Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Strategy in Hospitality

1,749 views

Published on

Keynote Social Media in Hospitality voor Apollo Hotels & Resorts - Horeca

Social Media Training Workshop Coaching Advies >>> Socialbites.com

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social Media Strategy in Hospitality

  1. 1. SOCIAL MEDIA IN HOSPITALITY Aviodrome Lelystad
  2. 2. Social Media Training Social Media Coaching Social Media Workshop Social Media Spreker Jeroen van der Schenk Social Media Lezing Social Media PresentatieAdd me as a contact in your mobile phone jvdschenk jeroenvanderschenk Twitter Workshop
  3. 3. SALES IS...GEEN AFDELING
  4. 4. SALES IS...EEN RESULTAAT
  5. 5. THE SKY ISTHE LIMIT!
  6. 6. TRANSPARANCY
  7. 7. TRANSPARANCY
  8. 8. TRANSPARANCY
  9. 9. GROUNDSWELL Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te maken met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid. Groundswell, Josh Bernoff and Charlene Li
  10. 10. GROUNDSWELL
  11. 11. NO BOSS PLEASE!
  12. 12. POWER TOTHE CROWD!
  13. 13. CROWDSOURCING
  14. 14. CROWDSOURCING
  15. 15. CROWDFUNDING
  16. 16. CROWDFORCING
  17. 17. CROWDFORCING
  18. 18. CROWDFORCING“…Beetje flauw om Transavia de schuld te geven.In ieder geval kun je daar beter mee vliegen danmet Turkish Airways, want die landen somsongeveer op Schiphol...”
  19. 19. CROWDCOLLABORATION
  20. 20. CROWDBUYING
  21. 21. CROWDBUYING
  22. 22. Society 3.0 www.society30.com APOLLOMedia Landscape 1.0 2.0 3.0 Source: Marco Derksen in het boek Society 3.0 GUESTS
  23. 23. APOLLOMedia Landscape 1.0 3.0 ? Source: Marco Derksen in het boek Society 3.0 GUESTS
  24. 24. We become are mobile
  25. 25. Mobile Foodspotting
  26. 26. I’m here (and will be there!)
  27. 27. Augmented reality
  28. 28. Disruptive Businessmodels
  29. 29. And how about this one....
  30. 30. And how about this one....
  31. 31. CASEORGANISATIE 3.0
  32. 32. COMMODITY MARKETS
  33. 33. COMMODITY MARKETSLOWEST PRICE STRATEGYADDING VALUE
  34. 34. BLUE OCEAN STRATEGY
  35. 35. The Longtail Traditional business: 80% of the revenue is generated by app. 15 bookersVolume in € Seats2meet.com 80% of the bookers spend less than € 500 per year! # bookers Seats2meet.com® A registred trademark by C.D.E.F. Holding BV
  36. 36. Seats2meet.com‣ zalen → stoelen‣ geen uniforme voorwaarden‣ 24/7 toegankelijk, beheer, zelf reserveringsdetails‣ vergaderlounges afgestemd op gebruik‣ suppliers halen zelf ‘bestellingen’ op‣ communicatie grotendeels via sociale media Seats2meet.com® ® Seats2meet.com A registred trademark by C.D.E.F. Holding BV A registred trademark by C.D.E.F. Holding BV
  37. 37. Business 3.0SOCIAL TRANSACTION
  38. 38. Buzz = business Seats2meet.com® ® Seats2meet.com ® Seats2meet.com A registred trademark by C.D.E.F. Holding BV A registred trademark by C.D.E.F. Holding BV A registred trademark by C.D.E.F. Holding
  39. 39. Find your workspot... Realtime! Seats2meet.com® ® Seats2meet.com ® Seats2meet.com A registred trademark by C.D.E.F. Holding BV A registred trademark by C.D.E.F. Holding BV A registred trademark by C.D.E.F. Holding
  40. 40. SOCIAL (MEDIA)STRATEGY
  41. 41. SOCIAL (MEDIA)STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  42. 42. 1 Analyseer DialoogWie zijn mijn stakeholders?Waar zijn mijn stakeholders?Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?
  43. 43. 1 Search the web...
  44. 44. 1 Advanced twitter search
  45. 45. 1 Gist.com - personalized stakeholder buzz
  46. 46. 1 And just listen...
  47. 47. 2 Omschrijf DoelstellingWat wil je bereiken met jouw social mediaactiviteiten? Ik wil ....• interactie met gasten• kamers verkopen• nieuwe medewerkers werven• onze producten & diensten innoveren
  48. 48. 3 Bepaal ContentstrategieWelke content is nodig om de doelstellingen terealiseren?• inhoud• vorm• lokaal of centraal georganiseerd?
  49. 49. 3 Sharable content - be exiting CASE: Martin Schilder Automobielbedrijven
  50. 50. 3 Sharable content - show real people! CASE: Martin Schilder Automobielbedrijven
  51. 51. 4 Selecteer Tools
  52. 52. 5 Deel Relevante Content ?
  53. 53. 5 Deel Relevante Content ?
  54. 54. KLOUT STYLESPARTICIPATING SHARING CREATING BROAD Curator Broadcaster Tastemaker Celebrity Syndicator Thought Feeder Pundit Leader Conver- Dabbler Socializer Networker sationalistLISTENING FOCUSSED Observer Explorer Activist Specialist CASUAL CONSISTENT
  55. 55. 6 Participeer & Faciliteer Dialoog • MONITOR • REPLY • CONNECT
  56. 56. 7 Meet Resultaten & Herijk Web Statistics (a few examples...) • # visits • # unique visitors • % new visitors • # pageviews • # avarage pageviews per visit • Bouncerate • verhouding “direct” – “searchengines” – “referring sites” • referring sites (top 20) • searchengine keywords (top 50) • analysis of usage tools (blog, wiki, qna etc..) • added notifications on abnormalities in statistics
