The document discusses feedback received on a music video and accompanying print productions. Feedback was gathered through online surveys shared on Facebook, paper questionnaires, blog comments, and conversations on Facebook. The feedback showed that the target audience of 16-21 year old white British youth identified with and understood the rebellious female protagonist and punk genre influences. Some suggested improving character depth and clarity, but most understood the intentionally disorienting editing. Feedback informed small edits and ensured conventions were followed to make the print productions seem professional. Gathering a wide range of feedback through multiple methods helped evaluate effective targeting of the intended young audience.

1. QUESTION 3:
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?

2. WHO ARE MY POTENTIAL TARGET AUDIENCE AND WHAT DO
I AIM TO ACHIEVE FROM MY FEEDBACK AND RESEARCH?My initial aim, was to conform to an audience to which I knew a lot about, and could easily identify with
in order to promote my band and video in the most engaging way possible. The mixed genre of music
that the Piratones create, with their combination of reggae, punk, and hip hop influences, gave me a
broad area to choose from in terms of which potential audience I may choose to target in specific. With
the majority of my friendship group being interested in a new punk sub-genre, I figured I had the most
insight into what I potential target audience for this genre would engage with, and so chose to make my
music video punk orientated in order to identify with an audience I was personally familiar with. This
would later allow me to gain feedback easier, since my potential target audience consisted of a group
that many of my friends fitted into.
The punk genre was additionally a tactical decision made my myself, to engage with a potential target
of a white (Caucasian), British ethnicity of around the age 16 - 21. I wanted to target this group
specifically since the punk genre originated from rebellious British youth, against hegemony in the late
60's and early 70's, noticeably perpetuated by bands such as The Sex Pistols. Since myself and my
friends are also of the age bracket 16 -21, this would allow me to identify easily with my potential
target audience and gain feedback more effectively (since I can identify with the target myself and use
my friends as potential feedback as well as gaining feedback from those who aren't my friends). I have
also decided to predominantly target a female audience, who I feel may be able to identify with my
fierce and strong female antagonist further, since it is a video where she rebels against both hegemony
and the male influence. This is not to say however that males would not enjoy the video also however,
seeing as it's rebellious and conflicting ideology is applicable to all genders and young people.

3. WHO ARE MY POTENTIAL TARGET AUDIENCE AND WHAT DO
I AIM TO ACHIEVE FROM MY FEEDBACK AND RESEARCH?
Living in Norwich, and within my school, there is also a lack of racial diversity, with the
majority of my Sixth form being of a white ethnicity. This added to my decision to target
white British, simply because due to the lack of racial diversity, this group would count for
the majority of students I would be gaining feedback from. My video also coincidently used
only white British actors, because these were students from my sixth form. Theorists Bulmer
and Katz suggest that a white British audience may therefore identify with the film more as
recognising themselves within the narrative.
Because of my aims to conform to the punk genre, my niche audience may also enjoy
alternative fashion looks, with statement make up such as that of my female antagonist.
They may even wear the typical trend of doc martin shoes, popular in the 70's amongst
punk ideology. Due to the political ideology embedded throughout my video, my potential
target audience may also be students, perhaps going into University and more politically
driven against the recent cuts of University fees or are perhaps angry at the discrimination
against arts subjects that to some extent fuels punk ideology, by exploring individuality and
an alternative to the academic subjects the authorities place pressure on young people to
commit to. By embedding these elements of punk ideology within my music video, I have
tried to form a means of collective identity, by which my potential audience can engage
with. I have used my female character to perpetuate the punk genre, so that her style is
recognisable to my target. This creates an encoding/decoding model (Stuart Hall) of the
relationship between text and audience that will enable my audience to identify with the
text further.
By using these elements to engage with my potential target audience of white British,
(potentially females) aged 16 - 21, I was able to gain my feedback easily and effectively
using various different methods to do so...

4. FEEDBACK FROM MUSIC VIDEO:
When gaining feedback for the music video itself, I chose to
create my own Facebook event and invite approximately 20
people of mixed boys and girls, all of the age bracket 16 -
21. In some senses, this would have been better if I hadn't
selected the people in order to gain feedback. This is why I
also posted the video as a status on Facebook, to check I
gained feedback from others that did not feel obliged to be
kind to me as a friend. On the event however, having chosen
this group of around 20 16 - 21 year olds, I linked them to an
online survey that I had created for my music video. This was a
remote method I had used in order to gain feedback
anonymously. Furthermore, although I had chosen people to
begin with, I had no idea who was saying what and it didn't
matter how harsh or positive they were. All I knew about them
was their age and gender. I also then advised these people to
pass the link onto their friends of the same age bracket to gain
feedback from people I also didn't know, allowing me to build
up a wide range of responses. Here, QuickSurveys allows me
to see the report on the survey immediately and in a coherent
and organised manner that would be less achievable if I
hadn't used a graphical source. What became particularly
useful, was the websites ability to organise my results into
different graphs and charts to see quite clearly the difference
in results between male and female samples or positive and
negative comments.
METHOD: Facebook and QuickSurvey

