Consumer Trends and the Influence of Interactive Retail

5,766 views

Published on

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,766
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
134
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Consumer Trends and the Influence of Interactive Retail

  1. 1. Consumer Trends and the Influence of Interactive Retail Paul Flanigan twitter.com/paulflanigan experiate.net
  2. 2. How Customers Shop Influences on Purchasing The New Retail The Anatomy of Impact Final Thoughts
  3. 3. How Customers Shop
  4. 4. SHOPPING IS HARD WORK
  5. 5. Shoppers are exposed to 1.5 pieces of marketing material every second. Shoppers engage with a marketing display once every 4.3 seconds. Source: POPAI’s MARI Project, 9/2007
  6. 6. 84% of marketing material is ignored. Source: POPAI’s MARI Project, 9/2007
  7. 7. The First Impression in Four Seconds Attract Engage Persuade
  8. 8. Influences on Purchasing
  9. 9. “Over half of all shoppers that spend at least $50 in our store pre-research that purchase online.” Barry Judge Chief Marketing Officer Best Buy
  10. 10. “82% of shoppers use their mobile phone while in the store.” Erin McKelvey Senior Vice President Millennial Media
  11. 11. Foursquare Facebook Places Gowalla
  12. 12. The New Retail
  13. 13. Digital Signage
  14. 14. Technology Interactivity
  15. 15. Win The Last 10 Feet
  16. 16. Sales Lift 12% Contributing Factors The campaign, time of day, day of week, month or season, promoted item, location of item in the venue, location of the screen in relation to the location of the item, age of message, customer navigation habits, customer mindsets, shopper marketing research and insights. . .
  17. 17. The Store Path 5 6 4 3 1 2
  18. 18. The Anatomy of Impact
  19. 19. Attract
  20. 20. Engage
  21. 21. Persuade
  22. 22. The Result of Compelling Interactive Media
  23. 23. Subject Differentiation
  24. 24. Subject Differentiation
  25. 25. Augment The Experience
  26. 26. Augment The Experience
  27. 27. Augment The Experience
  28. 28. Augment The Experience
  29. 29. Environmental Differentiation
  30. 30. Environmental Differentiation
  31. 31. Environmental Differentiation
  32. 32. Reducing Clutter
  33. 33. People Stick Around
  34. 34. The Purchase Decision
  35. 35. Multiple Points of Sale
  36. 36. Final Thoughts
  37. 37. Have a Plan Technology is a function, not a reason Make your store a flagship store Understand the customer’s ROI Make the employee the CEO
  38. 38. Links to Presentation Videos Perrier Water: http://www.youtube.com/watch?v=a5erQGCIb68 Nanette Lepore: http://www.youtube.com/watch?v=yJCyiBmX69A DTV Transition http://www.youtube.com/watch?v=vvCL9Ho49H0 Microsigns: www.microsigns.com Hard Rock Cafe: http://www.youtube.com/watch?v=m3FJJMyiuNM Aisle Buyer: http://www.youtube.com/watch?v=fLVXt6EmhFE Hermes Tokyo: http://www.youtube.com/watch?v=5RD_Of2wD3g

×