Question 3

1. WHAT HAVE YOU LEARNT FROM AUDIENCE
FEEDBACK?
BY SORREL GRUNDY

2. AUDIENCE PROFILE
 The age range of my target audience is16-20 as this is the age group that the performers in the music video
are in and so they will be able to relate to them more.
 The gender of my target audience will be mainly female as main performer in the music video and on the
digipak is female and so they will be able to relate to them more.
 The ethnicity of my target audience will be mainly white British as both of the performers are this ethnicity and
so they will be able to relate to them more.
 The sexuality of my target audience will most probably be heterosexual as the two performers are male and
female and so the relationship shown is heterosexual.
 The media interest of my target audience will most likely be independent or underground bands which are
not mainstream due to the nature of the artist. For example Benjamin Francis Leftwich
 The films and TV shows that my target audience would be watching are films such as ‘Another Earth’ and TV
shows such as Ashes to Ashes, they are more likely to watch show and films with a strong female lead.
 My target audience will be local to Norwich as the music video was shot in Norwich and so all of the
locations used are recognisable to people who live in or frequently visit Norwich. The social class of my target
audience probably be between B and C1. This is because of the genre of the music and the locations used.
The genre of this song is Indie-Rock which will appeal to the target audience as it is currently a very popular
genre. Artists such as Ed Sheeran and John Legend have popularised this genre and made it accessible to
the masses.
 I have a more detailed version of this on my blog called ‘Audience’.

3. ONGOING FEEDBACK
 When both shooting and editing my main product I was getting feedback from my tutor and
peers which helped me to make revisions and ensure that my music video met the aims in
wanted it to. Most of the feedback given at this stage was verbal but it helped me significantly
throughout the shooting and editing processes. I also got feedback when designing my print
productions with each design I made I asked the opinions of my peers and my tutor so that I
could create print productions which were appealing and linked well to my music video.
Below is some feedback I got for my final print productions draft design after which I started to
create them with help from this feedback.

4. LOCATIONS
 From my feedback I have learnt that the locations I
have used were effective and recognisable for people
who live locally to Norwich. The locations I used in my
music video were conventional for the genre of music. I
mainly used a city locations but had bursts of nature
throughout out. The locations I used were all in the local
area of Norwich which means that audience members
from this local area will identify these locations and
could relate to the music video more because of this
connection. Using both a city and natural location gave
variety to the mise-en-scene created by these locations
which could interest the viewer further.

5. COSTUMES
 The costumes used in this music video were
representative of modern high street fashion. I chose
this because of the target audience for my music
video as they will most probably to between the ages
of 16-21 and so will have some interest in fashion and
will also be able to relate to the performers more if
they can see some part of themselves in the
performers. The blues in the males costume were
used to represent water and sadness which are both
repeatedly references throughout the music video
both in visuals and lyrics.
 The black and grey used in the females costumes
was to represent death and depression. The same
costumes were used throughout to ensure continuity
and simplicity for the audience. The original costume
for the female performer was changed due to
feedback we were given by our tutor, she
commented that it was not bold or glamourous
enough, it was just a bit plain. I agreed with this
comment and so changed the costume to make it
more effective and fashionable. This did mean that
we had to reshoot quite a lot of footage but the
extra time put in was worth it as the new costume
made both the character and music video as a
whole better and look more professional.
In the music video "You" by One
Direction the performers costumes
are simplistic and high street, the
costumes used in this music video
influenced the male performers
costumes in my music video. The
costumes are uniform but with
each performer having their
personal style being shown
through their specific costume.
Original
Costume
New
Costume

6. AUDIENCE FEEDBACK
 Getting audience feedback is essential for all media productions as it can help to shine a light
on the strengths and weaknesses of the production. It can also help you to see how your target
audience decode the productions is this is key to the success of any media production. I got
my audience feedback through doing questionnaires, for my music video 10 media students
filled in a questionnaire (5 male, 5 female). I also had an interview with a non-media student
who fits into my primary demographic. For my digipak I also carried out a questionnaire which
8 media students participated in. I also did an interview with the same non-media student as
the music video about my ancillary productions.
 As my music video relies on the concept of relationships the uses and gratifications for my
music video would most likely be ‘personal relationship’ which is about using the media for
emotional and other interaction for example identifying with artists. My music video could be
used for other uses and gratifications such as ‘diversion’ and ‘personal identity’ but would not
be used for ‘surveillance’ as it does not give information which is useful for living.

