Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Logitech: Managing social media for a global brand, presented by Reagan Freyer

515 views

Published on

In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.

Published in: Social Media
  • Be the first to comment

Logitech: Managing social media for a global brand, presented by Reagan Freyer

  1. 1. Logitech Reagan Freyer Managing social media for a global brandLearn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41
  2. 2. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION MANAGING SOCIAL MEDIA FOR A GLOBAL BRAND Reagan Freyer Head of Global Social Media
  3. 3. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION SO WHAT’S THE BIG DEAL?
  4. 4. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION IN SHORT: IT’S COMPLICATED!
  5. 5. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION THE SOLUTION?
  6. 6. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION KEEP IT SIMPLE.
  7. 7. DEFINE A WORLDWIDE SOCIAL STRATEGY KEEP IT SIMPLE.
  8. 8. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION ESTABLISH KEY PILLARS OF THE GLOBAL SOCIAL APPROACH Social Listening Content Creation/Curation Social Channels InfluencersPaid Social
  9. 9. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION BUILD THE SOCIAL ECOSYSTEM logitech social content and conversations paid social media influencer outreachlogitech social channels (platform management) social measurement community management amplification social intelligence input (strategic planning) / output (measurement) social listening
  10. 10. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION PROCURE AND IMPLEMENT GLOBAL TOOLS
  11. 11. “GLOCALIZE” SOCIALKEEP IT SIMPLE.
  12. 12. GLOBAL BECOMES LOCAL Generate Media Buzz Drive Purchase GLOBAL SOCIAL STRATEGY AMR EMEA AP ● Localization and execution of global social media strategy ● Leverage of global social tools ● Country-funded paid social media support ● Supplemental, localized content creation / curation ● Monitoring / community management ● Performance reporting and ladder up to regional / global goals ● Provide strategy direction and partner on localization of strategy ● Establish / implement global social tools ● Develop and deliver global content ● Taskforce support
  13. 13. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION SO DOES IT END THERE?
  14. 14. 1. GO DEEPER for more insight 2. MEDIA MACHINE content model 3. EXPRESS the brand at every touch point 4. 360 INTEGRATION with fans & influencers NO - WE KEEP ON KEEPIN’ ON
  15. 15. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION THANK YOU
  16. 16. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41

×