How do all three products work together?

1. QUESTION 2
How effective is the combination of your main product
and ancillary tasks?

2. DIGIPAK POSTER
SCREENSHOTS FROM MY MUSICVIDEO

3. I decided to include tour dates in my artist’s digipak, this is
because she is an indie artist with a small following and the
tour dates of her first ever tour would be personal to the fans
who bought her digipak as it isn’t advertised hugely anywhere
else. I also included thy lyrics printed on the inside cover of the
featured song ‘Lost’ so that the fans had a physical and visual
way of knowing the song.
My album poster follows the composition well known as the
‘Z layout’ so that the audience can easily see all the
information on the poster without any difficulty; I believe
that my poster is quite conventional due to the bold title
featuring the album’s name and underneath showing the
artist’s logo, both centrally framed to draw in the viewer.The
main focus to the poster is the artist herself as she is the
main focus; the coloured lights across her face makes the
poster more interesting to look at.The colours used within
the poster are reflected in the digipak.

4. The three pictures above are my digipak, album poster and screenshots from my music video.The genre that I
created all of this for was Indie, but more specifically Indie-Pop. As a whole I think that they work well along side
each other as the artist is prominent throughout each feature; as my artist is a solo, independent artist so her
products are her way of advertising and branding herself so all three products must act as synergy to boost one
another so eventually more sales are created of her upcoming album.There are a few improvements to be made
as my music video lacks the full colour scheme that the other two products hold due to limited technology use,
another way to improve the three products and how they work together is to have more images on the digipak
and poster of the artist outside, so that they linked with the more with the music video as many of the locations
that were filmed in were outside, in woodland areas as this was conventional to existing indie music videos that I
have researched such as ‘Bird’ by Billie Marten.The colour scheme was indented to be pastel colours with a pop
of colour which I think was successful within my digipak and album poster however my music video did lack that
pop of colour.

5. The typography used within my digipak and poster are the same so that the audience will
recognise them all and associate them with each other as they all have something in
common.The brand name used in the same font is like the artist’s signature for her music.
I decided to use a bold and edgy font for the album’s title that stands out on both the
digipak and album poster.The album poster uses the same typography as the digipak
linking the two of them together. It makes the advert recognisable for the target
audience, as they know what the digipak looks like and can therefore recognise the album
poster, so the two products promote each other. I chose to make the font white so that it
would stand out against the colourful background but I didn’t want to make the font black
otherwise it would have been to harsh and taken attention away from the bright colours.
The music video also features the bold edgy font to introduce the song and the artist to
the audience in a conventional way to music videos.