7. QUESTIONNAIRE

8. QUESTIONNAIRE RESULTS – MUSIC VIDEO
 From my audience feedback I have
learnt that media students half of
which are my target audience
enjoyed my music video. These are
my results for the first question on my
questionnaire for my music video.
The top chart is the overall
feedback where are the bottom
two have been split into female and
male. The average score for this
question is 4 out of 5 which is an
excellent result as it tells me that my
music video has been successful in
entertaining people which is one of
it primary objectives.
How much did you enjoy the music
video?
1 out of 5 2 out of 5 3 out of 5
4 out of 5 5 out of 5
How much did you enjoy the
music video?
1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5
How much did you enjoy the
music video?
1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5
Female Male

9. QUESTIONNAIRE RESULTS – MUSIC VIDEO
 From this audience feedback I have found
that the male participants liked the mise-
en–scene more than the female
participants but overall it got a 4 out of 5
which tells me that the mise-en-scene of
my music video is good but there is room
for improvement. From this is have learnt
that my audience did think that there was
a high level of mise-en-scene in my music
video but that it was not perfect.
How do you rate the standard of mise-
en-scene?
1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5
How do you rate the standard
of mise-en-scene?
1 out of 5 2 out of 5 3 out of 5
4 out of 5 5 out of 5
How do you rate the
standard of mise-en-scene?
1 out of 5 2 out of 5 3 out of 5
4 out of 5 5 out of 5

10. QUESTIONNAIRE RESULTS – PRINT PRODUCTIONS
 These are the results for one of my
questions from my feedback on my print
productions. These show that the female
participants thought that the print
productions successfully reflected the
genre of music more than the males did
as 83% of females gave it 4 out of 5
whereas 67% of males gave it a 2 out of
5 which is a significant difference. From
this I have learnt that when researching
and figuring out my target audience I
came to the right conclusion about the
gender of my primary target audience.
There were less males than females
which participated in this questionnaire
which could have also contributed the
results as there was not a large enough
range to get an accurate view on the
results.
22%
11%
56%
11%
DOES THE PACKAGE SUCCESSFULLY
REFLECT THE GENRE OF MUSIC?
1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5
67%
33%
Does the package
successfully reflect the
genre of music?
1 out of 5
2 out of 5
3 out of 5
4 out of 5
5 out of 5
17%
83%
Does the package successfully
reflect the genre of music?
1 out of 5 2 out of 5 3 out of 5
4 out of 5 5 out of 5

11. QUESTIONNAIRE RESULTS – PRINT PRODUCTIONS
 From these results I have learnt that the
overall rating for my print productions
was 3 out of 5 with 45% of the
participants choosing this option. This
tells me that my print productions are
not as successful as my main product
was. With the female results there was
an equal split between 5 out of 5, 4 out
of 5 and 3 out of 5 which tells me that
the results were positive they were all in
the top half of the choices.
45%
22%
33%
Rate the package overall
1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5
34%
33%
33%
Rate the package
overall
1 out of 5 2 out of 5 3 out of 5
4 out of 5 5 out of 5
67%
33%
Rate the package
overall
1 out of 5
2 out of 5
3 out of 5
4 out of 5
5 out of 5

12. RECEPTION THEORY
 Stuart Hall’s theory of encoding and decoding can be applied to my productions as seen
through my questionnaire results as different demographics will decode my productions in
different ways. Most of the readings have been either preferred or negotiated which is a
positive thing as I currently have not had an oppositional reading of any of my productions. As
the producer of these productions I encoded the text but the audience may decode them in
a different way.