Peter Cowley's presentation from Power to the Pixel's Cross-Media Film Forum in London, October 2009.

1. Power to The Pixel Endemol Case Study October 2009 Peter Cowley Name presentation | Name Meeting, date

2. A Worldwide Content Producer The largest independent production company in the world across TV and digital with 80 companies in 26 countries . Content seen by billions of viewers every year. 40,000 hours of original content from over 500 shows across 400 broadcasters and cross media platforms in 200 countries. (across reality, entertainment, game shows, animation, comedy and drama) .. Library of over 2,000 formats produces worldwide hits like Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and Wipeout. Over 20,000 hours of original content produced annually is Scripted! Copyright Endemol International

3. Based in 26 countries, active in all Copyright Endemol International

7. ... and a change in audience behaviour as PC and on-demand viewing is rising Copyright Endemol International

11. … and further change expected as ad dollars migrate online… Copyright Endemol International “ Companies are spending up to 13% on digital. We know we spend up to 20% of our time online, so in theory spending should be up at 20%... It’s just natural conservatism, resistance to change and inability to adapt to change. I believe when digital budgets get to 20%, which will be in four or five years , we’ll be spending 30% of our time online.” WPP CEO Sir Martin Sorrell

15. Cell Copyright Endemol International