Future of Social Gaming

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A very brief look at some of the changes happening in social media gaming over the next few years, including Facebook developments, new players in the market and cultural changes

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Future of Social Gaming

  1. Presentation Title Hereby MediaCom, 00.00.0000
  2. Presentation Title Here by MediaCom, 00.00.0000The future ofsocial networkgaming
  3. Presentation Title Hereby MediaCom, 00.00.0000
  4. Presentation Title Hereby MediaCom, 00.00.0000
  5. Presentation Title Hereby MediaCom, 00.00.0000
  6. by MediaCom, 00.00.0000
  7. Presentation Title Here by MediaCom, 00.00.0000What is Socialnetwork Gaming?“The activity or practice of playing an online gameon a social media platform.”
  8. Top games july 2012#1 Texas holdem poker 33,200,000#2 Cityville 28,600,000#3 Bubble safari 28,100,000#4 farmville 21,900,000#5 Bubble witch saga 19,800,000
  9. How big is social network gaming?Over 300m active players a month$6bn spent on virtual goods in 2011Social gaming industry to be worth$10-15bn by 2015
  10. Presentation Title Here by MediaCom, 00.00.0000Who are socialgamers?
  11. More than 50% are over 40average social gamer is a womanaged 43
  12. Presentation Title Here by MediaCom, 00.00.000076% continue to use a desktop forsocial gaming
  13. Presentation Title Here by MediaCom, 00.00.0000Key players inthe market
  14. developers launched in 2007, floated last year, currently worth $9bn, 6 out of the top 10 games on FB, 246 million monthly active users bought for $400m by EA in 2009, 41.2 million monthly active users bought by Disney for $763m in 2010, 40 million monthly active users
  15. Facebook’s Dominance Presentation Title Here by MediaCom, 00.00.0000 83% of social gamers use Facebook to play games
  16. Presentation Title Here by MediaCom, 00.00.0000How do brandsuse thesecurrently?
  17. Presentation Title Here by MediaCom, 00.00.0000What does thefuture hold?
  18. Short-termFacebook willstill be the #1place to playsocial games
  19. Short-termSim city social will gotoe-to-toe with CityVille
  20. Short-termSocial games will becomemore like traditional videogames (and vice versa)
  21. Short-termIncreased competition/consolidation in the market
  22. Long-termTHE RISE OF ALTERNATIVE PLATFORMS(Zynga / google+)
  23. Long-termMobilebecomes thedominantdevice
  24. Long-termNew and updatedmonetization models
  25. Long-termThe rise and implicationsof social gambling
  26. Long-termRise of social gaming indeveloping markets
  27. Presentation Title Here by MediaCom, 00.00.0000What do thesedevelopmentsmean for us andour clients?
  28. Increased competition foreyeballs
  29. New networks to reach ouraudiences
  30. More flexible partnership +integration opportunities
  31. Increased mobileopportunities
  32. New markets

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