5. FEEDBACK FROM MUSIC VIDEO:
RESULTS:
Comments on genre were overall very positive, recognising
the importance of the symbol of the forest to the genre and
the connection of Freya (the female character) to the punk
ideology. This is particularly evident in comments made on
the importance of the female antagonist and whether she
was represented appropriately. The comment below
assured me that my aim to deliver a strong female
representation in relation to the rebellious punk genre, was
achieved, seeing as I had worried there would be confusion
of her vulnerability dominating the video due to the motif
of her troubled mind and split personality. The fact my
audience recognised this, suggests they are recognising an
identity within the female character, that they are engaging
with her. Perhaps, forming a collective identity (Giddens)
between audience and the character that makes them want
to watch the video.

6. FEEDBACK FROM MUSIC VIDEO:
RESULTS

7. FEEDBACK FROM MUSIC VIDEO:
When looking at how to improve the video,
comments were made on the lack of depth to
the male characters or the suggestion that the
female character's 'madness' could be explored
in other ways. This sample also commented that
the editing may become confusing to some. I
took this advice into consideration and chose to
explore differing facial expressions with my
actress Freya, in more depth. I took these with
mostly close up shots, to enhance emotions such
as crying or anger in the eyes and face to
suggest her rebellion and her confusion in a
society that doesn't accept her. I chose to keep
the editing at the same speed, however just add
these varying close ups that enforced her
emotion further, in order to incorporate this
sample's suggestion and make sure the
audience were aware of the story following her
character in depth and were not confused by
the narrative explicitly.
RESULTS:

8. FEEDBACK FROM MUSIC VIDEO:
In addition to collecting feedback from a remote method, I also chose
to gain feedback from Questionnaires I had printed onto paper and
handed out to another media class. These questionnaires asked
questions slightly less specific to my video, but more broad to music
video's as a text, with questions such as 'Does the video successfully
promote the artist/band/group?'. This sample was of 9 different
students, anonymous apart from their gender and age where I found
4 to be male and 5 to be female, giving a slightly higher
representation of female feedback, but overall more or less a
balanced representation of feedback between the genders. Ages
varied between 17 and 18, with 5 students giving the video an
overall rating of 4/5 while the other 4 students gave it a rating of
5/5. When asked what could be improved on in the video, any
negative criticism came down to the confusion in editing. This is
something that samples then backed with phrases such as ' but overall
very good' which made me come to the conclusion that I would leave
the fast paced editing. This was because my aim was to leave the
story ambiguous to the audience and disorientate them intentionally to
provoke that confusion as the female antagonist feels in her rebellion.
Also, when asked 'what is the best part of the production' 6/10 said
the editing whilst the other 4/10 commented on the camerawork and
shots being the most appealing part of the production. This made me
think that the audience for the most part, understood the aims of the
shots and narrative to focus on the female character and knew it's
significance throughout the video. Furthermore, since applicants didn't
seem adamant that this added a majorly negative impact on the
video, and since I felt it was integral to connoting the imagination of
my female character and the rebellious punk ideology, I chose to keep
the narrative how it was.
METHOD: Paper Questionnaire

9. FEEDBACK FROM MUSIC VIDEO:
Using Youtube and posting the video to Facebook
additionally helped me gain feedback. Interestingly
only women commented on the video, suggesting the
theory that females will decode the video more due to
it's female antagonist to be true. Comments such as '
Really powerful. .quite chilling. Music works well with the
action' demonstrate this idea of female empowerment
further, with a female sample noticing the power
intended within the video. A problem with uploading this
to Facebook is that all friends of mine can see it. This
means that samples of all ages have commented on the
video, when I am only looking to target the age bracket
of 16-21. By creating an event on Facebook to select a
group, I can achieve this more efficiently.
RESULTS:

10. PRINT PRODUCTIONS

11. FEEDBACK FROM PRINT PRODUCTIONS:
When gaining feedback for my print productions, both Magazine advert and
Digipack, I chose to also the graphic method of using Facebook to gain comments
on the event I had made specifically for feedback for my coursework. I did this, by
creating a post on the event to explain what questions would need to be answered
when commenting on the print productions, and then linking my potential audience
to my blog where they could view the Digipack, magazine and flyer. These were
the questions asked :
How much do you like the prints out of 10?
Do they work with the genre of the video?
What do you like most about the prints?
What could be improved?
What genre would you say you thought the album was from the prints?
How old are you?/what gender?
Which panel/aspect of the print productions works the best e.g. is it the flyer,
panel 1, panel 2, panel 3, panel 4 or the magazine advert?
Are you offended by any of the images?
Do you think the video has a certain ideology from what you can gather from
the print productions/if so what?
METHOD: Facebook

