The summary analyzes how effectively the main music video product and ancillary texts like a magazine advertisement and digipak work together to promote the indie rock artist The Wombats and their song "Greek Tragedy". It explains that the products effectively present the genre while developing some conventions individually. There is synergy between featuring the same brick wall backdrop and model in both the digipak cover and clips in the music video, allowing audiences to relate aspects between the print and video products. Additionally, using the same model and camera throughout provides familiarity and consistency in quality between the pieces.

1. How effective is the combination of your
main product and ancillary texts?

2. I feel my main product combines well with my ancillary products,
being; a magazine advertisement and digipak. The overall promotion of
indie/rock artist ‘The Wombats’ and their song “Greek Tragedy” is
effective in presenting clearly the genre, along with remaining true to
the typical codes and conventions, and forms of real products of this
genre style music and video, however developing and challenging some
of these ideas in order to create something of individuality and my own.
The indie genre being to broad and developing all the time, open to
different interpretations, my overall combination doesn't surrender to
typical pop style, mainstream videos conventions. In Andrew Bernet’s
words “the meaning of a text relies on the work of the reader”, which
remains prominent within “Greek Tragedy”’s promotional campaign.

3. There is synergy in the digital music video as well as digipak, within
the brick wall image. Model ‘Lola’ is seen modelling, yet naturally,
infront of a brick wall for the digipak front cover and cd image, then
the same wall is used within few clips in the music video. This aids
the audience an aspect of relation between the two products as they
can relate this image within two products, print and broadcast. The
brick wall works as a metaphor for verisimilitude and the realism
that the indie genre aims to portray. The naturalisation of the wall,
typical surroundings that of many audiences primarily the primary
audience which are presented within the couple. The audience can
relate to this more, as well as the actor as she is seen somewhere
similar to which they would be present.

4. My use of the same protagonist model throughout aids the audience a stronger sense of
comfortability as they are familiar with the model in more than one product of the promo.
This makes the song to hold an even larger sense of narrative also, an actor presenting the
song as opposed to mainstream posed shots of the artist. The common theme of the
model also gives the audience a sense of immediate relation between the two pieces.
However the magazine advert image being the artist, model ‘Matt’, (as it would be
impossible to photograph the real well known band ‘The Wombats’), includes within the
whole package the audience to feel connection of the song to the artist themselves, which
pursues convention of the majority of real music video products in the media. Yet ‘Lola’
is the face of the music video promo, which allows a common theme for the audience, a
sense of Laura Mulvey’s theory of the male gaze as well as female inspiration possibly.
Looking at my music video and print products through the prism of Blumler and Katz
theory of the ‘Uses and Gratifications’ of audiences needs, I achieve this well, in
including a sense of diversion for the audience when they watch this, as well as making
sure they can relate to the relationship within and the feelings/messages aimed to portray.

5. My use of the same camera, Canon EOS 7D Mark II
Body, throughout recording the music video as well as
taking photos for my print product, allows similar
quality which is effective overall in combining them.
Neither one or the other stands out or appears of a
higher quality than the other which I think works well
in making all the final products appear more
professional.

6. I used a similar colour scheme throughout also which I feel
would lead an audience to relate the products to each other even
more effectively. The use of bright flashes of colour within the
music video, I chose to include one of these colours, (a bright
purple) into the digipak front cover and similar colour theme
when editing all of the digipak images/inserts. This theme of
accents of bright colour in all 3 of my products, work
effectively in presenting the aspect of the ‘synthpop’ genre
which appears within the genre of the song ‘Greek Tragedy’.
This is successful in relating my products to the actual song and
its meaning/ context.

7. Overall my decision to include an actor and model ‘Lola’ and her
presumed partner ‘Mike’, yet only appearing in the video, as
opposed to including solely the artist and band was effective in
creating the final product to be more narrative based as opposed
to solely performance and artist focused. However I feel I could
have included more artist based products within the promotional
campaign, yet the intention was to be experimental, and challenge
typical conventions, appearing more as a humanistic film being
told by a song, as is the indie (and rock) genre, and therefore my
decision worked well in this sense. Taking Henry Jenkins theory
of genre breaking rules constantly, into consideration throughout.