Exploring game industry from an Egyptian perspective

1st Gaming Industry Summit
Exploring the Game Industry from an Egyptian
Perspective
May2012

Prepared By:
Al-Motaz Bellah Alaa Al-Agamawi
VP, Business Development
Information Systems Int’l Services- ISIS
Group

1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

Our Focus is on Video and Casual
3
Games

Video Games Casual Games


Game Industry Trend…
4 Summary

USA Market
Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011


5 Summary



6 Summary



7 Summary

1

2


8 Summary

1
2



9 Summary

1
2

3


The Value Chain for the Video
10
Games
 Platform Providers
 Console
 Handheld Video Game
 Personal Computer
 Publisher
 In both Console and Handheld Video
Games
 Connect Developers to Platform providers to
Retailers and Carry the go to market cycle
 In Personal Computer Video Games
 Connect Developers to Retailers and distribution
channels and Carry the go to market cycle

The Value Chain for the Casual
11
Games
 Platform Providers
 Social Network Platforms
 Mobile App Store

 Online Game Portals

 Platform Provider act As
Publisher/Retailers
 Provide Access to Customer Base.
 Provide Online Monetization Capabilities.
1st Gaming Industry Summit, May  Provide Digital RightEgyptian
Exploring the Game Industry from an Management Tools.
By: Motaz Al-Agamawi

2 Egypt and the Game Industry

Pharos Developed Senet
13 3000BC

Which we know today as Backgammon board game, one of
the most popular board games and electronic board games
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian
know-a-days. By: Motaz Al-Agamawi

Egypt Game Industry, SWOT
14

Strength Weakness

Opportunity Threats

15

Strengt
• Wealth of Content (Pharaoh, Coptic, Islamic,
h
Strength that could present a wealth for gaming
etc.) Weakness
ideas.
• Regional Leadership Position in the
Entertainment Industry (Cinema, Music,
Literature, Poem, etc.)
• Positive mental image about Egypt in the
Opportunity Threats
international media in general and about the
local ICT industry in specific


16

• Absence of National Game Industry Strategy
Weakne
Strength ss
Weakness
• Few educational and training specialized
programs
• Absence of R&D efforts in the field
• Minimum available funds for the industry
from Angeles, Incubators, VCs and Donor
programs.
Opportunity
• Lack of success stories on the international
level
Threats

17

• Multibillion dollar market
Strength Weakness
• High annual growth rate industry
• Underserved Arabic speaking market
• Myth games are still rare and Egypt’s heritage
can fill the gap
• Localization of international titles to address
local/regional demand
Opportunity
Opportunit Threats
y

18

• High competition and rivalry among the
existing firms
Strength
• High customer bargaining power due to the Weakness
high availability of quality games.
• High supplier (publishers) bargaining power.
• Unpredicted change in the market dynamics
and customers’ trends and behavior

Opportunity Threats
Threats

We must Enter the Race
20

Through
Capitalizing Mitigating our Overcoming To Grasp the
on our Weakness, the Threats, Opportunity
Strength,


Capitalize, Complement and Serve other
Sectors
21

Tourism Industry

More than 7000 Years of Heritage
Around 12 Million Tourists Per Year

Sectors
22

Hollywood of the Arabic World

Mora than 100 Years of Cinema Production

Sectors
23

Education Sector

About 15 Million Student in K12
Series Games Can Enhance our Science Education

Sectors
24

Communication Industry

70 Million Mobile Lines
25 Million Internet Users
10.5 Million Facebook User


By Building an Ecosystem
25

Local Firms

Beneficiaries Universities

Government R&D Centers

Technology
Publishers
Providers

Considering Different
26 Perspectives

Knowledge Financial
Perspective Perspective

Operational Commercial
Perspective Perspective


Knowledge Perspective
27

Specialized University
Curriculum
Linking World-Class Academia
with local Universities
Allocating funds for
academia/industrial R&D

Encouraging Innovation


Financial Perspective
28

Gov. R&D donation
programs.

Gov. support
incubation program

Encouraging Angeles
and VCs

Operational Perspective
29

Local Industry Support Programs.

Encourage JV and Strategic Alliances between
international game development firms and local
companies.

Attract international publishers.

Attract international technology providers.


Commercial Perspective
30

Promote an Annual International Computer
Game Award to brand Egypt on the industry
map.

Conducting international marketing activities

Develop an international standard online
Arabic games platform to help in the
commercialization and branding.


Enter the Race
31

Short-term
 Focus of Casual Game Development
 Create Cooperation Mechanisms with Other
Egyptians Strategic Business Sectors

Long-term
 Build the Ecosystem
 Attract International Stakeholders
 Start Developing the Video Games

32

thank you…
For More Information and Further Discussions
Al-Motaz Bellah Alaa Al-Agamawi
Email: magamawi@gmail.com
Linkedin Profile: http://www.linkedin.com/in/motazalagamawi

It will be my pleasure to continue the discussion with you through:
SlideShare Profile: http://www.slideshare.net/magamawi

For the detailed 2009, Egyptian e-Game Industry Strategic Plan Study
Report:
1st Gaming Industry Summit,http://www.elabs.org.eg/Data/HTMLEditor/Doc/egame%20study/Part1_eLABs%20eGames%20Strategic%20plan%20Dec
May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi
9.pdf

Exploring game industry from an Egyptian perspective

More Related Content

Similar to Exploring game industry from an Egyptian perspective

More from Motaz Agamawi

Recently uploaded

Exploring game industry from an Egyptian perspective