Evaluation Question 2

1. How effective is the
combination of your main
product with ancillary
texts?
BY SORREL GRUNDY

2. Digipak – Panel 1
My ancillary texts combine well with my main product to create a coherent
promotional package as the images used in my ancillary texts are from my
music video. This is the first panel of my digipak, the image I chose to use was a
powerful one of the female performer lying on the road.
I chose this image because it is shown throughout the music video and so will
be familiar to the audience, also it is a striking image which I was able to
enhance during editing. This links not only to the visual of the music video but
also to a key part in the storyline as at this point the female performer had just
been hit by a car and so brings up many questions about whether she is injured
or even if she survives.
My first panel uses similar conventions to other artists such as Rhianna as the
album cover for her album “Loud” featured herself with striking red lip stick
which is a key element of my digipak cover. This technique is slightly voyeuristic
as the bright colour draws the audiences attention to both the image and the
performers lips. But it does not objectify the female performer which links back
to the music video as there are voyeuristic elements but no objectification.

3. Digipak – Panel 2+3
These are my two central panels which includes the
disk tray for my CD. The images for these panels are
both taken from my music video and edited. I chose
these images because they link both to the main
product but also to each other well as they will be
seen together I thought that this was an important
aspect of these two panels. Both images are overlays
and include a shot of Earlham Park which is a popular
park in Norwich and so reinforces the locality of the
main and ancillary products. Both images link to the
themes of confusion and guilt from the music video.
The confusion is shown through the use of overlays
and so the distortion of the image and the guilt is
shown through the images of a road in panel 2 and a
car door in panel 3 as this links to the car accident.

4. Digipak – Panel 4
This is the final panel of my digipak and includes both a track list and
bar code. The image I have chosen for this panel is also from my
music video although it has been changed through editing. I decided
to keep the image in mostly black and white even though all of the
other panels are in full colour so that it would stand out and get the
consumers attention. I chose this image because of the composition
as it worked well with the track list. I also chose this image because
of the placard as they were a vital part of the music video and so
links the ancillary text to the main product once again which
increases the relation to the audience. This image also links to the
other images of the female performer in the digipak as in all of the
images a road is part of the composition of the image which
reinforces the themes of guilt and key parts of the storyline.

5. Real Productions
M.I. Abaga has used the same image for his first and last
panel, this shows that there is a coherent concept linking
the whole package together. The image used is of the artist
and is a simple yet powerful one.
Having a powerful image at the centre of the back cover has
been done by M.I. Abaga, on his back over his track list is
shaped around the image, this is what I have done with my
back panel as I have the track list one side of the women
and the barcode on the other.
This promotional package uses the conventions of a
coherent digipak as the main image is a face on of the artist
which is a convention of digipaks as shown by M.I. Abaga, Ed
Sheeran and Lady Gaga all of which product different genres
of music.

6. Magazine Advert
This is my magazine advert for my main product. The
image I used for this advert was taken when I was
shooting my music video and so a shot which the
image is based on can be seen in the music video
which links the advert to the main product. I decided
to use this image for my magazine advert rather than
my digipak as it does not show the performers faces
and therefore I think that it works better as a
magazine advert rather than a panel. The distance
between the performers in this image gives the
viewer an indication of the themes and overall feel
of the track and the music video. I have linked my
digipak to this magazine advert by having the first
panel of the digipak on this advert, this not only links
the two texts but also will allow the consumers to
easily recognise the first panel as they will already
know the image from the music video and now the
magazine advert.