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  1. 1. Ubisoft <ul><li>French video game publisher. </li></ul><ul><li>Began as just a publisher. Started to develop games in early 1990’s. </li></ul><ul><li>Studios in 17 countries. </li></ul><ul><li>More than 5,000 employees. </li></ul><ul><li>3 rd largest video game publisher in Europe. </li></ul><ul><li>4 th largest video game publisher in America. </li></ul><ul><li>Sales FY 2009- 2010: 871 million euros. </li></ul><ul><li>The company has long been interested in motion controls and 3D cameras for videogame. </li></ul>
  2. 2. Ubisoft Sales Figures <ul><li>Tom Clancy’s Rainbow Six®: 23 million </li></ul><ul><li>Assassin’s Creed: 19 million </li></ul><ul><li>Prince of Persia: 16 million  </li></ul><ul><li>Driver: 15 million </li></ul><ul><li>Just Dance 2: 5 million </li></ul><ul><li>Just Dance: 4 million </li></ul>
  3. 3. Other Ubisoft games for the Wii include: <ul><li>Animaniacs </li></ul><ul><li>Anno 1404 </li></ul><ul><li>Blazing Angels 2 </li></ul><ul><li>Circus Games </li></ul><ul><li>CSI: Hard Evidence </li></ul><ul><li>Driver: Parallell lines </li></ul><ul><li>GT Pro </li></ul><ul><li>Grey’s Anatomy: The video game </li></ul><ul><li>Imagine Fashion Party </li></ul><ul><li>Avatar: The Game </li></ul><ul><li>Michael Jackson: The Experience </li></ul><ul><li>Movie Games </li></ul><ul><li>Petz </li></ul><ul><li>Red Steel </li></ul><ul><li>Surf’s Up </li></ul><ul><li>Tenchu: Shadow Assassins </li></ul><ul><li>Your Shape </li></ul>
  4. 4. Ubisoft Controversies <ul><li>Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.) </li></ul><ul><li>2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews. </li></ul><ul><li>In 2008 sued  Optical Experts Manufacturing for leaking Assassins’ Creed. </li></ul>
  5. 5. Just Dance key facts: <ul><li>Released November 2009. </li></ul><ul><li>Only on Wii. </li></ul><ul><li>Single and multiplayer modes. </li></ul><ul><li>Mixed to negative reviews: no unlockable features, no progression, ‘sloppy’ controls. </li></ul><ul><li>Fastest selling Wii 3 rd party game ever: sold 2m in first 4 months. </li></ul><ul><li>Now 2 nd highest 3 rd party Wii game (behind Just Dance 2). </li></ul>
  6. 6. Just Dance 2 (JD2) <ul><li>Released October 2010. </li></ul><ul><li>4 new dance modes, including ‘Just Sweat’; an exercise mode. </li></ul><ul><li>Includes a range of DLC, </li></ul><ul><li>sometimes seasonal. </li></ul><ul><li>Mixed to positive reviews: still </li></ul><ul><li>lacks depth, but improved </li></ul><ul><li>visuals and good multi- </li></ul><ul><li>player modes. </li></ul><ul><li>Nominated for Nickelodeon Kids’ </li></ul><ul><li>Choice award (2011). </li></ul>
  7. 9. ‘ Just Dance Game’ on facebook <ul><li>Liked by 731,012 people </li></ul><ul><li>Includes links to buy </li></ul><ul><li>Encourages people to share videos and get involved in a ‘Just Dance’ community </li></ul><ul><li>(In contrast, ‘Red Dead Redemption’ is only liked by 208,646 people. ) </li></ul>
  8. 10. Just Dance 2 Advertising <ul><li>America: </li></ul><ul><li>http:// =quH5G_Tw8sY </li></ul><ul><li>UK: </li></ul><ul><li>http:// =Fk-c4f_HU4k&NR=1 </li></ul><ul><li>http:// =Z_qECOFvfH8 </li></ul>
  9. 11. Just Dance 3 Advertising
  10. 12. Practise exam question: 15 minutes planning, 45 minutes to write <ul><li>To what extent is production, marketing and distribution important for an institution's success in the British marketplace? </li></ul><ul><li>Candidates focus on one of the following media areas though you may make reference to other media where relevant to your answer. </li></ul><ul><li>• Film </li></ul><ul><li>• Music </li></ul><ul><li>• Newspapers </li></ul><ul><li>• Radio </li></ul><ul><li>• Magazines </li></ul><ul><li>• Video games </li></ul><ul><li>[50 marks] </li></ul>