 10% 13% 15%they are moremulticultural, 61% 64% 77% ASIAN HISPANIC AFRICAN-AMERICAN WHITE (non-HISPANIC) Ages Ages Ages % OF POPULATION 12-24 25-54 55+ 2011 Source: Nielsen
  55. and they definetheir personalitythrough technologyand customization.
  56. iPads are making theirway into schools,transforming the waystudents learn.Millennials are seeing thebeginning of thistransformation, but Gen-Zwill be a part of a wholenew reinvention of howour education systemsincorporate technology.
  57. “Thanks to search engines,most simple facts don’tneed to be remembered.” - Wired.comNew studies being done onthe relationship betweenonline tools and cognitionshow that Millennials andGen-Z are starting to thinktransactively. With so muchinformation readilyavailable online, they onlyneed to know whatinformation is availableand where to find it,changing the way theylearn and solve problems. Source: Wired Source: Wired
  58. As a result, Gen-Z already has vastly different expectations of technology.“Help Computer: it knows what you are thinking and “I’d like to go through the computer to the placesdoes it for you. Both touch- and voice-controlled.” that are inside it.”–Male, 8, Brisbane, Australia –Female, 4, Medellin, Colombia Source: Latitude
  59. “Kids today don’t neatly divide the‘online’ from the ‘offline.’”- Latitude Source: Latitude - http://www.latd.com/2011/06/14/study-kids-are-the-royal-road-to-tech-innovation/
  60. MILLENNIALS ANDGEN-Z REPRESENT A FUNDAMENTAL SHIFT IN HUMAN BEHAVIOR.
  61. For the future:THEY WILL BE A CATALYST FOR CONNECTING EVERYTHING.
  62. There will soon be no “offline.”
  63. Thank you.Nicole Newville Jake SzymanskiVP Brand & Media Planning Associate Brand Planner@nicolenewville @jakeszynicole.newville@space150.com jake.szymanski@space150.comSpecial Thanks To:Ned Lampert, Marc Jensen, Craig Key, Dustin Sparks, Daniel Hennessy, Jenna Carpenter, Elliott Payne, Christina Dorr, Ned Wright, and Elsa Perushek
  64. PHOTO CREDITSThe best camera... Apple iPad Year in Review Grandpa and an iPhone Apple iPad Year in Review Texters iPhone iPhone iPhoneMeral Crifasi, Flickr AndyPeters, Flickr joe holmes, Flickr kowitz, FlickrCarne-val 2008 Peel Microsoft Owning a Car is so... Foursquare Google Maps Marker in Tokyojoshbousel, Flickr James Byrum, Flickr heiwa4126, FlickrNASA Visualization Explorer The new digital nativeNASA, Flickr pvantees, Flickr

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