Tetris launches in 1985 and
quickly became the iconic casual puzzle game. Best selling casual game across all platforms with over 70 million copies sold.
Super Mario Bros. launches in
1987. By 1990, Nintendo ships 60 million game cartridges in the US and owns 90% marketshare of the $13 billion worldwide video game Industry. Super Mario Bros. will become the top- selling franchise of all time with 200 million units sold.
The Sims launches in 1990
and successfully attracts casual gamers and females (estimated 60% female). Sells more than 16 million copies in its first year and becomes the best-selling PC franchise in history with 90+ million units sold worldwide.
1995 launch creates subculture of
Pokémon fans immersed the brand and characters in the game, as well as trading cards, toys, books, movies and other media. Becomes 2nd best selling franchise of all time with 164 million units sold.
2003: The Beginning of Madden
Mania… Madden NFL 2004 launches and becomes top-selling game in the US. Franchise goes on to become a top-10 selling franchise with 60 million units sold. Total sales of video game hardware, software and accessories in the US during 2003 $10 billion.
The launch of Grand Theft
Auto: San Andreas in 2004 spurs controversy about the game’s promotion and glorification of violence, prostitution and crime. As of March 2005, the game had sold over 12 million copies for PlayStation alone. As of September 2007, GTA: San Andreas had sold 20 million copies worldwide and was the best-selling game in the US.
Brain Age launched in 2006.
Since launch, Brain Age and sequel Brain Age 2 have sold more than 20 million units, underscoring the broad audience for casual games and spurring a “brain training” genre phenomenon with brain games launching on all platforms.
Snake gets into the hands
of consumers on Nokia phones beginning in the late 90’s. Despite the game’s lackluster graphics and simple game play, Snake becomes a hit with consumers and begins to show the mobile phone’s potential as a gaming device.
Jamdat Bowling launches in 2003
from Jamdat and becomes the first successful title of the nascent mobile games industry. Bejeweled follows suit and went on to sell 50 million units on mobile.
Mobile phones and networks quickly
evolve to handle graphically-rich games. Worldwide handset penetration expected to be 4 billion by 2010. Mobile games market is estimated to be $9.6 billion by 2011.
Launched at the end of
2007, Wii’s popularity was hugely underestimated by “core” industry. Wii sold more units in the US than the Xbox 360 and PlayStation 3 combined in the first half of 2007. Wii targets a much broader demographic than previous consoles and focuses on simple gameplay that is fun.