Games (r)evolution
Lessons from gaming platforms past

         Sebastien de Halleux
   Playfish Co-Founder / VP BD EAi
Playfish creates social games




         part of the   family




                   2
Physical         Digital

Products         Services

Solitary         Social

$$ upfront    $$ ongoing

             3
Before talking about the future
         Let’s rewind.




               4
Games have grown through
   new platforms and hit titles
$ (Bn)          US Games Revenue (NPD)
   25


   20


   15


  ...
Another way to tell the story
access
barriers                     Lower cost
           PS3
                              ...
“Moore’s law” of games industry

 access       audience
 barriers




       0            0
            time         time
...
As platforms evolve, games surface




                          snake
                              java
                ...
As games evolve, brands surface




                9
a short
      story



10
Top paid app in July 2008




iBeer by Hottrix Ent.
                        11
Top paid app of 2008




Koi Pond by The Blimp Pilots
                               12
Top grossing app of 2009 ?




            13
14
top 10 apps: 8 games, 7 brands
Friend-centric platforms




           16
Internet : 16m to 1.8 Bn in 15 years




                 17
Online video: 0 to 150m (US) in 3y



                18
Social Games: 0 to 200m in 2 years




                 19
Driven by social interaction




             20
Reaching friends, not gamers




                         21
Photo credit: jay1441
More fun with friends
Social design online




         23
Reaching users everywhere




            24
Accelerating generations
       17 yrs, 21 gens                 1.5 yrs, 100+ gens




1993                     2010   200...
strong franchises

large audience

  real friends

 fast iterations
        26
Where next?

     27
Thousands of small developers
Consolidate into a handful of leaders




                  29
Rise of the billion $ franchise

 GTA       WoW           Game X OR Game Y

  15       12             100       200
millio...
1.8 billion web users
100m
MAUs
game


  200m        400m
              400m
monthly   Facebook
              MAUs
players...
Social: joining the magic circle?
       Avatar            Modern Warfare




                32
The demand curve again…
access
barriers
           PS3


           Xbox3
            60


                 Wii
          ...
Likely industry trends
access
barriers          1. Brands on social networks

                       2. ‘Social games’ con...
Thank you!
      Sebastien de Halleux
Playfish Co-Founder / VP BD EAi
Upcoming SlideShare
Loading in …5
×

Games (r)evolution - Lessons from gaming platform past

7,084 views

Published on

[Inside Social Apps 2010 - San Francisco ] Hello everyone, my name is Sebastien de Halleux and what I’ll talk about over the next 30 minutes or so is about The Evolution of Games, and specifically lessons from gaming platforms past.. Most of today is about social games and the future of the game industry, so I wanted to take a step back and hypothesise what the past can potentially teach us about the future.

Published in: Entertainment & Humor
1 Comment
34 Likes
Statistics
Notes
  • 6--Boa noite amigos, Venham conhecer nossos Servidores de Mu Online season 6
    O Jogando.net/mu Mu Online Season 6
    Fazemos sua Diversão com qualidade,há mais de 5 anos
    Servers ON 24 horas por dia.
    Vários Server esperando por você.Venha se divertir de verdade.
    Venham participar do 6° Megaultrasuperhiper Evento Castle Siege
    Sejam benvindos ao nosso Servidor.
    >>Kits DIAMOND,Com asas LVL 4,os kits mais fortes e raros do servidor ,venham conferir.
    >>Qual o seu Time ?? Tenha o seu Time do coração no Mu Online.Sets do seu Time preferido
    >>Confiram a nova versão do Shild mais usado no servidor o SHILD POWER v3.
    >> Lançamento do NOVO Kit Fusion V2,Kit hiper top e bonito.
    Você só encontra no http://www.jogando.net/mu/
    Facebook: http://www.facebook.com/profile.php?id=100002113910611
    Site http://www.jogando.net/mu/ HYCLEN Divulgadora Oficial !!!
    Bom fim de Semana á todos !!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
7,084
On SlideShare
0
From Embeds
0
Number of Embeds
1,164
Actions
Shares
0
Downloads
400
Comments
1
Likes
34
Embeds 0
No embeds

No notes for slide

Games (r)evolution - Lessons from gaming platform past

  1. 1. Games (r)evolution Lessons from gaming platforms past Sebastien de Halleux Playfish Co-Founder / VP BD EAi
  2. 2. Playfish creates social games part of the family 2
  3. 3. Physical  Digital Products  Services Solitary  Social $$ upfront  $$ ongoing 3
  4. 4. Before talking about the future Let’s rewind. 4
  5. 5. Games have grown through new platforms and hit titles $ (Bn) US Games Revenue (NPD) 25 20 15 10 5 0 1995 2000 2005 5
  6. 6. Another way to tell the story access barriers Lower cost PS3 More social Xbox More immediate 360 More real Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience
  7. 7. “Moore’s law” of games industry access audience barriers 0 0 time time Video…
  8. 8. As platforms evolve, games surface snake java apps 8
  9. 9. As games evolve, brands surface 9
  10. 10. a short story 10
  11. 11. Top paid app in July 2008 iBeer by Hottrix Ent. 11
  12. 12. Top paid app of 2008 Koi Pond by The Blimp Pilots 12
  13. 13. Top grossing app of 2009 ? 13
  14. 14. 14
  15. 15. top 10 apps: 8 games, 7 brands
  16. 16. Friend-centric platforms 16
  17. 17. Internet : 16m to 1.8 Bn in 15 years 17
  18. 18. Online video: 0 to 150m (US) in 3y 18
  19. 19. Social Games: 0 to 200m in 2 years 19
  20. 20. Driven by social interaction 20
  21. 21. Reaching friends, not gamers 21 Photo credit: jay1441
  22. 22. More fun with friends
  23. 23. Social design online 23
  24. 24. Reaching users everywhere 24
  25. 25. Accelerating generations 17 yrs, 21 gens 1.5 yrs, 100+ gens 1993 2010 2008 2010
  26. 26. strong franchises large audience real friends fast iterations 26
  27. 27. Where next? 27
  28. 28. Thousands of small developers
  29. 29. Consolidate into a handful of leaders 29
  30. 30. Rise of the billion $ franchise GTA WoW Game X OR Game Y 15 12 100 200 million million million million boxes subs MAUs MAUs @ @ @ @ $60 $12 ¢80 ¢40 per per ARPU ARPU box month 30
  31. 31. 1.8 billion web users 100m MAUs game 200m 400m 400m monthly Facebook MAUs players MAUs Facebook Audience (r)evolution
  32. 32. Social: joining the magic circle? Avatar Modern Warfare 32
  33. 33. The demand curve again… access barriers PS3 Xbox3 60 Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience
  34. 34. Likely industry trends access barriers 1. Brands on social networks 2. ‘Social games’ consolidation 3. No more ‘social games’ 4. Innovation & growth 0 10m 50m 100m 500m 1Bn audience
  35. 35. Thank you! Sebastien de Halleux Playfish Co-Founder / VP BD EAi

×