The document summarizes Laura Mulvey's theory of the "male gaze" and analyzes its use in the music video for "Miss Nothing" by The Pretty Reckless. It argues that the video objectifies the female singer through her revealing wedding-inspired costume and heavy makeup that draws attention to her sexualized body parts. It also suggests the video challenges ideas of female identity by relating the costume to traditions where women were known through their husbands.

1. Representation of Women in the music
video “Miss Nothing” by The Pretty Reckless
By Sorrel Grundy

2. The Pretty Reckless
• The Pretty Reckless are an American rock band from New York City.
• The current members are Taylor Momsen (lead vocals, rhythm
guitar), Ben Phillips (lead guitar, backing vocals), Mark Damon
(bass) and Jamie Perkins (drums).
• Their debut album was released August 27th
2010 and was called
“Light Me Up”.
• They were nominated for best group and best new comers at the
Virgin Media Music Awards in 2010 but were unsuccessful. They
were nominated for Song of the year with “Kill Me” at the
Revolver awards. Also Taylor Momsen won the Hottest Female
award at the Kerrang Awards 2014.

3. Mulvey’s Theory
• According to Mulvey, mainstream Hollywood film "coded the erotic
into the language of the dominant patriarchal order".
• Mulvey implies that this coding is, in essence, the establishment of
the "male gaze."
• Narrowly construed, the male gaze refers to the act of looking upon
women as objects, of adopting the role of spectator; but
metaphorically, it refers to a way of thinking about and acting within
society.
• Mulvey succinctly states her organizing principle: "In a world ordered
by sexual imbalance, pleasure in looking has been split between
active/male and passive/female"

4. “Miss Nothing”
From the off this music video uses and challenges the
representation of women in music videos. The title of
the song implies that the women in the music video
has no identity, this is followed by the images of a
wedding dinner. The singer of the song is the main
performer in this music video. Her costume is
representational of a wedding dress but is
significantly shorter so much so that you can see her
stockings. This costume objectifies the performer and
her sexuality. This also adds to the idea of the loss of
identity as traditionally women where known by the
man that they married they would not have a
separate identity to their husbands, they would be
known as for example Mrs John Smith rather than Mrs
Jane Smith.

5. Male Gaze & Voyeurism
The use of the male gaze and
voyeurism is clear throughout this
music video. The costume is sparse
and revealing with emphasis on the
performers legs, face and breasts.
The make up used in this music video
is also voyeuristic as the performer
has bright red lips and dark black
eyes which are both eye catching
and suggestive. The sexual nature of
this music video is both from the
artist and the preconceived idea of
what female artist should look and
act like.

6. Male Gaze & Voyeurism
The use of the male gaze and
voyeurism is clear throughout this
music video. The costume is sparse
and revealing with emphasis on the
performers legs, face and breasts.
The make up used in this music video
is also voyeuristic as the performer
has bright red lips and dark black
eyes which are both eye catching
and suggestive. The sexual nature of
this music video is both from the
artist and the preconceived idea of
what female artist should look and
act like.