Logitech
Reagan Freyer
Managing social media for a global
brandLearn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41

LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
MANAGING SOCIAL MEDIA FOR A
GLOBAL BRAND
Reagan Freyer
Head of Global Social Media

LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
SO WHAT’S THE BIG DEAL?

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IN SHORT:
IT’S COMPLICATED!

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THE SOLUTION?

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KEEP IT SIMPLE.

DEFINE A WORLDWIDE
SOCIAL STRATEGY
KEEP IT SIMPLE.

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ESTABLISH KEY PILLARS OF THE GLOBAL SOCIAL APPROACH
Social Listening Content
Creation/Curation
Social
Channels
InfluencersPaid Social

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BUILD THE SOCIAL ECOSYSTEM
logitech social
content and conversations
paid social media influencer outreachlogitech social channels
(platform management)
social measurement
community management amplification
social intelligence
input (strategic planning) / output (measurement)
social listening

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PROCURE AND IMPLEMENT GLOBAL TOOLS

“GLOCALIZE” SOCIALKEEP IT SIMPLE.

GLOBAL BECOMES LOCAL
Generate
Media Buzz
Drive
Purchase
GLOBAL SOCIAL STRATEGY
AMR EMEA AP
● Localization and execution of global social media strategy
● Leverage of global social tools
● Country-funded paid social media support
● Supplemental, localized content creation / curation
● Monitoring / community management
● Performance reporting and ladder up to regional / global goals
● Provide strategy direction and partner on localization of strategy
● Establish / implement global social tools
● Develop and deliver global content
● Taskforce support

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SO DOES IT END THERE?

1. GO DEEPER for more insight
2. MEDIA MACHINE content model
3. EXPRESS the brand at every touch point
4. 360 INTEGRATION with fans & influencers
NO - WE KEEP ON KEEPIN’ ON

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THANK YOU

Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41