Eval Q 3

1. The demographic for my audience is between the ages of 15­19 ethnically white
British females who reflect the age and ethnicity of the performer in the music video.,
because the music video is shot in Norfolk, specifically iconic locations of Cromer a
potential Norfolk fan base is likely to be established before appeal is broadened by
users of YouTube.
I am primarily aiming at a pop/punk audience and an audience who are into that
genre of music. The potential target audience would listen to bands and artists such
as Panic! At the Disco, Fall Out Boy and The 1975. Here I looked up on Amazon
what people who listen to the 1975 listen to and also what panic at the disco listen
too.
(if you google any of these artists on Amazon you will get people who like this also
like….)
This is a mainstream audience which is apparent by their following on social media
and their large audience. Many of these artists are very fan driven in the sense that
their websites are very interactive

2. Due to this I want my audience to be able to connect with my music video. The ages
of 15­19 are at the ages where teenagers feel the most lost or have swings in mood
from a sense of desolation to strong urges to escape the reality of exams,
coursework and part time jobs.. My music video depicts a life of a teenager who is
unhappy and escapes through dreams. I feel that this age range will most likely be
able to respond to this music video because of its relatability. I feel that the type of
fan that I am aiming at would also wear something like this
I researched into this because knowing this I was able to get more specific feedback
by targeting my audience further.
The feedback that I got back from my music video was mostly positive. Looking at
the feedback that I received from people of my own age I am able to understand how
they will feel about the music video. The feedback produced showed that my music
video was the correct length and also that they enjoyed the montage editing. The
way that we got feedback was our tutor gave the other class questionnaires and
screened our music videos. This was helpful because the audience was of our own
age and therefore the feedback showed what our demographic will think. I have also
used social media to get feedback, I used social media because it is a platform that
my demographic typically use on a daily basis.

3. Feedback
Method 1​: Our media tutor distributed hard copies of questionnaires to another Year
13 media class. This method though not offering detailed feedback did give me a
measure of the strengths and weaknesses of my music video.
I received feedback from 3 females and 5 males all aged 17 that showed me what a
small percentage of my demographic will think
Method 2​: I used an online survey to show to show a wider range of ages and to see
what other people outside of my demographic thought of my music video. This was
useful because some aspects of my music video could appeal to different people.
Even though I got more feedback from the male variety I feel that this was just a
coincidence. I seemed to get more positive feedback from females
This was the feedback that I gained from my class/demographic about my music
video.

10.
The questionnaires I got back were from four male participants and three female
participants.

11. Male ­ I got mainly fours and fives in the first part of the questionnaire which show
that my music video also could be aimed at a male demographic, there was however
a half and half split opinion on whether it was the the correct length or too long.
Overall the average score I got was a four which shows that a male audience could
find this appealing even though I aimed it towards female’s
Female ­ Overall it seemed that there was a positive response, they all said that it
was at the correct length. All said it was a four out of five which too me shows that it
resonated the same as the males.
I also used facebook to promote a survey so that anyone from any age and gender
could answer. Doing this meant that I could see how my music video would be seen
and responded too by a much older and younger audience. Looking at the results I
can see that the genre resonated with people very easily and could see it was a pop
video.

13.
As you can see the feedback ranges from 16­56. With the older demographic they
seemed to relate more towards the bright colours and saw it like an 80’s pop music
video. This shows that my music video could resonate with an older age group. What
I learnt from doing this survey was that an audience would pick out what the music
video was about easily. This is what I wanted as I wanted my music video to become
accessible.
Getting feedback for my print productions ­ I decided to compare a male and a
female survey at my demographic.

14. The survey shows that a male audience can also enjoy a music video such as this as
much as a female audience. Both said the use of colour was a strong point which
indicates to me that the dreaming side resinated and related to them both.
Many of the surveys suggest that they found the music video entertaining ­
According to Lasswell this is far from just automatically consuming mass texts that
are put in front of them but are actually consuming the texts for different reasons.
This may be an indication as to why some enjoyed it more than others ­ because
they got something out of it that another viewer did not.
Blulmer and Katz also expand on this as they say that a media text can take away
the problems from everyday life and that is why more people are able to relate
towards it ­ this applies to my music video because of the content and how it is
showing someone want to leave the reality of everyday life.
In conclusion I learnt that even though my demographic is towards females between
17­20 an older or younger audience can also appreciate it for the colour and the
settings and not just the meaning behind it like the a younger audience could do as it
is more likely to relate to their lives now.