  57. 57. 7 Meet Resultaten & Herijk Social Statistics (a few examples...) • # followers • # retweets • # @replies • # twitter mentions • # shared (Facebook, Linkedin etc..) • # bookmarked • # mentions in blogposts • # mentions in newspapers & magazines • # reviews and average score • does your kloutstyle matches with your Social Media Goals?
  58. 58. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk
  59. 59. Join the Socialbites.com Community!http://bit.ly/SBwebsite
  60. 60. Social Media Tips & Tricshttp://bit.ly/SBmanuals
  61. 61. Questions?Get your answer(s) in the Q&A! http://bit.ly/SBqna
  62. 62. BIJLAGE SLIDE 60KLOUTSTYLE
  63. 63. KLOUT STYLESPARTICIPATING SHARING CREATING BROAD Curator Broadcaster Tastemaker Celebrity Syndicator Thought Feeder Pundit Leader Conver- Dabbler Socializer Networker sationalistLISTENING FOCUSSED Observer Explorer Activist Specialist CASUAL CONSISTENT
  64. 64. You don’t share much, but you follow thesocial web more than you let on. This couldjust be your style. Or you are checking it outbefore jumping in full force. Conver- Dabbler sationalist Observer Explorer
  65. 65. You may be just starting out with the socialweb, or you are just not that into it. If youwant to grow your audience, try engagingmore & share more content. Conver- Dabbler sationalist Observer Explorer
  66. 66. You love to connect & always have the insidescoop. Good conversation is an art. Whenyou are witty, your followers hang on everyword. Conver- Dabbler sationalist Observer Explorer
  67. 67. You constantly are trying out new ways tointeract & network. You are exploring thesocial web & making it work for you. Youractivity & engagement shows you ‘get it’ &will probably by moving up soon. Conver- Dabbler sationalist Observer Explorer
  68. 68. You are the hub of the social scene & peoplecount on you to find out what’s happening.You connect people & readily share yoursocial savvy. Followers appreciate yournetwork and generosity. Socializer Networker Activist Specialist
  69. 69. You connect to the right people & generouslyshare your network to help followers. Youknow what content is important to yourinfluential audience & have high levels ofengagement. Socializer Networker Activist Specialist
  70. 70. You may not be a celebrity but in your areaof expertise your opinion is 2nd to none.Your content is likely focused in a specifictopic or industry. Your audience is alsofocused & highly engaged Socializer Networker Activist Specialist
  71. 71. You’ve got an idea or a cause to share withthe world. You’ve found the perfect mediumfor your message & your audience count onyou to actively champion your cause. Socializer Networker Activist Specialist
  72. 72. Curator BroadcasterSyndicator FeederYou keep tabs on what/who is “hot” &important to watch. Focusing on a specifictopic or targeted audience, you share thebest trending info & save followers fromhaving to keep up their own.
  73. 73. Curator Broadcaster Syndicator Feeder S PunditYou find the most interesting info & share itwidely. Filtering through massive content,you surface with the nuggets that youraudience truly cares about & they appreciateyour hard work
  74. 74. Curator Broadcaster Syndicator FeederYou broadcast great content that spreads likewildfire. An essential source of info. In yourindustry, your audience is wide, diverse andvalues your content.
  75. 75. Curator Broadcaster Syndicator FeederYour audience relies on you for a steady flowof focused info. Your audience is hooked onyour industry/topical updates and secretlycan’t live without them.
  76. 76. Tastemaker Celebrity Thought Pundit LeaderPeople look to you to help them understandthe day’s developments in your industry.Sharing relevant news/opinions, you knowwhat’s important & your audience valuesthat.
  77. 77. Tastemaker Celebrity Thought Pundit LeaderYou know what you like & your audience likesit too. Sure you know the trends, but youaren’t one to simply follow-the-crowd. Youwalk your own path & have earned yournetworks respect.
  78. 78. Tastemaker Celebrity Thought Pundit LeaderYou are the height of influence, for better orworse. People hang on every word & shareyour content like no other. You are probablyfamous in real life & your fans can’t getenough.
  79. 79. Tastemaker Celebrity Thought Pundit LeaderYou don’t just share news, you create thenews. Your opinions are wide-spread andhighly trusted. You are a leader in yourindustry. When you speak, people listen.
  80. 80. www.socialbites.comAdd me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk

×