12. FEEDBACK FROM PRINT PRODUCTIONS:The results from this feedback showed that the majority of my
potential audience liked the white outlining around the image of
Freya on the back of the flyer, with 13/20 saying it was the best
of all the digipack/advert. This feedback was also particularly
interesting since it enabled me to see the split between male and
female opinion, with 6/10 females understanding the perspective
of the female's imagination throughout the video and continued
into the digipack with the idea that the white outlining suggests a
forest like image. This contrasted to the 3/10 males who noticed
this as a dominating aspect of the video and prints, enjoying the
white illustrated design for it's links to the Disclosure album that
connotes a young and current style of music that they would be
interested in. Minor criticisms were made in regards to the back
of my flyer.
In specific, a sample (Chris McDonagh) said they thought the
white outlining of Freya was effective, however couldn't grasp
how the forest was being embedded throughout the whole
package and the flyer, in order to identify with the title 'Forest of
Sin'. The sample suggested adding trees to the back of the flyer,
however as a user of Photoshop I knew this may look less
effective since it wouldn't blend into the black background and
my tutor had advised me to not manipulate an image too far.
Using the Facebook event, I was able to debate this with my
potential audience sample, suggesting another way of
establishing the forest throughout the package - by heightening
the green and earthy colours present in each of the images with
the Photoshop colour grading tools. The sample believed this
would work, demonstrating that my way of collecting data from
the Facebook event became useful for me to debate and come to
a conclusion with feedback from my potential audience. I would
not have been able to achieve this with a questionnaire.
RESULTS

13. FEEDBACK FROM PRINT PRODUCTIONS :
The advantage of debating with potential audience
members, was part of the reason I chose to use
Facebook for this as opposed to QuickSurvey. This is
because this way enabled me to check my feedback
more regularly and quickly. This is due to the fact that
I am a regular user of Facebook and it allowed me to
comment back and fourth in order to ask questions
regarding criticism and just generally converse with my
potential audience in a way QuickSurvey perhaps
doesn't let me. This was a much more informal way of
feedback, however nevertheless effective in debating
what works for my prints and what does not. A
weakness with this however is that some people may
feel more obliged to give positive criticism since their
comments are being view by other friends and they're
conversing with the person who made the productions.
It could be seen therefore that QuickSurvey was less
bias in this sense, however I do believe conversing with
my audience benefited me by communicating with my
target and understanding what look or style they
would identify with more.
METHOD: QuickSurvey

14. FEEDBACK FROM PRINT PRODUCTIONS :
Another way of receiving feedback from my
print productions, was via Blogspot, from my
tutor Miss Barton. This was particularly vital
during the construction of my print productions
since she was able to influence the creation of
my Digipack. This was evident for aspects such
as conforming to general conventions of the
digipack layout, to which it didn't matter that she
wasn't part of my potential audience
demographic because her knowledge was
informing us of conforming to the conventions of
a text and not the genre of young people. The
advice I gained form my tutor was essential in
this respect, for me to create a production that
was professional looking by conforming to basic
conventions such as a bar code or the title on the
front of the album. Without this knowledge and
feedback, my audience would not have
engaged with my digipack as a coherent and
legitimate text.
METHOD: Blogspot

15. EVALUATION
Overall, it was integral for me to gain a wide range of feedback from a wide range of sources and samples. This is because
it gave me the opportunity to thoroughly evaluate whether I had appealed to my young potential target audience in the best
possible way. Though I was aiming more predominantly at a female target audience, it was essential that I also gained a
balanced range of feedback from a male target, seeing as my research may contrast my previous opinion and suggest I
should be aiming at a male target. Feedback demonstrated this was not the case however and that broadly, a female target
was able to identify with the rebellious female antagonist in the video, suggesting Bulmer and Katz's theory to be correct and
Kress' encoding and decoding model to be correct also.
My initial aim to target a bracket of ages 16-21 of a white British ethnicity equally proved the right decision, since my
feedback showed me that students from my sixth form identified thoroughly with the empowered statement of rebellion from
the female antagonist. This was my way of mirroring the punk-sub genre of the music, which the majority identified
thoroughly through the 'jerky' or 'jumpy' narrative (commented by some) and the fast paced narrative that suggested chaos
and rebellion that they could decode as youths themselves perhaps seeking to create their own identity as Freya does within
the video.