Fathead 111011


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  • Fathead 111011

    1. 3. Delivering over 32 million men* across multiple mediums Source: comScore July 2011, MRI Fall 2010, Publisher Statements
    2. 4. How We Stack Up 51,292,000 32,000,000 15,635,000 14,663,000 11,789,000 9,526,000 Source: comScore Media Metrix, July 2011, MRI Doublebase 2011
    3. 5. Geek Chic “ Being a geek means that you’re incredibly passionate, learned, and obsessive about something – whether it’ s movies, football, or computers. Being a geek means you ’ re being alive. It ’ s something to celebrate. Geeks have come to rule the world, and I ’ m grateful for that. ” Zachary Levi, Star of NBC ’s Chuck
    4. 7. Geek Chic audience behaviors Digital Future ’s editorial products offer advertisers unique solutions to engage geek chic consumers across multiple behavior profiles
    5. 8. <ul><li>Young and Influential </li></ul><ul><li>88% Male </li></ul><ul><li>We reach 18-34 year olds (Index: 210) </li></ul><ul><li>3.8x more likely to have published a blog on a blogging or social network (Index: 379) </li></ul><ul><li>2.0x more likely to provide advice on video games, computer hardware/software and electronics (Index: 204, 197, 194 respectively) </li></ul><ul><li>1.7x more likely to give advice on a website, internet content and services (Index: 173) </li></ul><ul><li>1.7x more likely to advise on music (Index: 172) </li></ul>Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
    6. 9. Source: Nielsen @Plan, Spring 2010 <ul><li>Immense Spending Power </li></ul><ul><li>6X more likely to purchase Computer Software online in the last 6 months (Index: 604) </li></ul><ul><li>3.1x more likely to purchase home theater system in the next 6 months (Index: 312) </li></ul><ul><li>2.6x more likely to purchase a tablet in the next 6 months. </li></ul>
    7. 10. Source: @Plan, Release 4 <ul><li>Mobile and Connected </li></ul><ul><li>2.3x more likely to listen to MP3 or stream music, and 2.2x more likely to watch a video on cell phone(Index: 225, 215 respectively) </li></ul><ul><li>1.9x more likely to use GPS on their mobile phone (Index: 189) </li></ul><ul><li>1.9x more likely to make an internet purchase on a cel phone in the last month (Index: 186) </li></ul><ul><li>1.6x more likely to use the internet on their mobile phone (Index: 160) </li></ul><ul><li>1.5x more likely to purchase a new smart phone in the next 6 months (Index: 151) </li></ul>
    8. 11. <ul><li>Action Packed </li></ul><ul><li>Attended an Extreme Sports event in the last 6 months (Index: 310) </li></ul><ul><li>Enjoy outdoor activities like Rock Climbing (Index: 384) </li></ul><ul><li>Participate in Martial Arts (Index: 231) </li></ul><ul><li>2x more likely to have shopped for a car online in the last month (Index: 197) </li></ul><ul><li>Attended a car racing event in the last 6 months (Index: 145) </li></ul>Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
    9. 12. A Few of Our Properties
    10. 13. <ul><li>Witty. Humorous. Next generation of global gaming, written for gamers by gamers. </li></ul><ul><li>Bleeding-edge news, previews, reviews, and features </li></ul><ul><li>Highest quality, pin sharp video content coverage on the Web </li></ul><ul><li>Cheats, tips, hints, & FAQ ’ s: the stuff that appeals to the serious gamer </li></ul>
    11. 14. Delivering content to PC gamers directly on STEAM Truly interactive video format Leverages decades of editorial authority Distributed weekly on the 30 million subscriber Steam service Allows users a deeper engagement that places them inside the game content
    12. 15. Interactive online show on the PlayStation Network Truly high-definition videos Exclusive interviews with behind-the-scenes footage 2.0
    13. 16. <ul><li>A look at eSports annual Street </li></ul><ul><li>Fighter competition in Las Vegas </li></ul>E-Sports
    14. 17. Mobile Apps Future has established itself as one of the most successful digital publishers on the iPad Awards & Recognition include: Mac|Life v.0 - Ad Age Media Vanguard Award for Excellence Winner Mac|Life v.0 - 2010 Apple Rewind List Winner Mac|Life v.1 - #1 in paid apps news category for 3 weeks
    15. 18. <ul><li>Justin.tv is dedicated to connecting the world through live video </li></ul><ul><li>Most reliable live video platform </li></ul><ul><li>Social media network with chat </li></ul><ul><li>Live , interactive game play </li></ul><ul><li>Easily create video content </li></ul><ul><li>Interact with your audience </li></ul>
