Social Media Training Social Media Coaching Social Media Workshop Social Media Spreker Jeroen van der Schenk Social Media Lezing Social Media PresentatieAdd me as a contact in your mobile phone jvdschenk jeroenvanderschenk Twitter Workshop
GROUNDSWELL Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te maken met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid. Groundswell, Josh Bernoff and Charlene Li
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7 Meet Resultaten & Herijk Web Statistics (a few examples...) • # visits • # unique visitors • % new visitors • # pageviews • # avarage pageviews per visit • Bouncerate • verhouding “direct” – “searchengines” – “referring sites” • referring sites (top 20) • searchengine keywords (top 50) • analysis of usage tools (blog, wiki, qna etc..) • added notifications on abnormalities in statistics
7 Meet Resultaten & Herijk Social Statistics (a few examples...) • # followers • # retweets • # @replies • # twitter mentions • # shared (Facebook, Linkedin etc..) • # bookmarked • # mentions in blogposts • # mentions in newspapers & magazines • # reviews and average score • does your kloutstyle matches with your Social Media Goals?
Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk
Join the Socialbites.com Community!http://bit.ly/SBwebsite
Social Media Tips & Tricshttp://bit.ly/SBmanuals
Questions?Get your answer(s) in the Q&A! http://bit.ly/SBqna
You don’t share much, but you follow thesocial web more than you let on. This couldjust be your style. Or you are checking it outbefore jumping in full force. Conver- Dabbler sationalist Observer Explorer
You may be just starting out with the socialweb, or you are just not that into it. If youwant to grow your audience, try engagingmore & share more content. Conver- Dabbler sationalist Observer Explorer
You love to connect & always have the insidescoop. Good conversation is an art. Whenyou are witty, your followers hang on everyword. Conver- Dabbler sationalist Observer Explorer
You constantly are trying out new ways tointeract & network. You are exploring thesocial web & making it work for you. Youractivity & engagement shows you ‘get it’ &will probably by moving up soon. Conver- Dabbler sationalist Observer Explorer
You are the hub of the social scene & peoplecount on you to find out what’s happening.You connect people & readily share yoursocial savvy. Followers appreciate yournetwork and generosity. Socializer Networker Activist Specialist
You connect to the right people & generouslyshare your network to help followers. Youknow what content is important to yourinfluential audience & have high levels ofengagement. Socializer Networker Activist Specialist
You may not be a celebrity but in your areaof expertise your opinion is 2nd to none.Your content is likely focused in a specifictopic or industry. Your audience is alsofocused & highly engaged Socializer Networker Activist Specialist
You’ve got an idea or a cause to share withthe world. You’ve found the perfect mediumfor your message & your audience count onyou to actively champion your cause. Socializer Networker Activist Specialist
Curator BroadcasterSyndicator FeederYou keep tabs on what/who is “hot” &important to watch. Focusing on a specifictopic or targeted audience, you share thebest trending info & save followers fromhaving to keep up their own.
Curator Broadcaster Syndicator Feeder S PunditYou find the most interesting info & share itwidely. Filtering through massive content,you surface with the nuggets that youraudience truly cares about & they appreciateyour hard work
Curator Broadcaster Syndicator FeederYou broadcast great content that spreads likewildfire. An essential source of info. In yourindustry, your audience is wide, diverse andvalues your content.
Curator Broadcaster Syndicator FeederYour audience relies on you for a steady flowof focused info. Your audience is hooked onyour industry/topical updates and secretlycan’t live without them.
Tastemaker Celebrity Thought Pundit LeaderPeople look to you to help them understandthe day’s developments in your industry.Sharing relevant news/opinions, you knowwhat’s important & your audience valuesthat.
Tastemaker Celebrity Thought Pundit LeaderYou know what you like & your audience likesit too. Sure you know the trends, but youaren’t one to simply follow-the-crowd. Youwalk your own path & have earned yournetworks respect.
Tastemaker Celebrity Thought Pundit LeaderYou are the height of influence, for better orworse. People hang on every word & shareyour content like no other. You are probablyfamous in real life & your fans can’t getenough.
Tastemaker Celebrity Thought Pundit LeaderYou don’t just share news, you create thenews. Your opinions are wide-spread andhighly trusted. You are a leader in yourindustry. When you speak, people listen.
www.socialbites.comAdd me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk