SlideShare a Scribd company logo

Dramatisation in Retail - Powerful Differentiation

•
•
Cédric Moulin
Cédric Moulin

Dramatisation in Retail A powerful differentiation Brand image and desirability enhancement How does it work?

Business
1 of 25
Download to read offline
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation
Dramatisation in Retail - Powerful Differentiation

Recommended

DV 2016: Beyond the Web - Measurement of Today's Channel Hopper
DV 2016: Beyond the Web - Measurement of Today's Channel HopperDV 2016: Beyond the Web - Measurement of Today's Channel Hopper
DV 2016: Beyond the Web - Measurement of Today's Channel HopperTealium
 
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive RetailConsumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive RetailPaul Flanigan
 
Patrick Comer's Opening Remarks @ SampleCon 2013
Patrick Comer's Opening Remarks @ SampleCon 2013Patrick Comer's Opening Remarks @ SampleCon 2013
Patrick Comer's Opening Remarks @ SampleCon 2013Federated Sample
 
project on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsungproject on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsungSmriti Rk
 
Nokia
NokiaNokia
Nokiathats4u83
 
Channel ROI Measurement Workshop
Channel ROI Measurement WorkshopChannel ROI Measurement Workshop
Channel ROI Measurement WorkshopCCI - An E2open Company
 
nokia
nokia nokia
nokia jayant24
 
Nokia
NokiaNokia
NokiaPranali Shinde
 

Recommended

DV 2016: Beyond the Web - Measurement of Today's Channel Hopper
DV 2016: Beyond the Web - Measurement of Today's Channel HopperDV 2016: Beyond the Web - Measurement of Today's Channel Hopper
DV 2016: Beyond the Web - Measurement of Today's Channel HopperTealium
 
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive RetailConsumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive RetailPaul Flanigan
 
Patrick Comer's Opening Remarks @ SampleCon 2013
Patrick Comer's Opening Remarks @ SampleCon 2013Patrick Comer's Opening Remarks @ SampleCon 2013
Patrick Comer's Opening Remarks @ SampleCon 2013Federated Sample
 
project on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsungproject on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsungSmriti Rk
 
Nokia
NokiaNokia
Nokiathats4u83
 
Channel ROI Measurement Workshop
Channel ROI Measurement WorkshopChannel ROI Measurement Workshop
Channel ROI Measurement WorkshopCCI - An E2open Company
 
nokia
nokia nokia
nokia jayant24
 
Nokia
NokiaNokia
NokiaPranali Shinde
 
Nokia strategic management
Nokia strategic managementNokia strategic management
Nokia strategic managementchirag_shreesai
 
GPON
GPONGPON
GPONaffandhi
 
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & Retailers
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & RetailersSupply Chain Collaboration: Consumer Packaged Goods Manufacturers & Retailers
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & RetailersAngela Carver
 
KPI's you can measure in CRM for Sales and Marketing
KPI's you can measure in CRM for Sales and MarketingKPI's you can measure in CRM for Sales and Marketing
KPI's you can measure in CRM for Sales and MarketingGary Perkins
 
Nokia - research methodology
Nokia - research methodologyNokia - research methodology
Nokia - research methodologyjitendrasangle
 
Trending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond RealityTrending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond Realityspace150
 
CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE Saptarshi Chakraborty
 
Five forces model cellphone industry
Five forces model cellphone industryFive forces model cellphone industry
Five forces model cellphone industryUmer Saeed
 
Generic strategy samsung
Generic strategy samsungGeneric strategy samsung
Generic strategy samsungAbhishek Sharma
 
Nokia Competitive Intelligence, Strategy and Marketing analysis
Nokia Competitive Intelligence, Strategy and Marketing analysisNokia Competitive Intelligence, Strategy and Marketing analysis
Nokia Competitive Intelligence, Strategy and Marketing analysissylvain revuz
 
Porter's 5 forces analysis - Nokia
Porter's 5 forces analysis - NokiaPorter's 5 forces analysis - Nokia
Porter's 5 forces analysis - NokiaPankaj Saharan
 
Nokia Marketing Strategies
Nokia Marketing StrategiesNokia Marketing Strategies
Nokia Marketing StrategiesKrishna Khandelwal
 
Distribution channel of Nokia in India
Distribution channel of Nokia in IndiaDistribution channel of Nokia in India
Distribution channel of Nokia in IndiaSanthosh Madheswaran
 
Presentation on nokia
Presentation on nokiaPresentation on nokia
Presentation on nokiaSaumitra Gupta
 