    16. 19. <ul><li>Twitch.tv is the largest competitive game play community in the world </li></ul><ul><li>Built by gamers, for gamers </li></ul><ul><li>Watch & chat with the top players in the world </li></ul><ul><li>Listen to & interact with the best commentators on the planet </li></ul><ul><li>Follow & learn from your favorite players </li></ul>
    17. 20. Case Studies and Creative Examples
    18. 21. <ul><li>Scion </li></ul><ul><li>Client: Scion - Toyota Motor Corp. </li></ul><ul><li>Goal: To increase brand awareness and position Scion as the </li></ul><ul><ul><li>underground, edgy, customizable car for gamers </li></ul></ul><ul><li>Solution: An integrated campaign utilizing print, online, disc and </li></ul><ul><ul><li>podcasts to drive traffic to a custom designed Scion </li></ul></ul><ul><ul><li>branded video game where the winner with the highest </li></ul></ul><ul><ul><li>score won a new Scion tC </li></ul></ul><ul><li>Results: 366,169 pageviews </li></ul><ul><ul><ul><li>- 16.5 times higher than the typical GamesRadar microsite </li></ul></ul></ul><ul><ul><li>18,258 = Number of times the game was played </li></ul></ul><ul><ul><li>5,769 = Number of contestants </li></ul></ul><ul><ul><li>Total Impressions (Print + Online + Disc + Podcasts): </li></ul></ul><ul><ul><li>20,706,822 impressions </li></ul></ul>Case Study
    19. 22. <ul><li>Hyundai </li></ul><ul><li>Client: Hyundai North America </li></ul><ul><li>Goal: Align the Hyundai Veloster with the 18-34 youth </li></ul><ul><ul><li>demographic through Future ’s Gaming, Tech and </li></ul></ul><ul><ul><li>Music audience </li></ul></ul><ul><li>Solution: Produced a special event series called Remix: Lab, set to </li></ul><ul><ul><li>launch this Fall in NYC and LA </li></ul></ul><ul><li>Results: TBD </li></ul><ul><li>Includes: Xbox 360 gaming tournaments, Celebrity Autograph and </li></ul><ul><ul><li>Q&A sessions, Music performances, podcasts, print and </li></ul></ul><ul><ul><li>digital executions, and video coverage </li></ul></ul>Case Study
    20. 23. Client: Hyundai Event: Hyundai Re:Mix Lab Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Email Blast - Editorial Promotions - Event Case Study
    21. 24. Client: Deep Silver Game: Dead Island Integrated campaign that included: - Print Advertorial and Full Page Advertisements - Site takeovers and Microsite - Sweepstakes - Webisode Series The Numbers: - 29,031,590 Impressions Delivered - 105,445 Recorded Clicks - 0.36 Average Click Rate - 264,857 Video Views - 3 min, 7 sec Dwell Time Case Study
    22. 25. Client: Bethesda Game: The Elder Scrolls: Skyrim Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Editorial Promotions - Food Truck Events The Numbers: - 635,031 Digital Impressions - 16,000 Event Impressions - 2,903 Meals Served - 300+ Press Mentions Case Study
    23. 26. <ul><li>Award Winning Creative Solutions </li></ul>
    24. 27. Events Stimulate video submissions and promote Fathead sports/entertainment initiatives at popular events - like Formula Drift, X Games, Global RallyCross, Extreme Autofest, SPOCOM, Golden Gods - through customized displays, drifting/driving demos, video sporting game contests and more. Professional Video Production Create award-winning video content integrated with our media properties to tie-in your campaign more successfully to reach our audience. Live Streaming Through JustinTV and TwitchTV, live stream Fathead events and games to an engaged audience. Nominate the GamesRadar Fathead Avatars Customize/create Fathead Avatars with the editors of our popular gaming site GamesRadar to develop a synergy with the readers and showcase your product lineup in a non-intrusive way. Have readers vote on which ones should go into production in 2012. Custom Solutions Examples
    25. 28. Custom Ideas
    26. 29. Custom Ideas <ul><ul><li>Take a video image of your Avatar and upload it onto the microsite </li></ul></ul><ul><ul><li>People vote for their favorites </li></ul></ul><ul><ul><li>Contest promoted on Future Media social sites and web </li></ul></ul><ul><ul><li>Rich media unit across all gaming sites shows Avatar coming to life off gaming screen onto wall as a Fathead </li></ul></ul><ul><ul><li>Cross Links on social and web to upload yours, contest and Fathead site </li></ul></ul><ul><ul><li>One that receives the most votes wins custom Fathead, gaming system and related games </li></ul></ul><ul><ul><li>Future Media U.S. will promote contest and/or Fathead at Comic Con and E3 </li></ul></ul>Create Your Fathead Avatar and Vote!
    27. 30. Rich Media Execution
    28. 31. Social Outreach
    29. 32. Fathead Microsite
    30. 33. Thank You