Smartphone Market Trends
Smartphone Market TrendsSmartphone Market Trends
Smartphone Market TrendsJustin Lee
 
Distribution strategy of APPLE products
Distribution strategy of APPLE productsDistribution strategy of APPLE products
Distribution strategy of APPLE productsJinu P Varghese
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 

More Related Content

Viewers also liked

Nokia strategic management
Nokia strategic managementNokia strategic management
Nokia strategic managementchirag_shreesai
 
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & Retailers
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & RetailersSupply Chain Collaboration: Consumer Packaged Goods Manufacturers & Retailers
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & RetailersAngela Carver
 
KPI's you can measure in CRM for Sales and Marketing
KPI's you can measure in CRM for Sales and MarketingKPI's you can measure in CRM for Sales and Marketing
KPI's you can measure in CRM for Sales and MarketingGary Perkins
 
Nokia - research methodology
Nokia - research methodologyNokia - research methodology
Nokia - research methodologyjitendrasangle
 
Trending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond RealityTrending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond Realityspace150
 
CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE Saptarshi Chakraborty
 
Five forces model cellphone industry
Five forces model cellphone industryFive forces model cellphone industry
Five forces model cellphone industryUmer Saeed
 
Generic strategy samsung
Generic strategy samsungGeneric strategy samsung
Generic strategy samsungAbhishek Sharma
 
Nokia Competitive Intelligence, Strategy and Marketing analysis
Nokia Competitive Intelligence, Strategy and Marketing analysisNokia Competitive Intelligence, Strategy and Marketing analysis
Nokia Competitive Intelligence, Strategy and Marketing analysissylvain revuz
 
Porter's 5 forces analysis - Nokia
Porter's 5 forces analysis - NokiaPorter's 5 forces analysis - Nokia
Porter's 5 forces analysis - NokiaPankaj Saharan
 
Distribution channel of Nokia in India
Distribution channel of Nokia in IndiaDistribution channel of Nokia in India
Distribution channel of Nokia in IndiaSanthosh Madheswaran
 
Smartphone Market Trends
Smartphone Market TrendsSmartphone Market Trends
Smartphone Market TrendsJustin Lee
 
Distribution strategy of APPLE products
Distribution strategy of APPLE productsDistribution strategy of APPLE products
Distribution strategy of APPLE productsJinu P Varghese
 

Viewers also liked (16)

Nokia strategic management
Nokia strategic managementNokia strategic management
Nokia strategic management
 
GPON
GPONGPON
GPON
 
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & Retailers
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & RetailersSupply Chain Collaboration: Consumer Packaged Goods Manufacturers & Retailers
Supply Chain Collaboration: Consumer Packaged Goods Manufacturers & Retailers
 
KPI's you can measure in CRM for Sales and Marketing
KPI's you can measure in CRM for Sales and MarketingKPI's you can measure in CRM for Sales and Marketing
KPI's you can measure in CRM for Sales and Marketing
 
Nokia - research methodology
Nokia - research methodologyNokia - research methodology
Nokia - research methodology
 
Trending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond RealityTrending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond Reality
 
CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE
 
Five forces model cellphone industry
Five forces model cellphone industryFive forces model cellphone industry
Five forces model cellphone industry
 
Generic strategy samsung
Generic strategy samsungGeneric strategy samsung
Generic strategy samsung
 
Nokia Competitive Intelligence, Strategy and Marketing analysis
Nokia Competitive Intelligence, Strategy and Marketing analysisNokia Competitive Intelligence, Strategy and Marketing analysis
Nokia Competitive Intelligence, Strategy and Marketing analysis
 
Porter's 5 forces analysis - Nokia
Porter's 5 forces analysis - NokiaPorter's 5 forces analysis - Nokia
Porter's 5 forces analysis - Nokia
 
Nokia Marketing Strategies
Nokia Marketing StrategiesNokia Marketing Strategies
Nokia Marketing Strategies
 
Distribution channel of Nokia in India
Distribution channel of Nokia in IndiaDistribution channel of Nokia in India
Distribution channel of Nokia in India
 
Presentation on nokia
Presentation on nokiaPresentation on nokia
Presentation on nokia
 
Smartphone Market Trends
Smartphone Market TrendsSmartphone Market Trends
Smartphone Market Trends
 
Distribution strategy of APPLE products
Distribution strategy of APPLE productsDistribution strategy of APPLE products
Distribution strategy of APPLE products
 

Recently uploaded

Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 

Recently uploaded (20)

Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR